This was a breakout track from the VMware Forum in April.

1. Virtualization 101
Timothy Stephan, Senior Director
vSphere Product Marketing

2. Introduction
Goals for this session
• Gain a fundamental understanding
of VMware’s core virtualization
technology
• Understand the customer benefits of
virtualization
• Explore how vSphere components
work together to form a complete
cloud infrastructure platform.
• Teach you how to get started today!
2

3. Agenda
What Exactly is Virtualization?
Who is VMware? What are We Trying to Solve?
How Will Virtualization Benefit Me?
Getting Started: vSphere Hypervisor and VMware Go
3

4. Agenda
What Exactly is Virtualization?
Who is VMware? What are We Trying to Solve?
How Will Virtualization Benefit Me?
Getting Started: vSphere Hypervisor and VMware Go
4

5. Virtualization Defined
Virtualization ● virt·tual·iz-a-tion ● [vur-choo-uhl-iz-ey-shuhn]
–noun
1. Today’s x86 computer hardware was designed to run a
single operating system and a single application,
leaving most machines vastly underutilized.
Virtualization lets you run multiple virtual machines on
a single physical machine, with each virtual machine
sharing the resources of that one physical computer
across multiple environments. Different virtual
machines can run different operating systems and
multiple applications on the same physical computer.
2. Something only VMware can do well :)
5

6. Virtualization & Cloud = Top Priorities for CIOs
CIO Technology 2010 Priority 2009 Priority
Virtualization 1 3
Cloud Computing 2 14
Source: Gartner CIO study, Q4 2009
6

7. Virtualization Defined
For those more visually inclined…
Traditional Architecture Virtual Architecture
7

8. Key Properties of Virtual Machines
Partitioning
Run multiple operating systems on
one physical machine
Divide system resources between
virtual machines
8

9. Key Properties of Virtual Machines : Continued
Partitioning
Run multiple operating systems on one physical machine
Divide system resources between virtual machines
Isolation
Fault and security isolation at the
VMware hardware level
Advanced resource controls preserve
performance
9

10. Key Properties of Virtual Machines : Continued
Partitioning
Run multiple operating systems on one physical machine
Divide system resources between virtual machines
Isolation
VMware Fault and security isolation at the hardware level
Advanced resource controls preserve performance
Encapsulation
Entire state of the virtual machine can
be saved to files
Move and copy virtual machines as
easily as moving and copying files
10

11. Key Properties of Virtual Machines : Continued
Partitioning
Run multiple operating systems on one physical machine
Divide system resources between virtual machines
Isolation
VMware Fault and security isolation at the hardware level
Advanced resource controls preserve performance
Encapsulation
Entire state of the virtual machine can be saved to files
Move and copy virtual machines as easily as moving and copying files
Hardware Independence
Provision or migrate any virtual machine
to any similar or different physical server
11

12. Abstraction + Pooling = Reduced Complexity
Traditional View Virtual
Infrastructure
Exchange File/Print
Operating System Operating System Virtual Infrastructure
OS
Virtualization
OS
Virtualization
CPU
Pool
Memory
Pool
SAP ERP Oracle CRM
Storage
Operating System Operating System Pool
OS
Virtualization
OS
Virtualization
Interconnect
Pool
12

13. Abstraction + Pooling = Reduced Complexity
Exchange File/Print
Operating System Operating System Virtual Infrastructure
CPU
Pool
Memory
Pool
SAP ERP Oracle CRM
Storage
Operating System Operating System Pool
Interconnect
Pool
13

14. Agenda
What Exactly is Virtualization?
Who is VMware? What are We Trying to Solve?
How Will Virtualization Benefit Me?
Getting Started: vSphere Hypervisor and VMware Go
14

15. VMware is the Customer Proven Market Leader
 Company Overview
• $3.77 billion in 2011 revenues
• >$4.5 billion in cash and equivalents
• 30%+ operating margins
• ~11,000 employees worldwide
• 5th largest infrastructure software
company in the world
 Proven in the Trenches
• 300,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 99% of Fortune 1000
• 97% of Fortune Global 500
15

16. VMware is the Customer Proven Market Leader
 Company Overview
• $3.77 billion in 2011 revenues
• >$4.5 billion in cash and equivalents
• 30%+ operating margins
• ~11,000 employees worldwide
• 5th largest infrastructure software
company in theof mid-2011,
As world about 81%
 Proven inof installed VMs are VMware-based
the Trenches
• 300,000+ Gartner,customers
VMware June 2011
• 100% of Fortune 100
• 100% of Fortune Global 100
• 99% of Fortune 1000
• 97% of Fortune Global 500
Source: From Virtualization to Cloud Computing, Gartner IT Infrastructure, Operations and Management Summit, June 2011, Thomas Bittman
16

17. Our Mission – Aligns with your Mission
Enable Our Customers By
Simplifying and Automating IT in the Cloud Era
Leading to a
Optimizing IT Enabling Greater More Engaged,
Efficiency… Business Agility… Productive
Workforce
Enabling Business Transformation thru IT Transformation
18

18. VMware History – the Road to Cloud Infrastructure
Gen 1: Gen 2: Gen 3: Gen 4:
Client Hypervisor Server Hypervisor Virtual Infrastructure vSphere
Focus is on the
application
App App App App App App App App App App
OS OS OS OS OS OS OS OS OS OS
App App App App App
VMware Server (GSX)
OS OS OS OS OS
VIP
HOST OS ESX Server
Foundation of a
Private Cloud VIP
Central management Central management
via vCenter via vCenter
• Higher utilization • Complete OS/App fault • Centralized • Policy-based control of
isolation management compute, network, and
• Some OS/App fault
storage resources
isolation • Encapsulation of virtual • Move virtual machines
machines while running • Security and fault tolerance
• Hardware Independence • Automatic business • Focus is on the application
continuity
19

19. Our Focus
Empowered, Secure
End-User Computing
Mobile Workforce
Faster
Time-to-Market
for Modern
Cloud Application Platform
Applications
A More Flexible,
Scalable, Efficient
Infrastructure Cloud Infrastructure & Management
for All Apps
Existing Datacenters Public Cloud Services
20

20. VMware in the Leaders Quadrant for x86 Server Virtualization
Gartner, Inc. Magic Quadrant for x86 Server Virtualization Infrastructure, Thomas J. Bittman, Philip Dawson, Mark Margevicius, George J. Weiss, 30 June 2011.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from VMware.
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure
against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant.
The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.
21

21. VMware and Our Partner Network…
Deep Expertise… Economics of Choice…
2,200+ Technology and 70+ vCloud
Consulting Partners Service Providers
Collectively committed to achieving transformative business
outcomes through continuous innovation and superior technology.
Together we have the complementary skills and shared commitment
to bring the best expertise and business solutions to each unique
customer environment.
Leverage Existing
Available Resources…
Relationships…
25,000+ 59,000+ VMware
Channel Partners Certified Professionals
22

22. Broadest Software and Hardware Support in the Industry
Over 1400 ISV Partners Supporting Broadest ISV and IHV Support
over 2500 Applications on VMware
Majority ISVs Support VMware
 SAP and IBM have clear support
10 out of Top 10 statements for running their software on
VMware
Healthcare ISVs
 Oracle’s official support policy (Document
10 out of Top 10 ID #249212.1) states they will support
Finance ISVs Oracle Databases, applications &
middleware virtualized on VMware
 Microsoft fully supports all leading
5 out of Top 5 applications on VMware (and recently
Telecom ISVs extended support for Exchange 2010
DAG)
4 out of Top 5
Broadest x86 Hardware Support
Retail ISVs
 The broadest choice of x86 hardware
23

23. So, What’s the Problem?
© 2010 VMware Inc. All rights reserved

24. IT Mandate
IT will always be pressured to …
enable greater business agility,
while becoming more efficient.
25

25. IT is Traditionally Forced to Focus on Non-Value-Add Activity
IT Investment
Overwhelming complexity
5% +
Infrastructure
Investment Brittle infrastructure
=
< 30% of IT budgets
23%
Application 42% goes to innovation and
Investment Infrastructure competitive advantage
Maintenance
30%
Application
Maintenance
Business Agility
Depends on IT Agility
Source: VMware Fortune 100 Customers
26

26. Before VMware: The State of at IT Infrastructure
Server Sprawl Power & Cooling
 36M physical x86 servers by  $1 for every $1 spent on
2011— a ten-fold increase servers
over 15 years  $29 bn in power and
 $140 bn in excess server cooling industry wide
capacity - a 3-year supply
Space Crunch Costs Operating Costs
 $1,000 / sq ft  $8 in maintenance for
 $2,400 / server every $1 spent on new
infrastructure
 $40,000 / rack
 20-30 : 1 server-to-admin
ratio
1. IDC, U.S. and Worldwide Server Installed Base 2007–2011 Forecast, Doc #207044, May 2007
272. IDC, Virtualization And Multicore Innovations Disrupt The Worldwide Server Market, Doc #206035, March 2007
3. Source: VMware

27. Obviously something isn’t working very well…
…so what should we do?
28

28. Agenda
What Exactly is Virtualization?
Who is VMware? What are We Trying to Solve?
How Will Virtualization Benefit Me?
Getting Started: vSphere Hypervisor and VMware Go
29

29. Core Benefits
1. Reduce 2. Dramatically 3. Enable Flexible, Agile
the Complexity Lower Costs IT Service Delivery
to simplify operations to redirect investment into to meet and anticipate the
and maintenance value-add opportunities needs of the business
Drive IT Agility to Increase Business Value
30

30. How Do I Get Those Benefits?
Consolidation - One-time event that moves existing applications
onto a fewer number of servers
Containment - An ongoing effort to virtualize new applications
and manage growth of existing ones
Availability – Introducing virtualization to increase application
availability and data recoverability
…there are many more benefits of virtualization

31. What is vSphere?
Industry’s Most Complete and Robust
Virtualization Platform
vSphere Provides:
 Infrastructure consolidation and cost savings
 Application high-availability and business continuity
 Simple, yet powerful IT management
What Does vSphere Solve for Customers?
 Provides a Powerful Disaster Recovery Strategy
 Supports Running Mission-Critical Applications
 Simplifies IT Operations
 Delivers the Most Flexible Building Block for Leveraging
the Cloud

32. VMware vSphere Platform
vCenter Server
• High Availability
• Fault Tolerance
• vShield Zones
• vMotion • Hot Add
• Security APIs
• Storage vMotion • DRS
• Data Recovery
Application
Services
Availability Security Scalability
VMware vSphere
Compute Storage Network
Infrastructure
Services • Thin Provisioning
• Network I/O Control
• ESXi Convergence • Storage DRS
• Distributed Switch
• Auto Deploy • Profile-Driven Storage
• DRS • Storage I/O Control
• Storage APIs

33. High Availability
Description:
Enables the high availability of
virtual machines by restarting
X
them on a different vSphere
host in the event of a failure
Benefits: Resource Pool
• Minimizes downtime and IT
service disruption
• Reduce cost and complexity
compared to traditional
clustering

34. Live Machine Migration with Zero Downtime
Description:
Enables the live migration of virtual
machines from one host to another
with continuous service availability.
Benefits:
• Revolutionary technology that is the
basis for automated virtual machine
movement
• Meets service level and performance
goals
35

35. Better Storage Utilization and Efficiency
Description:
Provisioning storage only based on what is
needed now and grow into requested size
over time
Benefits
Benefits:
• Eliminate over-allocating storage
• Reduce CapEx purchases
• More granular controls over
storage resources
• Easy to convert from virtual disks
that were previously thick
(Storage vMotion)

36. Save Time During Disaster Recovery
Physical
Configure Install Configure Install Start ―Single-step
hardware OS OS backup automatic recovery‖
agent
Virtual
Restore Power
40+ hrs
VM on VM
< 4 hrs
Eliminate recovery steps
• No operating system re-install or bare-metal recovery
• No time spent reconfiguring hardware
Standardize recovery process
• Consistent process independent of operating system and hardware

37. The Results are Transformational
Financial Resources Human Resources Earth’s Resources
―Strategically, virtualization leads
inexorably down a path toward agility,
flexible sourcing and cloud computing.‖
Tom Bittman, Gartner
Capital costs
reduced by
50% - 60% Average of 33%
reduction in routine
Delayed data admin time
Up to 80%
center expansion
E.g. provision reduction in
Operational costs a server in minutes datacenter
reduced by 25%+ energy costs
Source: Gartner; 29 July 2010 Q&A: Six Misconceptions About Server Virtualization, Tom Bittman.
38

38. Agenda
What Exactly is Virtualization?
Who is VMware? What are We Trying to Solve?
How Will Virtualization Benefit Me?
Getting Started: vSphere Hypervisor and VMware Go
40

39. vSphere Hypervisor - Overview
A Free Version of VMware’s Leading ESXi Architecture
Partitions a server into virtual machines
Reduces hardware, power, and cooling with the
performance and features of ESX
Plug-and-Play
Minimal configuration. Run VMs in minutes
OS-Independent, thin architecture
Unparalleled security and reliability
Full-featured
Superior consolidation and scalability
Ease of Use
Easy to manage with remote tools
Free download from vmware.com
Simple license upgrade to vSphere editions

40. Hardware Requirements
Server
CPU
Minimum: Single socket, dual core
CPU
Ideal: Dual-socket, 4 or more cores per CPU
Memory:
Minimum: 2GB
Ideal: 8+GB
Memory
Network
Minimum: one NIC, plus one for Management interface
Ideal: One for Management Interface plus multiple NICs for
VMs
Storage Network
Local Storage (SATA/SAS):
Minimum: one 80GB drive
Ideal:2 mirrored drives (only for ESXi Installable)
plus 4 RAID5 drives for VMs
Storage
ESXi 4.0 Installable may be installed on 1GB+ USB 2.0 flash
storage device
Shared Storage
NFS, iSCSI, Fibre Channel: for VM storage
ESXi Installable requires local disk or 1 GB+ USB 2.0 flash
storage for the hypervisor

41. Installing vSphere Hypervisor
vSphere Hypervisor vSphere Hypervisor VMware Go
Embedded Installable
• Installed via SD flash or • Load Installer via CD • Go to
USB key internal to the or ISO image “go.vmware.com”
server • Simple 2-step 1. Register for an account
• Distributed with a new procedure: 2. Accept EULA
server 1. Accept EULA 3. Walk through
• No Installation -- Just 2. Select local drive for installation wizard
Turn It On! installation

42. Installing vSphere Hypervisor: Using VMware Go
VMware Go UI
vSphere Installation wizard:
VMware Go - FREE
• Simplified
installation with
HCL verification
• Configuration &
management
• Installation, HW/SW
inventory tracking

43. Get up and running in Minutes

1. Power on server , which boots
into hypervisor
2. Configure Admin Password
 3. (optional) Modify network
configuration
 4. Connect via vSphere Client
Point your browser to the configured
IP Address
Download & Install Windows-based
 vSphere Client
Start vSphere Client and log into
host

44. Manage Your ESXi Host: vSphere Client

45. Interacting with Virtual Machines
Virtual Machine Console
Or just use standard remote
access, e.g. RDP, ssh, etc.

46. Creating Virtual Machines
Use VMware Converter
Transfer existing physical
servers into virtual
machines
Import existing VMware and
3rd party virtual images
Create from Scratch
Specify CPUs (1-4),
Memory (1-256 GB),
Disks, Network interfaces
Load OS from ISO image
(over 80 supported OSes)
Import a Virtual Appliance
Hundreds to choose from on the
Virtual Appliance Marketplace
Download directly via vSphere
Client and deploy on host

47. Manage Individual VMs
Control capabilities
• Power on/off
• Suspend
 Captures state of VM to disk
 Can resume back to same state
• Snapshot
 Makes point-in-time copy of
virtual disk(s)
 Can have multiple snapshots in
a tree

48. Monitor Individual VMs

49. Easily Upgrade vSphere Hypervisor
vSphere Hypervisor vSphere – Kits or Editions
• FREE • Pools of computing resources
• Single server partitioning • Centralized management
• Production-class hypervisor • Built-in automation, availability and
• Advanced server resource manageability
management • All Kits or Editions include ESXi, starting
at $83 per CPU socket
The hypervisor is to Virtual Infrastructure what the engine is to a car, or the
BIOS to a PC – an required component, but not the whole solution.

50. VMware vSphere Deployment Architecture
• Deploy ESXi on each host
• Add vCenter Server to
Centrally manage ESXi
hosts
• Upgrade license file to
vSphere

51. VMware vSphere Storage Appliance:
Delivering shared storage capability to all SMBs
Traditional IT Environment VMware vSphere Storage Appliance
VSA runs as a virtual machine, with
your application workloads
Shared storage VSA uses server
hardware provides internal disk – no VSA clusters storage
centralized arrays shared storage across server nodes
of storage over a hardware
high-speed network required
Traditionally shared storage hardware VSA delivers high availability and
is required to use high availability and advanced vSphere features to SMBs
advanced vSphere features without shared storage hardware
53

52. Simplify Management with vCenter Operations
Overview
 Comprehensive dashboard for
infrastructure operations with
health, risk and efficiency scores
 Single tool to manage
performance, capacity and
configuration changes across
entire environment
Benefits
 End-to-end visibility into
infrastructure health
 Proactively ensure quality of
service and incident avoidance
 Optimize for efficiency and cost
54

53. In Summary
Virtualization reduces cost, improves high availability,
and simplifies operations
ESXi is a high performance, enterprise-class hypervisor
architecture
vSphere Hypervisor can be up and running with VMs in
minutes and is available for free. VMware Go can help!
vSphere Hypervisor can be upgraded to VMware
vSphere to deliver high availability and reduce OpEx
and CapEx.

54. Questions?

55. APPENDIX

56. Visibility into Immediate and Potential Future Problems
Operations Short and Long Term Capacity
• Immediate • Forward
problems Looking
• What is • Are there
happening areas that I
right now? should be
• What do I concerned
need to pay about from a
attention to? capacity
perspective?
• Have I
deployed my
VI in the
most efficient
manner?
58

57. Ducati
PROFILE
“ We chose VMware as they are the leader in the market. When
you choose VMware, you know that you have a solution which
is always going to support you.‖
- Daniel Bellini, CIO, Ducati
Industry Automotive
Objectives
Headquarters Bologna, Italy
Employees 1,100
•To meet their requirements in terms of growth and
compete/win against must larger brands, Ducati needed to
Annual Revenue €403 million
find a partner with the capabilities to support them.
VMware Solution
VMWARE PRODUCTS & SERVICES
•Cloud infrastructure has enabled Ducati to link it’s racing
and street bike businesses.
• VMware vSphere
•Ducati’s Cloud is 100% integrated on VMware technology
• VMware vCloud Director
• VMware View Business Impact
•0%-to-98% virtualized in less than 2 years, all with no down
time and supporting a 3x increase in production.
•Ducati’s IT infrastructure supports the production of 40K
bikes per year, and helps them outrace competitors
significantly larger.
59

58. Centaur Fund Services
Profile ―As a start up business, choosing the right IT infrastructure for our
business was absolutely crucial. We needed a scalable, resilient and
affordable solution... We’re 100% confident we made the right choice in
selecting VMware to provide our data center and desktop technology.‖
— Karen Malone, Managing Director
Customer Objectives
 Create a highly resilient and scalable IT infrastructure without
Industry Finance
significant initial investment
Headquarters Dublin, Ireland
 Provide a robust remote working solution to reduce downtime
Employees 100+
Solution
The Numbers
 Deployed vSphere 4 for high availability and enhanced business
• 2 data centers in the UK continuity as well as a secure environment for cost effective growth
• Manages $200 billion in assets  Used View 4 for remote working capability
• 100% of server environment virtualized
Business Impact
 Reduced downtime to zero
VMware Products & Services  Increased speed of responses to client requests
 Maximized utilization of servers to reduce capital and operating costs
• vSphere 4  Increased ability to access applications remotely
• View 4
60

59. Threadneedle
Profile ―We have made huge savings across our IT…VMware’s server and
desktop virtualization solutions have enhanced the performance and
availability of our key business applications and our business
continuity and disaster recovery plans have been transformed.‖
— Phil Whittock, Head of Infrastructure Architecture
Customer Objectives
 Maintain high availability for operational and regulatory purposes
Industry Finance  Reduce costs and streamline operations by consolidating data centers
Headquarters London, UK  Improve security and application delivery for end-users
Employees 100+
Solution
The Numbers
 Deployed VMware virtualization to consolidate data centers and
provide high availability for applications
• 5 data centers in the UK
• Manages £59 billion ($90 billion) in assets
 Used View to enhance desktop application and remote IT delivery
• Achieved 10:1 server consolidation
Business Impact
 Saved 6-figures in cost avoidance
VMware Products & Services  Virtualized over 80% of applications to improve delivery
 Reduced cost of ensuring high availability by 90%
• VMware Infrastructure 3  Reduced server provisioning by 3X
• View  Enhanced overall business agility
61

60. Start Virtualization Today
 How to get started
• vSphere Eval Download link: https://www.vmware.com/tryvmware/?p=vmware-vsphere5-
ent&lp=default
• vSphere Eval Guide: https://www.vmware.com/files/pdf/products/vsphere/VMware-vSphere-
Evaluation-Guide-1.pdf
• VMware Hardware Compatibility Guide:
http://www.vmware.com/resources/compatibility/search.php?lp=default
• vSphere Quick Start Classes: http://www.vmware.com/a/webcasts/details/260?lp=default
• vSphere Product Documentation: https://www.vmware.com/support/pubs/vsphere-esxi-vcenter-
server-pubs.html
 Additional resources
• vSphere Product Demos: https://www.vmware.com/tryvmware/?p=vmware-vsphere5-ent&lp=default
• VMware ROI/TCO Calculator: http://roitco.vmware.com/vmw/
• VMware Cost per App Calculator: http://www.vmware.com/technology/whyvmware/calculator/
• Get Started with vSphere Kits: http://www.vmware.com/products/datacenter-
virtualization/vsphere/small-business/compare-kits.html
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