This is a part of the Social Media Training in Singapore. Presented by : Andrew Chow (andrew@ideamart.com.sg)

2. Indiscriminate Tagging
• Nothing is more
irritating than
finding ourselves
being tagged to
something that
doesn’t concern us!
1

3. Excessive Routine
Group Broadcast
• It will be a disaster
for your brand if
you use Facebook
like just another
broadcasting
channel
2

4. Posting your Product onto
Competitor’s Group or Fan Page
• If the owner of the
page or group
reports to
Facebook, you
can be warned, or
eventually banned!
3

5. Create a Fan Page with
No Fans and No Update
• What’s the use of creating
a Page where the Fans
have nothing to cheer
about the page?
Remember the content is
imperative for good
conversation to happen
4

6. Create a Personal Profile of your
Company & Adding others as Friends
• Facebook is for anyone
who has a real “face”. If
you are a person
managing your brand,
create a profile.
Consequently create a
Fan page for your
company
5

7. Forbidding Your Fans to Share
(Feedback) Anything on Page
• The main activity on
social media is
conversation. Who wants
to be your fans when
only you can talk and
they can’t? Your page
will become just like any
other mass media.
6

8. Fan Page with No Twitter,
Youtube or Slideshare tabs
• Fan Page is your brand’s
homepage on Facebook.
Leveraging its huge base
to bring traffic to other
platform where your
brand has a presence is
important
7

9. Over Crowding Your Pictures
with Only Your URL
www.pholan.com www.pholan.com www.pholan.com
www.pholan.com www.pholan.com www.pholan.com
8
www.pholan.com www.pholan.com www.pholan.com

10. Deleting (Censoring)
Negative Comments
• Do not ever think people won’t
notice it! It will be
embarrassing if fans post the
comments a 2nd time. Use
every opportunity in finding a
bridge from handling negative
comments to communicate
your brand further
9

11. Spamming by Sending
Group Private Messaging
• Though this may be
done on a personal
level, it may result in
bad personal
branding and affect
the image of your
brand which you
broadcasted
10

12. Failure to Include Facebook
Forecast/Growth Metrics
• Forecasting and
Charting growth in
areas like Fan base,
postings, content
upload are key
measurement of
Social Media
Branding. No
measurement means
no ROI!
11

13. Failure to Plan for Posting
Schedule on Your Page
• Forecasting and
Charting of Growth in
membership, postings
or content upload are
key measurement of
Social Media Branding.
No measurement
means no ROI
12

14. Only 1 Administrator
• Designating only one person to
manage a page may not be
able to cope with the job scope
of monitoring feedback,
updating, event management,
etc. Having more administrators
will add more variety in the form
of human voices within the
page. Moreover, your page will
risk being dormant if the
administrator’s profile is
disabled for some reasons.
13

15. Bad Grammar
in Posts or Replies
• Having social conversation
doesn’t necessarily means
bad grammar is cool.
Anyone who maintains a
page represent the brand.
No company wish to
associate bad English as
an attribute of their brand.
14

16. Lack of Monitoring through Google
Analytics for Facebook link
• The success rate of
converting of prospects to
customers from Facebook
depends on analysis of web
users’ behaviour on your
web. Monitoring all new
users from Facebook link
contribute to the overall ROI
of a Social Media marketing
approach.
15

17. No Integration
With Other Web Strategies
• Having a Facebook’s page
is just another channel of
marketing and branding. All
other web strategies must
be aligned, implemented
and integrated with Social
Media channel eg.
Customer Relationship
Management system, etc
16

18. Failure to use Targeting option in
FACEBOOK Advertising
• Though Facebook is almost
reaching 500 million users,
its unique advertising
preposition lies in the
Targeting Option where
you can select your target
audience anything from
gender to location to
interest to even educational
level.
17

19. Under Bidding in
Facebook Advertisement
• Plan for a monthly budget,
decide how many clicks you
wish to get from Facebook
users, the higher the bidding
for Pay-per-Click (PPC), the
more occurrence your ad will
appear. Bidding the minimal
will never be effective for
obvious reason
18

20. No Facebook Application to
Engage Your Fans
• Facebook is a application on
social media which gives
opportunity to more than
50,000 other applications.
Design and Develop an
application on Facebook
through API to build your
brand. Be creative in forming
new ways for fans and
prospects to interact.
19

21. No Facebook Connect
From your Website
• Your main corporate site will
not be deemed as ready for
social media if you do not
have Facebook Connect.
• It allows users to join your site
as members by allowing their
profiles to be connected.
• Open ID serves a similar
purpose although not as
effective in lead generation.
20

22. Recap…
1. Indiscriminate tagging
2. Excessive Routine Group broadcast
3. Posting your product onto your competitor’s group or fan page
4. Create a fan page with no fans and no update
5. Create a personal profile of your brand and adding others as friends
6. Forbidding Your Fans to Share (Feedback) Anything on Page
7. Fan page without twitter, youtube and slideshare tabs
8. Over crowding your pictures with only your URL
9. Deleting or censoring negative comments
10. Spamming by group private messaging
11. Failure to Include Facebook Forecast/Growth Metrics
12. Failure to Plan for Posting Schedule on Your Page
13. Only 1 administrator
14. Bad grammar in post or replies
15. Lack of Monitoring through Google Analytics for Facebook link
16. No integration to other web strategies
17. Failure to use Targeting option in FACEBOOK Advertising
18. Under bidding in FACEBOOK Advertisement
19. No Facebook Application to
Engage Your Fans
20. No Facebook Connect from your website

23. Presented by: Andrew Chow
Social Networking
Facebook - http://www.facebook.com/profile.php?id=1081391088&ref=name
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Bookmarking
Delicious - http://delicious.com/Ideasandrew
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
andrew@ideamart.com.sg