BrightTalk Content Marketing Summit
•Download as PPT, PDF•
2 likes•524 views
How do you track the ROI of content assets you deploy on your website? How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment? Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
![Content Marketing ROI Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/brighttalkidealaunchfinal-100120121402-phpapp02/85/brighttalk-content-marketing-summit-1-320.jpg)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to BrightTalk Content Marketing Summit
Similar to BrightTalk Content Marketing Summit (20)
More from WriterAccess
More from WriterAccess (20)
BrightTalk Content Marketing Summit
- 2. How to track and measure content marketing ROI The content marketing revolution and revelation. The content marketing plan, SEO plan and content plan. Measuring the ROI of content marketing.
- 3. The Content Marketing Revolution and Revelation
- 12. The Content Plan and SEO Plan
- 15. Competitive intelligence helps pinpoint strength, weakness and opportunity. Content Asset YourSite.com Competitor.com Traffic A C PPC Spend B A Content Portfolio B B Content Authority C B Publishing Frequency D C Social Reach F D Social Conversations F F Testimonials A F Partnerships B A Internal Links C B Inbound Links C C SEO Strength A C SEO Performance B A Testing Methodology A B
- 16. Find the opportunity to capture organic mind share and market share.
- 18. Use technology to find the hot topics and keywords for SEO.
- 25. Make scoring content for SEO strength easy for all your writers.
- 27. Time stamp publishing dates of content for impact and ROI tracking.
- 28. Return on Investment Tracking and Measurement
- 29. You can measure ROI in a variety of ways.
- 30. Tracking deployment dates of content assets is key for measuring ROI.
- 31. Track improved monthly listing positions for content optimization ROI.
- 32. Track increased traffic for search performance ROI.
- 33. Track repeat visitation for content engagement ROI.
- 34. Track increased time-on-site for content stickiness ROI.
- 35. Track improved conversion rates for content testing ROI.
- 36. Track increased leads from content interaction ROI.
- 37. Track increased sales from those leads for actual ROI.
- 38. Track decreased user acquisition cost for actual ROI.
- 39. What competitive intelligence does SpyFu offer? Bonus 101 Content Marketing Tips Book
- 40. ideaLaunch.com/content-marketing-resources Download a PDF version of the 101 Content Marketing Tips book for free!
Editor's Notes
- Steve, make this big, the size of the black thing.
- Steve, make this big, the size of the black thing.
- Steve, make this big, the size of the black thing.
- Steve, make this big, the size of the black thing.
- Steve, I think this wants to be a mobile App that drives sales, like that shake and find a restraunt App from iPhone that helps people find restraunts by food type.
- Steve, make this big, the size of the black thing.
- Steve: Put these two questions in bubbles, and the Krauss Logo of the people stacked in a pyramid.
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- Tip: Learning where your organic marketshare vs the competition helps you calculate opportunity cost.
- Wayne…Insert an Excel spreadsheet that shows one of our SEO plans for reference.
- Show Trend Reports
- Show WordVision Screen.
- OK
- OK
- Wayne…Insert an Excel spreadsheet that shows one of our SEO plans for reference.
- Wayne, maybe use one of these tools above and search for ideaLaunch and Junta 42 and then show two screens. Or just set up TweetDeck to monitor ideaLaunch and Junta42.
- OK
- Steve, show a picture of me in the hat. Show a press release of my speaking engagement at Search Engine Strategies in Chicago.
- OK
- Wayne-- Circle the Content Asset in the chart above for clarity,
- Wayne-- replace with the chart with content assets on the bottom.
- Drop in the SpyFu Logo over ideaLaunch.
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- Change Listing Positions to Inbound Links. And do a screen grab of the Yahoo Search Tool that shows inbound links for ideaLaunch and Junta42 or Walmart and Target.
- Steve, We need to show the ideaLaunch WordVision Welcome Screen, then we need to show the ideaLaunch Trend Report sorted by Recent Trend, then we need to show another shot that would occur when we click on the yellow button on this page. So three screen grabs here. Wayne can help. Send him this description.
- Change Listing Positions to Inbound Links. And do a screen grab of the Yahoo Search Tool that shows inbound links for ideaLaunch and Junta42 or Walmart and Target.