http://idcee.org/p/olivier-fecherolle/ Olivier Fécherolle, Chief Strategy & Development Officer at Viadeo. After 7 years of Human Resource experience in the automotive industry (Renault, Bosch), he takes part in the launch of www.keljob.com (Leading job aggregator in France) in 2000 and quickly becomes the Managing Director. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. How to become
Local from Global
IDCEE 2012
– Oct 18th, Kiev
© Viadeo 2010

2. David vs Goliath?

3. Clear Long Term View?

4. Viadeo: a PSN
• NETWORKING
• BUSINESS
• CARREER

5. In the PSN business

6. From 0 to 45 M Members

7. Get Global
Our Approach:
- Viral Growth
- Localization is not translation
- M&A or JV

8. Viral Growth

9. No more Marketing $ : Viral
Loop
Users inviting Prospective Registration
Users Contacts
Contacts Users Page
Don’t
click
New users Succeed
>1: Viral,
<1: Growing but not viral

10. Localization is not translation

11. the little differences : « Le Big
Mac »

12. Punctuality
Germany China

13. Expression
Europe China

14. Boss
Europe China

15. Non Verbal Communication

16. M&A or JV

19. It’s Just the Beginning…

20. Social has already changed
Recruiting
Personal Branding
Resume vs Rich Media Profile
Passive vs Active
Individual vs Corporate

21. Social has already changed
Companies
Where is your value ?
What is influence ?
From “Lifetime job” to multiple contracts
“Bring your own device”

22. Social will create Value for every
Professional
Mobile (not only for smartphones & tablets)
API will change the all game
Platform & Personalization
Roaming

23. No Excuses !
Forget to compete with the US and learn how to play well
together
• No Shortage of talents
• Sophisticated Venture Capital
• Low cost to launch
• Strong local networks
• Europe is a big market
• It’s a question of attitude ! Saul Klein Index Ventures

24. Thanks
Olivier Fécherolle
Chief Strategy & Development Officer
ofecherolle@viadeoteam.com
@OlivierFech
© Viadeo 2010