Overview of Social Media, Mobile Web and Mobile Apps

1. Social Media and Mobile

2. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources

4. Why?

5. Facebook: > 500 m. users, 44% of all shared content

6. Twitter: >190 m. users (7/10), growing fastest

7. YouTube: >115 m. visits (12/10)

8. Flickr: >21 m. visits (12/10).

10. Social media: What to do Write once, publish everywhere Cross promote

11. Social media: What to do Monitor and follow up

12. Social media: What to do Leverage to the Web

13. Social media: What not to do Allow the wrong people to respond to comments/questions This exchange was cited on BusinessWeek.com,FastCompany.com and CBS’s BNET.com!

14. Social media: What not to do Fail to respond in Web time Domino’s employees posted gross video on YouTube Domino’s reaction took longer than a day Traffic grew to >700K views and attracted news coverage during the interim

15. Social media: What not to do Fail to target ads, or target based on the wrong data, use humor badly Language Interests Demographics I friended some Israelis, now I get ads in Hebrew.

16. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources

17. Mobile Web: Numbers US market > 75 m. US mobile Web users Growing > 25% per year Globally 800 m. 1.6 b. in 4 by 2014 More mobile Web than desktop in 4 years 409% year over year increase in data volume iPhone users use much more data than others Souces: Vaya Mobile, Qorvis, CommShare, Morgan Stanley Research

18. Mobile Web: Do you need a mobile site? Stefan Nagey of Qorvis.com: Exceptions: Web App like functionality: doing things, rather than browsing E-commerce High functionality Web sites Mobile content channels Sites like: Amazon, Google, Gmail, Wikipedia

19. Mobile Web: Do you need a mobile site? What’s the difference? Traditional site on iPhone Mobile site optimized per device Source: VayaMobile.com

20. Mobile Web: What’s involved Mobile device detection:http://51degrees.codeplex.com/ Mobile-specific layout Mobile site navigation: key pages Eliminate or shrink images Design for Mobile browser screen width (320x240 to 640x960 depending on device) Requires: CSS Master pages Templates

21. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources

22. Apps: Device options 3 main platforms (for now) Blackberry 37% iPhone 24% Android 19% But: Blackberry is in trouble 39% of Blackberry users want an iPhone 34% want a Droid Droid may be in trouble (Verizon iPhone)

23. Apps: What’s involved iPhone: Mac development machine SDK Cocoa/Objective C (developer.apple.com/devcenter/ios/index.action) Pointers / memory management No garbage collection MonoTouch (www.monotouch.net) C# Ports of most .NET classes Droid: Eclipse / Java (www.eclipse.org) + SDK (developer.android.com/sdk) MonoDroid (www.monodroid.net ) Blackberry: Visual Studio 2005 Plugin (us.blackberry.com/developers/browserdev/eclipseplugin.jsp )

24. Apps: Pros and Cons Pros Platform capabilities Location Bar codes Performance (versus mobile Web) Usability, familiar paradigm to device users Access anywhere (same as mobile Web) Cons Multiple devices = multiple development platforms UI code very device-centric

25. Apps: Pros and Cons Ways to mitigate the cons Leverage Web services MonoTouch, MonoDroid iPhone/MonoTouch Droid/MonoDroid

26. Agenda Social Media What media? Pros and cons What to do, what not to do Mobile Web Numbers Do you need a mobile site? What’s involved Apps Device options What’s involved Pros/Cons Resources

27. Resources Mobile emulators: http://51degrees.mobi/Support/FAQs/MobileEmulators.aspx Social media News and commentaryhttp://mashable.com/ Social media monitoringhttp://wiki.kenburbary.com/ How to post to Facebook and Twitter http://mashable.com/2009/05/25/twitter-to-facebook/