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Networks: Perspectives and Analysis in the Future
Internet
Socio-Economic Deutsche Telekom, Brussels, June 20th, 2012. Future
Dr. Falk von Bornstaedt, Certainties and Change for the
Internet                                                       2.11.2011   1
Understanding QoS.
Title.
Subtitle.



I pay 13€
for WLAN
   in the
    hotel




            … and get
               only
             2MByte
              in 40
             minutes
                        3
So I watch the
city panorama.
No QoS either -
    only fog!




                  4
In air travel, we are
spending 1000s of €
 to get better quality.




                          5
But we do not have a
similar option for the
       Internet!




                         6
That‘s how we like it:
 NO CONGESTION!




                         7
But the reality is often more
          like this!
Solution? Add some lanes!




                                8
Well, are you sure
that many lanes will
  indeed solve the
      problem?




                       9
                           wzfvb
24 lanes will
definitely solve
 the problem!




                   wzfvb
The Need for QoS.
QoS becomes increasingly important for the Internet.
Example: sea-cable interruptions.




                               Taiwan,                                                Alexandria,
                               12/2006                                                1/2008



             3 sea cables broke.
             Egypt lost 90% of           March 05, 2010, TMCnet
             its internet                Four Undersea Cables Damaged as a Result of
                                         Thursday's Earthquake in Taiwan
                                         At least four undersea fiber-optic telecommunications
                                         cables were damaged as a result of the 6.4-magnitude
                                         earthquake and aftershocks that rocked Taiwan on
                               Sicily,   Thursday.
                               12/2008




                                                                             Source: Renesys, et. al.
                                                                                                        12
                                                                                                             wzfvb
Internet traffic is growing rapidly. Real Time Entertainment
driving up network costs.
Growth of Evening peak drives network cost.
                                               §    traffic growth ca.50%
                                                     YoY, constant network
                                                     upgrades needed
                                               §    QoS helps Telcos to
                                                     achieve higher
                                                     network utilization
                                               §    Real-Time
                                                     Entertainment =
                                                     primary driver of
                                                     network capacity
                                                     requirements,
                                                     accounting for 60% of
                                                     peak downstream
                                                     traffic.
                                               §    Subscriber usage is
                                                     becoming increasingly
                                                     concentrated in a
                                                     smaller band of the
                                                     evening, driving up
                                                     network costs.
                                                     (source: Sandvine) 13
                                                                             wzfvb
A typical daily traffic profile shows severe variations. Moving
elastic traffic into the off-peak periods can significantly reduce
cost.

                                                Can the peak be
                                                   moved?




                                                                     14
                                                                          wzfvb
Examples for elastic and inelastic services.
                                                     Elastic                                                     Inelastic
Communication services    §  Instant messaging                                         §  VoIP solutions
                          §  E-cards                                                   §  Web conferencing systems
                          §  Internet surfing                                          §  Video chat
                          §  Online address book                                       §  Unified communication


 Money/goods transfer     §  Online booking and reservations                           §    Internet auctions
                          §  Online shopping search and cataloguing                    §    Online market place (stock, trade platforms...)
                          §  Online banking: basic (not time critical) payment


   Video based and          Basic VoD (if sufficient bandwidth available)
                          §                                                             All kind of IPTV business models (traditional,
                                                                                        § 
  streaming services        Internet radio: download (on demand) based services
                          §                                                            over the top TV,...)
                          (e.g., audio files of former radio programmes)

 Web 2.0 applications     §  Blogging                                                  §    Live video streaming (user generated)
                          §  Online social networking/ communities
                          §  File/photo sharing or photo streaming
                          §  Online voting


   IT world/business      §  Basic CRM, ERP etc. services if sufficient bandwidth      §  Cloud Computing/SaaS: Web services for
      applications        available: no demand in interactivity or other “inelastic”    developers, business collaboration applications,
                          features                                                      desktop applications, ERP, virtual office, virtual data
                          §  Security: Online back up/storage                          centre
                          §  Telemetry: location-based services, city maps/guides      §  Online recovery & storage services



        Gaming            § Online games: basic single player web-based games or       §    MMO (massive multiplayer online games)
                          life-simulation games (e.g. The Second Life, The Sims)


 Non IT/telecom related   §  E-Government: online voting and information download      §  First aid booths (with video phone, tele-metering)
         content          §  E-health: News/information download or broadcast          §  Medical data exchange
                          §  E-Learning: Digital libraries (e-book/digital magazine)   §  Online academic and research networks
                          §  Online directories, job search, news




                                                                                                                                                  15
                                                                                                                                                       wzfvb
Defining “QoS”.




                  wzfvb
Quality of Service (QoS) vs. Quality of Experience
(QoE).
User and provider perspectives.
     Content                                                                 User

     Service creation                                          Service consumption
                                       System /
     Quality elements                                            Quality elements
                                       Service


     Quality of Service (QoS)                           Quality of Experience (QoE)

      §    QoS helps to guarantee certain characteristics of network and service
            performance,
            e.g., bandwidth, maximum delay.
      §    For the user, however, only the perceived Quality (QoE) counts
            ð Provisioning of QoE instead of QoS desirable
            ð Prediction and Modelling of QoE is necessary


                                                                                      17
                                                                                           wzfvb
Quality of Experience (QoE).
Proposed definitions.

  ITU-T Rec. P.10 (2007):
      Quality of Experience (QoE): “The overall acceptability of an application
         or service, as perceived subjectively by the end user.”
           §  Includes the complete end-to-end system effects
           §  May be influenced by user expectations and context


  Dagstuhl Seminar "From Quality of Service to Quality of Experience“ (2009)
     Quality of Experience (QoE): “Degree of delight of the user of a service.
        In the context of communication services, it is influenced by content,
        network, device, application, user expectations and goals, and context
        of use.”



      ITU-T Rec. E.800, 1994
      Quality of Service (QoS): "The collective effect of objective service
        performance which ultimately determines the degree of satisfaction of
        a user of the service.“

                                                                                  18
                                                                                       wzfvb
Innovation in video streaming is just one example to show that
any static definition or regulation of QoS is soon overtaken by
reality.
                                                                                                              Innovation impacts QoS
                                                                                                                           “Trends”
                                                                                                        §  Video on mobile devices become
                                                                                                            daily life service, supporting HD and
                                                                                                            3D TV
                                                                                                        §  Further dimensions like 3D and
                                                                                                            holography, new applications like
                                                                                                            FreeViewpointTV
 Mbit/s                                                                                                 §  Hi-Resolution screen already in the
                                                                                             500,0
500                                                                                                         market (e.g. iPhone 4G), Micro
                                                                                     50,0
50                                                                                                          projectors coming

40                                                                         by 2018
                                                                                                                        “Consequence"
                                                                           30,0                         §  Innovations and digitization give
30                                          Factor 222           by 2014
                                                                                                            rise to new technologies/
20                                                                                                          applications, whose QoS demands
                        Factor 4,4
                                                                 12,0                                       cannot be forecasted accurately
10                                                         8,0
                                                   6,0                                                  §  QoS parameters like bandwidth,
                                           4,0
                 0,7      1,0        1,1
 0
       0,2                                                                                                  delay, jitter and packetcan guarantee
                                                                                                                     QoS Enablers loss can only
      MobileT   MobileH YouTubeH Mobile    S       PC      H      HD2      HD4       3DH    Holograph       be predicted at clusterfor inelastic
                                                                                                               network performance levels with
        V         D        D      3D       D      Cloud
                                                  Gaming
                                                           D       k        k         D         ic          imprecision services, which in turn
                                                                                                              real-time IP
             Mobile handset resolution TV full HD resolution                                                             improves QoE



                                                                                                                                                19
                                                                                                                                                     wzfvb
Telcos can offer QoS guarantees.




                                   wzfvb
IPX – distribute and receive all applications across
different provider networks.
 Prepare for the next dimension of all-IP communications

                            Content                          Mobile
                            provider                         operator

                                                                Internet
                               Streaming                        Streaming
                               Game Hosting                     Applications, RCSe = Rich
                                                                Communication Suite
Seamless service                                                (enhanced)                  Guaranteed
across all
provider networks
                              IP eXchange (IPX)                                             end-to-end QoS
                                                                                            for all services
                                                Internet
                    Voice                       Streaming
                    Data                        Applications                  Voice



                Mobile                        ISP                       Fixed
          MMS   operator                                                voice
                                                                        carrier
                                                    Gaming




                                                                                                        21
From a large variety of Telco’s Internet-related assets,
Quality of Service (QoS) can be a significant one.

                                                    Top-level View

                  Content                              Commerce                          Communication




                Enabler-based                           Service
                                         Service       Creation &    Service
                Service Delivery         Exposure                   Composition
                                                       Execution                    …
       Application Enablers                                                                           Network Enablers
                                                                                                           Network-
    Address
     Book
                 Presence     Recom-
                and Location mendation              Enabler Portfolio               Session
                                                                                    Control
                                                                                               Distribution
                                                                                                 Control
                                                                                                               based
                                                                                                            Authenticatio
    Personal                                            (exemplary)                 Network     Network-         n
                  Search     Calendar                                                            based       QoS Mgmt
     Storage                             …                                          Presence   Messaging                    …
                                               Social      Media    Identity        Device
     Hosting     Charging     Billing         Network     Storage    Mgmt.          Location    Camera        Contacts
                                              Services    Services Services
     Identity User Profile                   Web Content   Web        Web         Widget         Device      Remote
   Management Management     Payment
                                         …    Services   Commerce Communicati
                                                                       on       …
                                                                                Management       Status       Device
                                                                                                            Management      …
  IT Enablers                                          Web Enablers                                   Terminal Enablers




                                                                                                                                22
                                                                                                                                     wzfvb
“Cloud Computing” comprises SaaS, PaaS , IaaS
among others.
SaaS - Software-as-a-             PaaS - Platform-as-a-          IaaS - Infrastructure-as-a-
Service                           Service                        Service
§  Customer Web                  §  Functional services        §  Virtual machines
    Applications


                                  §    Industry-specific
                                                                 §    Database abstraction

§    Enterprise Web              §    Application hosting
      Applications
                                                                 §    Computation services




            “Cloud Computing” refers to services which offer on-demand access based
                      on infrastructure owned and operated by 3rd parties.




                                                                                               23
                                                                                                    wzfvb
Cloud Services also require cross-carrier QoS to span
production, delivery and consumption domains.

       Production                           Delivery                           Consumption
   Software/Platforms

                                  QoS is determined
                                  by each component             Wireless       Smartphone
                                  and through their
                                  interplay.                            loss
                                                                Pa cket
                                                                  Ban
                                                                      dwid
          Com                                              ss
                put                                 t lo              th
                                             P acke
               e
                                               Ban              Jitter
          Me   mory                                 dwid
                                                    th
         Network

                                                  Jitter
     Data centre –      Content Delivery    Network –
      the Cloud            Network       Quality of Service
                                                                 Home           Browser
                                                                 device


                                                                                             24
                                                                                                  wzfvb
Potential for Cloud QoS management exists across production,
delivery and consumption domains. However, Telcos can
significantly impact delivery domain through QoS management.

  Production    §    Optimize the software architecture for delivery from the cloud,
                      enabling global distribution and thereby faster delivery.
                §    Set up data centers so that computing resources can be provisioned
                      and combined in a flexible way. Thereby, resources are available to
                      web applications as needed, reducing bottlenecks.
                §    Create content/application delivery networks adapted to Cloud
                      offerings.
  Delivery
                §    Offer interface for web applications to set network QoS parameters.
                      This specifically involves QoS handover at peering points, QoS
                      management for the last mile and QoS management in radio cells.
                §    Transcode content for mobile consumption, e.g. video transcoding
                      for YouTube.
  Consumption
                §    Optimize smart phone operating systems for business
                      requirements, enable them to manage network QoS.
                §    Speed up web browsers (not Telco business).




                                                                                        25
                                                                                             wzfvb
Concept of inter-carrier Quality of Service.

                           QoS regime                                             Internet regime
                       QoS interconnection                                        Possible Bottleneck


 Alternative network                         Deutsche Telekom                        Alternative network
                          Class A
                          Class B
                          Class C
                           Best
                           Effort




                                                                Company Connect
                                                                     QoS


                                                                                                           26
QoS support mechanisms – a comparison.


           Over-provisioning                  DiffServ                       IntServ

 §    Carriers have to invest   §    Every package             §    Every connection gets
       in their networks               includes a quality              a quality class
       frequently                      class                     §    No differentiation
 §    Needs a lot of            §    Differentiated services         between services
       resources                 §    Good scalability          §    Easy to implement
 §    Not a solution for        §    Better guarantee than     §    High overhead
       cases like broken sea           over-provisioning
       cables
                                 §    Seems to get the
                                       standard




                                                                                               27
                                                                                                    wzfvb
Will QoS work in multi-carrier scenarios?

          payment                    no payment, no quality?      payment

Content


                                     NB
                NA
                                                             NC



                Paid relationship:             Unpaid             End user
                Receiver of money         relationship: no        „eyeball“
                  will guarantee           SLA for quality
                       quality




                                                                              28
EU project: Economics and Technologies for Inter-
Carrier Services (ETICS).

           ETICS in a nutshell
§    3 Years: Jan. 2010 – Dec. 2012

§    Consortium:
        §  17 partners incl. technical
            experts and economists
        §  6 EU Operators, 5 vendors, 6
            acad.

§    Advisory Panel:
        §  Other members of the value
            Chain: Vendor (Juniper), IT/
            cloud infrastructure provider
            (Oxalya), Application Content
            Provider (Akamaï), Bill
            Norton (Dr. Peering)

§    Participation of Deutsche             Main participants of EU-project ETICS::
                                            Operators: BT, Deutsche Telekom (T-Labs & International Wholesale), Orange Labs,
      Telekom:                                 Telefonica I&D, Telenor
         §  ICSS                           Equipment-vendors: Alcatel-Lucent Bell Labs France (project lead), Alcatel-Lucent
         §  Telekom Innovation                Italy
                                            R&D Institutes: Forschungszentrum Telekommunikation Wien, Israel Institute of
             Laboratories                      Technology
                                            Universities: Politecnico di Milano, Athens University of Economics and Business,
                                               Université de Versailles


                                                                                                                                wzfvb
Economics and Technologies for Inter-Carrier
Services (ETICS).
                               Lost opportunities through current situation
                                   Network:              §    Assured Service Quality not supported due to lack of
                                Undifferentiated
                               Best Effort service
                                                               E2E QoS agreements and business models.
          No Sustainable
          Business Model
                              No way to guaranty         §    Uncertainty regarding strategies for new inter-
                                QoS-sensitive
                           (higher revenue) services
                                                               provider HQ services, QoS-differentiation and the
                                                               economics of future options.


                                                     ETICS objectives
§    Propose new business, regulatory, pricing and accounting models for network interconnection
      services:
        §  Enabling the delivery of end-to-end multi-carrier network services supporting service
            differentiation.
        §  Allowing for a fair distribution of revenue shares among all the actors of the service delivery
            value-chain.

§    Develop technical solutions to enforce the business QoS interconnect agreements on
      heterogeneous networks:
        §  Dynamic provisioning/configuration of network resources to provide soft & hard QoS assurance
            across carriers.
        §  SLA assurance processes to monitor contracts.
        §  Overall automated processes to ease the deployment of services.


§    Experiment and test the feasibility of new interconnection models on lab platforms:
        §  Field Trials.
        §  Dissemination of the new proposed architectures and protocols toward standard bodies.                     wzfvb
ETICS Ecosystem.

                                         SLA Request
                      ETICS
                                                                       ETICS
                    Customer              N offers                   community
               (NSP, end user, Infsp…)
                                                               NSP           NSP
                                                Order          A             B




                                         ETICS architecture framework
§    ETICS community: Set of Network Service Providers (NSP) that support the
      ETICS architecture.
§    Each NSP provides assured service quality (ASQ) connectivity products.
§    A final ETICS community connectivity offer results from the stitching or the
      combination of per-NSP products.
§    ETICS community customers can be:
       §  Network service providers
       §  End customer / business customer
       §  Content / Information service providers (e.g. OTTs)



                                                                                     wzfvb
Summary and Conclusions.


       Traffic Explosion and Price Decrease will continue
§    TrafficOld world in fixed and even more in mobile, driven by
             explosion
      video
§    Over-provisioning will become very costly with flat end user
      revenues
§    Congestion needs to be managed
§    Today’s internet discriminates against quality sensitive
      services
§    QoS becoming more and more important
                      Smart networks needed
§    New and better services will emerge with QoS enabled
      networks
§    Intra-Carrier QoS already existing at many networks
§    Inter-Carrier QoS very challenging, expected within the next
      year
§    End-to-End QoS is the final goal


                                                                     32
                                                                          wzfvb

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Falk von bornstaedt networks perspectives and analysis in the future internet - seserv se workshop june 2012

  • 1. Networks: Perspectives and Analysis in the Future Internet Socio-Economic Deutsche Telekom, Brussels, June 20th, 2012. Future Dr. Falk von Bornstaedt, Certainties and Change for the Internet 2.11.2011 1
  • 3. Title. Subtitle. I pay 13€ for WLAN in the hotel … and get only 2MByte in 40 minutes 3
  • 4. So I watch the city panorama. No QoS either - only fog! 4
  • 5. In air travel, we are spending 1000s of € to get better quality. 5
  • 6. But we do not have a similar option for the Internet! 6
  • 7. That‘s how we like it: NO CONGESTION! 7
  • 8. But the reality is often more like this! Solution? Add some lanes! 8
  • 9. Well, are you sure that many lanes will indeed solve the problem? 9 wzfvb
  • 10. 24 lanes will definitely solve the problem! wzfvb
  • 11. The Need for QoS.
  • 12. QoS becomes increasingly important for the Internet. Example: sea-cable interruptions. Taiwan, Alexandria, 12/2006 1/2008 3 sea cables broke. Egypt lost 90% of March 05, 2010, TMCnet its internet Four Undersea Cables Damaged as a Result of Thursday's Earthquake in Taiwan At least four undersea fiber-optic telecommunications cables were damaged as a result of the 6.4-magnitude earthquake and aftershocks that rocked Taiwan on Sicily, Thursday. 12/2008 Source: Renesys, et. al. 12 wzfvb
  • 13. Internet traffic is growing rapidly. Real Time Entertainment driving up network costs. Growth of Evening peak drives network cost. §  traffic growth ca.50% YoY, constant network upgrades needed §  QoS helps Telcos to achieve higher network utilization §  Real-Time Entertainment = primary driver of network capacity requirements, accounting for 60% of peak downstream traffic. §  Subscriber usage is becoming increasingly concentrated in a smaller band of the evening, driving up network costs. (source: Sandvine) 13 wzfvb
  • 14. A typical daily traffic profile shows severe variations. Moving elastic traffic into the off-peak periods can significantly reduce cost. Can the peak be moved? 14 wzfvb
  • 15. Examples for elastic and inelastic services. Elastic Inelastic Communication services §  Instant messaging §  VoIP solutions §  E-cards §  Web conferencing systems §  Internet surfing §  Video chat §  Online address book §  Unified communication Money/goods transfer §  Online booking and reservations §  Internet auctions §  Online shopping search and cataloguing §  Online market place (stock, trade platforms...) §  Online banking: basic (not time critical) payment Video based and Basic VoD (if sufficient bandwidth available) §  All kind of IPTV business models (traditional, §  streaming services Internet radio: download (on demand) based services §  over the top TV,...) (e.g., audio files of former radio programmes) Web 2.0 applications §  Blogging §  Live video streaming (user generated) §  Online social networking/ communities §  File/photo sharing or photo streaming §  Online voting IT world/business §  Basic CRM, ERP etc. services if sufficient bandwidth §  Cloud Computing/SaaS: Web services for applications available: no demand in interactivity or other “inelastic” developers, business collaboration applications, features desktop applications, ERP, virtual office, virtual data §  Security: Online back up/storage centre §  Telemetry: location-based services, city maps/guides §  Online recovery & storage services Gaming § Online games: basic single player web-based games or §  MMO (massive multiplayer online games) life-simulation games (e.g. The Second Life, The Sims) Non IT/telecom related §  E-Government: online voting and information download §  First aid booths (with video phone, tele-metering) content §  E-health: News/information download or broadcast §  Medical data exchange §  E-Learning: Digital libraries (e-book/digital magazine) §  Online academic and research networks §  Online directories, job search, news 15 wzfvb
  • 17. Quality of Service (QoS) vs. Quality of Experience (QoE). User and provider perspectives. Content User Service creation Service consumption System / Quality elements Quality elements Service Quality of Service (QoS) Quality of Experience (QoE) §  QoS helps to guarantee certain characteristics of network and service performance, e.g., bandwidth, maximum delay. §  For the user, however, only the perceived Quality (QoE) counts ð Provisioning of QoE instead of QoS desirable ð Prediction and Modelling of QoE is necessary 17 wzfvb
  • 18. Quality of Experience (QoE). Proposed definitions. ITU-T Rec. P.10 (2007): Quality of Experience (QoE): “The overall acceptability of an application or service, as perceived subjectively by the end user.” §  Includes the complete end-to-end system effects §  May be influenced by user expectations and context Dagstuhl Seminar "From Quality of Service to Quality of Experience“ (2009) Quality of Experience (QoE): “Degree of delight of the user of a service. In the context of communication services, it is influenced by content, network, device, application, user expectations and goals, and context of use.” ITU-T Rec. E.800, 1994 Quality of Service (QoS): "The collective effect of objective service performance which ultimately determines the degree of satisfaction of a user of the service.“ 18 wzfvb
  • 19. Innovation in video streaming is just one example to show that any static definition or regulation of QoS is soon overtaken by reality. Innovation impacts QoS “Trends” §  Video on mobile devices become daily life service, supporting HD and 3D TV §  Further dimensions like 3D and holography, new applications like FreeViewpointTV Mbit/s §  Hi-Resolution screen already in the 500,0 500 market (e.g. iPhone 4G), Micro 50,0 50 projectors coming 40 by 2018 “Consequence" 30,0 §  Innovations and digitization give 30 Factor 222 by 2014 rise to new technologies/ 20 applications, whose QoS demands Factor 4,4 12,0 cannot be forecasted accurately 10 8,0 6,0 §  QoS parameters like bandwidth, 4,0 0,7 1,0 1,1 0 0,2 delay, jitter and packetcan guarantee QoS Enablers loss can only MobileT MobileH YouTubeH Mobile S PC H HD2 HD4 3DH Holograph be predicted at clusterfor inelastic network performance levels with V D D 3D D Cloud Gaming D k k D ic imprecision services, which in turn real-time IP Mobile handset resolution TV full HD resolution improves QoE 19 wzfvb
  • 20. Telcos can offer QoS guarantees. wzfvb
  • 21. IPX – distribute and receive all applications across different provider networks. Prepare for the next dimension of all-IP communications Content Mobile provider operator Internet Streaming Streaming Game Hosting Applications, RCSe = Rich Communication Suite Seamless service (enhanced) Guaranteed across all provider networks IP eXchange (IPX) end-to-end QoS for all services Internet Voice Streaming Data Applications Voice Mobile ISP Fixed MMS operator voice carrier Gaming 21
  • 22. From a large variety of Telco’s Internet-related assets, Quality of Service (QoS) can be a significant one. Top-level View Content Commerce Communication Enabler-based Service Service Creation & Service Service Delivery Exposure Composition Execution … Application Enablers Network Enablers Network- Address Book Presence Recom- and Location mendation Enabler Portfolio Session Control Distribution Control based Authenticatio Personal (exemplary) Network Network- n Search Calendar based QoS Mgmt Storage … Presence Messaging … Social Media Identity Device Hosting Charging Billing Network Storage Mgmt. Location Camera Contacts Services Services Services Identity User Profile Web Content Web Web Widget Device Remote Management Management Payment … Services Commerce Communicati on … Management Status Device Management … IT Enablers Web Enablers Terminal Enablers 22 wzfvb
  • 23. “Cloud Computing” comprises SaaS, PaaS , IaaS among others. SaaS - Software-as-a- PaaS - Platform-as-a- IaaS - Infrastructure-as-a- Service Service Service §  Customer Web §  Functional services §  Virtual machines Applications §  Industry-specific §  Database abstraction §  Enterprise Web §  Application hosting Applications §  Computation services “Cloud Computing” refers to services which offer on-demand access based on infrastructure owned and operated by 3rd parties. 23 wzfvb
  • 24. Cloud Services also require cross-carrier QoS to span production, delivery and consumption domains. Production Delivery Consumption Software/Platforms QoS is determined by each component Wireless Smartphone and through their interplay. loss Pa cket Ban dwid Com ss put t lo th P acke e Ban Jitter Me mory dwid th Network Jitter Data centre – Content Delivery Network – the Cloud Network Quality of Service Home Browser device 24 wzfvb
  • 25. Potential for Cloud QoS management exists across production, delivery and consumption domains. However, Telcos can significantly impact delivery domain through QoS management. Production §  Optimize the software architecture for delivery from the cloud, enabling global distribution and thereby faster delivery. §  Set up data centers so that computing resources can be provisioned and combined in a flexible way. Thereby, resources are available to web applications as needed, reducing bottlenecks. §  Create content/application delivery networks adapted to Cloud offerings. Delivery §  Offer interface for web applications to set network QoS parameters. This specifically involves QoS handover at peering points, QoS management for the last mile and QoS management in radio cells. §  Transcode content for mobile consumption, e.g. video transcoding for YouTube. Consumption §  Optimize smart phone operating systems for business requirements, enable them to manage network QoS. §  Speed up web browsers (not Telco business). 25 wzfvb
  • 26. Concept of inter-carrier Quality of Service. QoS regime Internet regime QoS interconnection Possible Bottleneck Alternative network Deutsche Telekom Alternative network Class A Class B Class C Best Effort Company Connect QoS 26
  • 27. QoS support mechanisms – a comparison. Over-provisioning DiffServ IntServ §  Carriers have to invest §  Every package §  Every connection gets in their networks includes a quality a quality class frequently class §  No differentiation §  Needs a lot of §  Differentiated services between services resources §  Good scalability §  Easy to implement §  Not a solution for §  Better guarantee than §  High overhead cases like broken sea over-provisioning cables §  Seems to get the standard 27 wzfvb
  • 28. Will QoS work in multi-carrier scenarios? payment no payment, no quality? payment Content NB NA NC Paid relationship: Unpaid End user Receiver of money relationship: no „eyeball“ will guarantee SLA for quality quality 28
  • 29. EU project: Economics and Technologies for Inter- Carrier Services (ETICS). ETICS in a nutshell §  3 Years: Jan. 2010 – Dec. 2012 §  Consortium: §  17 partners incl. technical experts and economists §  6 EU Operators, 5 vendors, 6 acad. §  Advisory Panel: §  Other members of the value Chain: Vendor (Juniper), IT/ cloud infrastructure provider (Oxalya), Application Content Provider (Akamaï), Bill Norton (Dr. Peering) §  Participation of Deutsche Main participants of EU-project ETICS:: Operators: BT, Deutsche Telekom (T-Labs & International Wholesale), Orange Labs, Telekom: Telefonica I&D, Telenor §  ICSS Equipment-vendors: Alcatel-Lucent Bell Labs France (project lead), Alcatel-Lucent §  Telekom Innovation Italy R&D Institutes: Forschungszentrum Telekommunikation Wien, Israel Institute of Laboratories Technology Universities: Politecnico di Milano, Athens University of Economics and Business, Université de Versailles wzfvb
  • 30. Economics and Technologies for Inter-Carrier Services (ETICS). Lost opportunities through current situation Network: §  Assured Service Quality not supported due to lack of Undifferentiated Best Effort service E2E QoS agreements and business models. No Sustainable Business Model No way to guaranty §  Uncertainty regarding strategies for new inter- QoS-sensitive (higher revenue) services provider HQ services, QoS-differentiation and the economics of future options. ETICS objectives §  Propose new business, regulatory, pricing and accounting models for network interconnection services: §  Enabling the delivery of end-to-end multi-carrier network services supporting service differentiation. §  Allowing for a fair distribution of revenue shares among all the actors of the service delivery value-chain. §  Develop technical solutions to enforce the business QoS interconnect agreements on heterogeneous networks: §  Dynamic provisioning/configuration of network resources to provide soft & hard QoS assurance across carriers. §  SLA assurance processes to monitor contracts. §  Overall automated processes to ease the deployment of services. §  Experiment and test the feasibility of new interconnection models on lab platforms: §  Field Trials. §  Dissemination of the new proposed architectures and protocols toward standard bodies. wzfvb
  • 31. ETICS Ecosystem. SLA Request ETICS ETICS Customer N offers community (NSP, end user, Infsp…) NSP NSP Order A B ETICS architecture framework §  ETICS community: Set of Network Service Providers (NSP) that support the ETICS architecture. §  Each NSP provides assured service quality (ASQ) connectivity products. §  A final ETICS community connectivity offer results from the stitching or the combination of per-NSP products. §  ETICS community customers can be: §  Network service providers §  End customer / business customer §  Content / Information service providers (e.g. OTTs) wzfvb
  • 32. Summary and Conclusions. Traffic Explosion and Price Decrease will continue §  TrafficOld world in fixed and even more in mobile, driven by explosion video §  Over-provisioning will become very costly with flat end user revenues §  Congestion needs to be managed §  Today’s internet discriminates against quality sensitive services §  QoS becoming more and more important Smart networks needed §  New and better services will emerge with QoS enabled networks §  Intra-Carrier QoS already existing at many networks §  Inter-Carrier QoS very challenging, expected within the next year §  End-to-End QoS is the final goal 32 wzfvb