4. Quick Background
Parent company: Campaigns & Grey, a
20-year old full service ad agency
Since the beginning, active in
advocacy: family planning, AIDS,
teens, governance
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5. Quick Background
Parent company: Campaigns & Grey, a
20-year old full service ad agency
Since the beginning, active in
advocacy: family planning, AIDS,
teens, governance
In 1994, Campaigns Advocacy & PR
was set up
2
6. Quick Background
Parent company: Campaigns & Grey, a
20-year old full service ad agency
Since the beginning, active in
advocacy: family planning, AIDS,
teens, governance
In 1994, Campaigns Advocacy & PR
was set up
In 2005, we split up the two functions
2
25. Lesson 1: Begging is hard. And you
can’t do it too often.
Lesson 2: It helps to have a cause
many people believe in.
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26. Lesson 1: Begging is hard. And you
can’t do it too often.
Lesson 2: It helps to have a cause
many people believe in.
Lesson 3: It helps to have good
material that people want to get
involved in. (Creative satisfaction)
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29. Lesson 4: It helps when the client has
media/publicity partners, or willing to
go find one:
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30. Lesson 4: It helps when the client has
media/publicity partners, or willing to
go find one:
★ Cancer Warriors Foundation
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31. Lesson 4: It helps when the client has
media/publicity partners, or willing to
go find one:
★ Cancer Warriors Foundation
★ Greenpeace, Philippine Business for
Education
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37. Lesson 6: You win some, you lose
some.
Advocacy is not an exact science. And
you can’t control all the variables,
unlike the 4P’s of marketing.
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38. Lesson 6: You win some, you lose
some.
Advocacy is not an exact science. And
you can’t control all the variables,
unlike the 4P’s of marketing.
“May nagawa ba tayo?”
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