Boost Fertility New Invention Ups Success Rates.pdf
Big Society and Social Media
1. 1
The Big Society and Social Media
Paul Webster - paul.webster@navca.org.uk (@watfordgap)
Sophie Ballinger – sophie@cdx.org.uk (@sospot)
Pete Read – pete@illuminateict.org.uk (@iictpete)
Dudley Community Partnership
18th November 2010
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• What do we mean by social media
• Use for influence
• Use with communities
• Use in OUR big society
• Your ideas
• What to try next!
http://www.flickr.com/photos/virtuatron/
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Web 1.0 ...
...static websites
with no
interaction, text
heavy content.
Information was
just fed TO
visitors
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(http://podnosh.com/social-media-
help/what-makes-the-web-social/)
Often referred to as “The Conversational Web”
• Listen more than you talk – it’s a two way
process – up to 20 to 1 ratio
• Read and Listen – find out what is happening
already - a “Listening Dashboard”
• Link and Share – and link again! Its these links
that keep the conversation flowing
• Comment and Feedback – agree or disagree,
this is what builds communities around a topic
• Say Thank You – as social media is more about
the links, introductions and relationships than
the technology ... (so thank you to @podnosh
for inspiring this slide!)
• Be Helpful – share what you have and you’ll
be amazed when you get back!
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Everyone is doing it ....
• Use of social networks and blogs now accounts for
almost 23% of time spent on the internet
• Statistics show 25% of users are aged between 35 – 44
and that 96% of those aged 18 – 35 are on at least one
social network site.
• There is a steady growth in access to social networks by
Smartphone – Facebook mobile traffic has increased
globally by 100% in the last 6 months.
• 50% of UK Internet users have a Facebook account and
50% of those view their Facebook page daily
• Average time spent on Facebook is 55 mins per day
• Facebook now has 23 million users in the UK - a third of
the population, up from a fifth in 2008
• YouTube is the second most popular search engine
• Over 10 million people in the UK have a Twitter account
• Research even claims Social Networking is slowly
replacing email
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How to do it ....
• It’s only beneficial to your organisation if it’s going
to tangibly help you to achieve your goals.
• Establish a a plan thinking short, medium and long
term – and have an internal policy for using it.
• Know your target audience and go to the spaces
where they are.
• Know your message - make it clear and directed.
• Think of how it applies to Marketing, Fundraising,
Productivity, Communications .... and whatever
else you do.
• Most social media websites are free – It just takes
time!
• Implement, monitor and adjust
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Every Day
(30 mins)
Tweet, re-tweet, check
Google Alerts,
check RSS reader &
reply to comments
Once a Week
(45 mins)
Write blog post, check
analytics, monitor
groups & find new
people to follow
About Monthly
(60 mins)
Add video to YouTube,
share a resource on-line,
create podcast & build
profile
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Using social media: how can we ensure that
Big Society…
…reaches the
smallest communities!
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Hotline to the influential?
Lord Nat Wei: @natwei
Blogs & tweets.
Developing a Big Society wiki.
Nick Hurd: @minforcivsoc
Tweets. Reads on his Blackberry in
between meetings.
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Contact your MP
• Chris Kelly (Dudley South): Facebook
• James Morris (Halesowen & Rowley Regis): Twitter (@JamesMorrisMP), Facebook,
YouTube
• Gisela Stuart (Birmingham Edgbaston): Twitter (@GiselaStuart), RSS feed
• Liam Byrne (Birmingham Hodge Hill): Facebook, blog, Twitter (@LiamByrneMP),
YouTube, Flickr
• Shabana Mahmood (Birmingham Ladywood): blog
• Richard Burden (Northfield): Facebook
• Khalid Mahmood (Birmingham Perry Barr): Facebook
• John Hemming (Yardley): blog
• Bob Ainsworth (Coventry North East): Twitter (@BobAinsworthMP), Facebook
• Lorely Burt (Solihull): Facebook
• Tom Watson (West Bromwich East): Twitter (@tom_watson), blog, Facebook
• Emma Reynolds (Wolverhampton North East): Twitter (@emma4wolvo), Facebook
• Pat McFadden (Wolverhampton South East): Twitter (@patmcfaddenmp), blog
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Social Media Our Society – not a big society!
• Have we answered your UnAnswered Questions?!
• How could your organisation use or make more of social media?
• How could groups you support, campaign more effectively using
social media?
• Can the tools and ideas be useful?
• Have you got any others to share?
• How do we tell others?
• What can we do next with them?
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Thank You
Paul Webster - paul.webster @ navca.org.uk (@watfordgap)
Sophie Ballinger – sophie @ cdx.org.uk (@sospot)
Pete Read – pete @ illuminateict.org.uk (@iictpete)