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Make Me Care:
Creating a successful narrative for
          your business

          Greg Williams
      Executive Editor, WIRED
           @GWillia66
“We now live in a world where
information is potentially unlimited.
Information is cheap, but meaning
is expensive. Where is the
meaning? Only human beings can
tell you where it is. We’re
extracting meaning from our
minds and our own lives.”

George Dyson, technology
historian
“Data is the new oil.”
 Reid Hoffman, Founder LinkedIn
What’s your story?
Storytelling = design
Where to start?
If you want your
product to be heard
by consumers, it
must be rooted in a
story that consumers
can emotionally
connect with.
HERITAGE
Customer Service
Empowerment
Own the space
Caring
Make.
Me.
Care.
Make Me Care:
Creating a successful narrative
       for your business
         Greg Williams
     Executive Editor, WIRED
          @GWillia66
          @mylondonstory

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IDCEE 2012: How to create a storyline for your business - Greg Williams (Executive Editor @ WIRED)