2. The science of mobile advertising
mobilda About Us
Mobilda
Mobilda was founded by Mars Technologies Ltd. with the primary goal of providing all around solutions when it
The Market comes to mobile advertising. Mobilda powers advertisers, publishers and developers, offering advanced solutions
Power of Thanks to 60 professionals who bring a great deal of passion and experience we are proud to say that we have
mobile
established a business capable of delivering great results for all parties in the mobile market. The mobile advertising
market is still in its early years, yet experts predict that it will turn to be the most powerful media in history.
Power of mobile Our mission is to be there, delivering worldwide brands to consumer hands.
advertising
Mobilda’s
Capabilities
Mobilda is a part of MarsMediaGroup an online advertising agency, located in Hertzliya Pituach High-Tech Park.
Challenges
in-game advertising, performance marketing and internet technologies.
Vision
Thank you
www.mobilda.com
3. The science of mobile advertising
mobilda Mobilda’s activities in the mobile advertising market
Mobilda
The Market
Search Ads SMS & Reverse Billing
Power of
mobile
Power of mobile
advertising Wap Display Ads
Mobilda’s
Capabilities
Carriers Portal Ad Server App Display Ads
Challenges
Vision
Application development
Thank you
Mobile Ad Server Mobile Technologies
www.mobilda.com
4. The science of mobile advertising
The Market 2011
Mobilda
$212 million mobile advertising revenue
$82 million mobile search advertising
The Market
$78 million mobile banner advertising
82 million mobile internet users by 2011
Power of
mobile
USA
Power of mobile Europe
advertising
Asia
Mobilda’s
Capabilities $1.24 billion mobile advertising revenue
300 million mobile population
Challenges 49 million users engaged with ads $1.5 billion spent on mobile advertising
12 million purchased an item 16 billion mobile page impressions each
day (2010)
Vision
2 billion mobile population
433 million mobile internet population
Thank you
www.mobilda.com
5. The science of mobile advertising
The Market US share of mobile ad spend
Mobilda
The Market $3,500
Power of $3,000
mobile
$552
Power of mobile $2,500
advertising
US$ Millions
Mobilda’s $2,000 SMS
Capabilities $468
$1,581 Search
Challenges
$1,500
$390 Display
$964
Vision $1,000 $325
$548
$307
$271
Thank you
$500
$163 $714 $803
$652
$554
$356
$0
2010 2011 2012 2013 2014
www.mobilda.com
6. The science of mobile advertising
The Market US mobile advertising market forecast
Mobilda
The Market $3,500
Power of $2,946
mobile
$3,000
Power of mobile $2,500
advertising
$2,136
US$ Millions
Mobilda’s $2,000
Capabilities
$1,591
Challenges
$1,500
$1,186
Vision $1,000
$790
Thank you
$500
$0
2010 2011 2012 2013 2014
www.mobilda.com
7. The science of mobile advertising
Power of mobile Powerful beyond numbers
Mobilda
Mobile phones #1 seller of 2009 By 2014, mobile internet should
The Market take over desktop internet usage
1.2 billion
210,000,000 TVs mobile phones 2,000
Power of 51,000,000 cars Mobile
mobile internet
1,600 Users
1,200 Desktop
internet
Power of mobile Users
advertising 800
400
Mobilda’s
Capabilities
2007 2009 2011E 2013E 2015E
Challenges
ers
In 2010 mobile subscrib 85% of children own a phone
Vision surpassed 5 billion
6.8) while only 73% own a book 81% of smartphones users
(the world population is browse the internet
Thank you
86% use
39% use smartphones US: 9 out of
in the bathroom smar tphones while 10 own a mobile phone
watching tv
www.mobilda.com
8. The science of mobile advertising
Power of mobile advertising Usage & Stats
Mobilda
The Market
70% use smartphones
while in store
Power of 49% compare prices The s
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mobile e of m
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79% use smartphones to
help while shopping
Power of mobile
advertising
34% search in-
Mobilda’s
Capabilities
Challenges
on a smartphone search
Vision
Thank you
42% click on 35% visit the 49% make 27% call the
1 the mobile ad 2 advertiser site 3 a purchase 4 business
www.mobilda.com
9. The science of mobile advertising
Power of mobile advertising Greatest features
Mobilda
The Market Targeting No other medium today allows advertisers targeting options like mobile. Mobile advertising
offers advanced targeting such as: age, gender, mobile device and more importantly - location.
Power of Behavioral targeting is also an option for advertisers as they can track the user's activity on
mobile social networks and get a clearer picture on who he is and what he likes. Targeting on cell phones
enables advertisers to zero in on willing and potential audience for improved ROI.
Power of mobile
advertising
Tracking Tracking the results of a campaign is crucial for advertisers to ensure that their advertising dollars
Mobilda’s
Capabilities are not wasted. The mobile media offers various forms of tracking such as: impressions, click to
call, click to SMS and click to browse. In addition advertisers can see live who is viewing ads
around the world. Mobile advertising offers high level analytical and monitoring tools to help
Challenges advertisers assess the impact of their campaigns.
Vision
Flexibility
Thank you
video. This ensures a large reach and this makes it easier for advertisers and publishers as they
don't need to alter the message several times during the process.
www.mobilda.com
10. The science of mobile advertising
Power of mobile advertising Mobile vs. other advertising media
Mobilda
The Market
Power of
mobile Reach Targeting Engagement Viral Transaction
Mobile 100 90 70 80 80
Power of mobile
advertising
Internet 50 50 80 40 60
Mobilda’s TV 50 30 90 10 20
Capabilities
Print 40 10 20 10 10
Challenges
Radio 60 10 40 10
Vision Outdoor 10 10
20
Thank you
Source: Chetan Sharma, January 2011
www.mobilda.com
11. The science of mobile advertising
Mobilda’s Capabilities Targeting 2.0: ask and you shall receive
Mobilda
The Market
Power of
mobile
Power of mobile
advertising
Mobilda’s
Gender : female
Capabilities Age: 29
Location: Sunset Blvd. Los Angeles
Challenges
Carrier : T-mobile
Handset: iPhone
Vision
Surfs using: WiFi
Behavior : highly active on social networ
ks
Thank you
Mobilda offers advanced targeting options:
www.mobilda.com
12. The science of mobile advertising
Mobilda’s Capabilities Large reach through top carriers
Mobilda
The Market
Power of
mobile
Power of mobile
advertising
Mobilda’s
Capabilities
Challenges
Vision
Thank you
www.mobilda.com
13. The science of mobile advertising
Mobilda’s Capabilities Technology
Mobilda
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Vision
Thank you
Application Development
Mobilda is the house of new mobile technologies, offering existing and custom made solutions that work.
www.mobilda.com
14. The science of mobile advertising
Mobilda’s Capabilities One-Stop-Shop
Mobilda
Mobilda offers an entrance ticket including the greatest features of the mobile market for any need.
The Market
Power of
mobile
Power of mobile
advertising
Mobilda’s
Capabilities
Challenges
Vision
Thank you
This way for This way for This way for
targeted audience app monetization increased revenue
www.mobilda.com
15. The science of mobile advertising
Challenges Knowledge
Mobilda
!
The Market
Advertisers are well aware of the mobile advertising power, however, their lack of
knowledge in this new market makes it hard for them to operate.
Power of
mobile
Mobilda connects the dots delivering advertiser's brand to consumer hands
Power of mobile
advertising
Mobilda’s
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Capabilities
Carrier
Advertiser (Portal)
Challenges
Vision Content Carrier
Ad Network Handset Consumer
Enabler (Network)
Thank you
Content
Ad Server
Publisher
Advertising Media Delivery
www.mobilda.com
16. The science of mobile advertising
Challenges Monetization
Mobilda
The Market for monetization.
Power of
mobile
Mobilda manages a dedicated mobile affiliate network displaying ads all around
Power of mobile
advertising
Mobilda’s
Capabilities
Challenges
Vision
Thank you
www.mobilda.com
17. The science of mobile advertising
Vision Delivering brands to consumer hands
Mobilda
The mobile advertising market is still very new and is continuously evolving, yet experts already say that it will turn
The Market to be the biggest media in history.
brings everything to the table from marketing experts, latest technology and endless enthusiasm to get the
Power of
mobile best out of the mobile advertising market. Expectations are sky high and our mission is to match our partners needs
on the one hand and deliver great content to consumers on the other. To do this we are here to offer our knowledge,
Power of mobile
advertising
We wish to be known as one of the best mobile ad agencies in the world by building a reputable reputation based
on hard work, capabilities and great relationships with partners all over the world.
Mobilda’s
Capabilities
Challenges
Vision
Thank you
www.mobilda.com
18. The science of mobile advertising
Mobilda
Mobile your ads with
The Market Contact us and start you mobile advertising today.
Power of
mobile
Power of mobile
advertising
Mobilda’s
Contact us
Capabilities
today: Tel: +972-9-9566163
Fax: +972-9-9566263
Challenges Email: info@mobilda.com
2 Maskit st. Building D, 4th floor
Vision Hertzliya Pituach, P.O.Box 4178
Zip 46140, Israel
Thank you
Thank you.
www.mobilda.com
