Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
29. OSU FLASHMOB RESULTS
• 1.5 Million views on YouTube in 2 months
• Ability to jump into conversations about the OSU brand
• Ability to further predict based on those conversations
48. WHAT CAN YOU DO?
• Know you have no control
• Focus on engagement & profiling to affect social search
• Perform personal searches
• Optimize strategies
55. ON-SITE ANALYTICS
• Determine which networks lead to conversions
• Track pathing for profiles
• Learn where users drop-off
• Pinpoint seasonality, trends, & crisis activity
56. NETWORK ANALYTICS
• Monitor activity in key social networks
• Create benchmarks for historical comparison
• Don’t stick to user activity - track yours
58. IMPORTANT TO NOTE
• Intelligence takes time to build
• It’s ok to ask for help
• Some functions may not apply
• Don’t forget the people
59. I’m a social marketing strategist.
It’s not rocket science...but it
gets more and more like brain
surgery everyday. IDEA is the
hospital where I practice.
CHRIS PITRE
chris.pitre@idea.com