A presentation Dan Matutina presented for the event Creativity & Global Crisis at the Farm Gallery in Tomas Morato, QC (Philippines).

1. DESIGN FOR
SOCIAL IMPACT
MAY 8, 2009

4. DESIGN
INTENTION IS STARTING POINT, PATH AND DESTINATION AT THE SAME TIME.

5. SOCIAL
SOCIAL IS ABOUT HUMAN, THE FOUNTAIN OF INTE
NTI
ON
.
PE
O P LE
WORKIN
G
I ND
IV
ID
U
A LL
Y WI
TH SIMILARLY
GOOD I
NTE
NT
I ON
S
,W
ILL INEVITAB
Y
BR
L
IDG
E MANY
DIVIDES ALONG THE WAY AND EVENTUALLY SOLVE COMPLEX PROBLEMS.

6. H
B
A
DESIGN FOR
SOCIAL IMPACT
D
C
E
F
F
F F
F

7. IT IS ABOUT THE
IMPACT OF
PRODUCTS OR
ON EVERY DESIGN
SERVICES ON
PROJECT THE TRIPLE
INDIVIDUALS AND
BOTTOM LINE IS
GROUPS OF
CONSIDERED AND
PEOPLE
TAKEN INTO
ACCOUNT SOCIAL
ENVIRONMENTAL
ECONOMIC

8. DESIGN MATTERS,

9. “AS DESIGNERS THERE’S A
GREAT OPPORTUNITY FOR US
TO SHAPE THE SOCIETY”

10. EVERYDAY PEOPLE
INTERACT WITH
DESIGN

11. IT’S HAPPENING
EVERYWHERE

12. URBAN FOREST PROJECT

17. GUERILLA GARDENING

19. WATER BASED GLASSES

21. DESIGN A LIVEABLE STREET

25. BLACKBOOK ACTIVISTS

27. LIGHTEN UP

28. ARMCHAIR ACTIVIST DEMOS

29. LOVELY AS A TREE

31. EITHER OAR (CLIMATE CHANGE)

35. IF YOU NOTICED...

36. GENERALLY PEOPLE
PEOPLE ARE STILL
ARE WELL OFF.
THINKING OF WAYS
THAT’S WHY THEY
TO SUSTAIN
HAVE SPACE IN
THEMSELVES.
THEIR MINDS TO DO
THAT’S WHY DOING
“GOOD” DESIGN
“GOOD” TAKES A
BACKSEAT.

37. MASLOW’S HIERARCHY OF NEEDS
MORALITY,
CREATIVITY,
PROBLEM
SOLVING,
ACCEPTANCE OF
FACTS
SELF-ESTEEM, CONFIDENCE,
ACHIEVEMENT, RESPECT FOR
OTHERS
FRIENDSHIP, FAMILY, SEXUAL
INTIMACY
SECURITY OF BODY, OF EMPLOYMENT, OF
RESOURCES, OF MORALITY OF THE FAMILY, OF
HEALTH, OR PROPERTY
BREATHING, FOOD, WATER, SEX, SLEEP

38. BUT OF COURSE YOU
CAN ALWAYS DO
SOMETHING ABOUT
IT.

39. THAT’S WHY

42. CORPORATE FOUNDATIONS
SOCIAL ENTERPRISE
SMALL
BIG NONPROFITS
NONPROFITS
IDEALS PROJECTS
COMMUNICATIONS GRANTS

43. DESIGN
GRANTS
SUBSIDIES
CLIENT SERVICE

44. WHAT WE’VE DONE
SO FAR

45. YOUTH SOCIAL
ENTERPRISE
INITIATIVE

61. ONE TAMA

62. CLIENT: DUYAN NG GITING
AS A GROUP OF COMMITTED FILIPINOS, DUYAN NG GITING
WORKS FOR A BETTER PHILIPPINES THROUGH AN INSPIRED
AND IMPASSIONED FILIPINO YOUTH, INDIVIDUALLY INFORMED
AND CONSCIENTIOUSLY MOTIVATED INTO COLLECTIVE
ACTION.
DUYAN NG GITING, AN ORGANIZATION COMPOSED OF YOUNG
PEOPLE INSPIRED BY THE WORDS OF NATIONAL HERO JOSE
RIZAL: “ANG KABATAAN AY PAG-ASA NG BAYAN,” AIMS TO
EMPOWER THE YOUTH TOWARD PROACTIVE INVOLVEMENT IN
SOCIETY BY FORMING VALUES THROUGH SERVICE, AND
PROVIDING A VENUE FOR SPARKING AND SUSTAINING A
SENSE OF IDEALISM AND INTEGRITY.

63. CHALLENGE
COMMUNICATE THE IDEA OF
HEROISM. WITHOUT BEING TOO
CHEESY...
ENCOURAGE PEOPLE TO DO
ATLEAST ONE RIGHT THING A DAY
WITH A GROUP OF PEOPLE TO
CREATE COLLECTIVE POTIVE
IMPACT.

64. THE IDEA
ACTION SPEAK LOUDEST WHEN SHARED.

66. ACTION

70. THE IMPACT
THE TEAM WAS ABLE TO GIVE A FRESHER AND MORE
YOUTHFUL LOOK FOR HEROISM THROUGH A BRANDING
SOLUTION—THAT IS, ONE TAMA. IT MADE “BEING A HERO” AN
EASY AND SIMPLE TASK THAT EVERY FILIPINO CAN DO.
THE INTERACTIVE CAMPAIGN (I.E. WEBSITE) HELPED DUYAN
NG GITING IN LAUNCHING THE ONE TAMA CAMPAIGN, AND IN
PROMOTING ACTIONS THAT EACH FILIPINO CAN DO
EVERYDAY. THE SIMPLE YET APPEALING INTERFACE
ENCOURAGES PEOPLE TO REGISTER IN THE SITE, AND
EVENTUALLY SHARE, COMPLETE AND DO THE ACTIONS.

71. IT WAS FEATURED IN THE PHILIPPINE STAR, MANILA
BULLETIN, ABS-CBN, A NUMBER OF BLOGS.
INVITED TO PRESENT AT THE STARBUCKS DIALOGUES & WHY
NOT FORUM.
2,000++ MEMBER OF THE FACEBOOK GROUP.

72. ONELINE

73. CHALLENGE
CONNECT NONPROFITS AND DEV ORGS
WITH THE CREATIVE COMMUNITY.

74. THE IDEA
ALLOW CREATIVES TO DONATE IN-KIND. WHICH
MEANS CREATIVES (DESIGNERS, TYPOGRAPHERS,
PHOTOGRAPHERS, ILLUSTRATORS,
VIDEOGRAPHERS, WRITERS) CAN DONATE/SHARE
IDEAS, RAW FILES, HIRES FILES, TEMPLATES WITH
NONPROFITS

75. THE IDEA

77. 40 4
OOOOOPSSSSS

88. PRELOVED

89. Preloved

90. SCRAP PAPERS HAVE
STORIES TO TELL...

91. SES
BUSINES
-
C
ARCHITE
TURAL SCHOOLS
FIRMS
AD S
AGENCIE
DESIGN
STUDIOS
CO -BRANDED
PRELOVED
AND DONOR
JOURNAL

92. AN IDEAL IS ONE
THING. LIVING UP TO
IT IS ANOTHER...
PEACE PAGE 27

93. THANK YOU!

94. SOURCES
SOCIAL DESIGN BLOG
GOOD MAGAZINE
AIGA
FLICKR
CHANGE.ORG
BIOMAN
WIKIPEDIA
GROUNDSWELL COLLECTIVE
KATE ANDREWS
IDEO