Keyword Research is the heart of all PPC and organic content marketing strategy and the lifeline for success in the search engines. But determining whether you are maximizing the ROI of your keyword research, both organically and for PPC, can been difficult.
Tune into this month's webinar for a review of some advanced technology and fresh methodology that shortens the roadmap to keyword success. WordStream founder and CTO Larry Kim, along with their VP of Product, Will Eisner and ideaLaunch founder Byron White team up to show you shortcuts to win the war of words on the web.
They'll dig deep into the art and science of keyword silo development along with the best tools to use that help SEO and PPC Specialists, writers, copywriters and marketing professionals to get on the same page.
In this webinar, you'll learn:
Keyword Research Methodology to increase your reach and decrease PPC spend
New Tools and Technologies that track the ROI and impact of your content and PPC
Keyword Silo How-To and Why-To
Performance Measurement Tips
React Native vs Ionic - The Best Mobile App Framework
Advanced Keyword Research Technology and Methodology - June 2011
1. Advanced Keyword Research Methodology and Technology
Byron White Larry Kim Will Eisner
Chief Idea Officer Chief Technology Officer VP of Product
ideaLaunch WordStream WordStream
2. Content Advanced Keyword
Marketing Keyword Research
Revolution Methodology Technology
4. It’s the art of listening to your customers’ wants and needs
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
5. And the science of delivering it to them in a compelling way
Articles
Blogs
Books
eBooks
RSS Feeds
Printed Books
Newsletters
Video
Web
Widgets
6. It’s catching readers orbiting at high speeds
Applet
Desktop
Events
Information Portals
Mobile
Podcasts
RSS Feeds
Social Networks
News
7. With information they want and need
Engagement
Webinars
Workbooks
Podcasts
How Tos
Don’t Do’s
Tips and Advice
8. It’s testing campaigns to learn what works best
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo-Target Testing
Usability Testing
Content Testing
9. And finding the most efficient path to engagement and sales
The Trust Pipeline
Offer Content
Score Engagement
Identify Consideration
Confirm Intent
Induce Trial
Motivate Purchase
Gather Feedback
10. It’s engaging customers offsite with content they need
Content Distribution
Article Portals
Directories
Press Releases
Recruitment Ads
Social Media
Education Portals
Publications
Trade Shows
11. And scoring content engagement to find out who’s hot
Salesforce Scoring
Free Trials
Content Downloads
Proposal Downloads
Newsletter Signups
Widget Interaction
Customer Logon
14. Keyword research fits with the SEO Plan and Content Plans
What’s the SEO Plan?
Keyword Research
Keyword Filtering
Keyword Silos
Keyword Silo Analysis
Keyword Performance
29. Track keyword performance by listing position trends
Keyword Silos
150 keywords
Priority
Golden
1/3 Top 1 to 10
1/3 Top 11 to 50
1/3 Top >50
Keyword silos
Primary Keywords
Secondary keywords
35. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com “The only marketing
left is content
marketing.”
Seth Godin
Free Book Download: ideaLaunch.com
Free WordVision 90 Day Trial: WordVision.com