1. Part of your news release is printed, but your main point is not included. Creating The Media BUZZ Siblings & Buddies Connection (SBC) – A network of social match makers by ARDOR ARDOR is pleased to launch the Siblings & Buddies Connection (SBC); a network of friends who have unmarried buddies or siblings. The objective is to get them hitched without the stigma of being matched made. The role of the dating agency is merely to arrange & facilitate a small group dinner for min of 6 singles (3 couples) to a maximum of 12. Further matching of potential dates can be arranged by Ardor should the singles feel they wish to continue meeting new people over 3-hour of quality time with 6 others. The first-ever speed networking of SBC will be held on 7 March at Geek Terminal (Sat, 2-5pm) where 36 participants will gather to exchange information about each other’s siblings and buddies. All registration must be accompanied by basic profile and information of their siblings/buddies. The networking will be conducted in a typical speed dating fashion with people representing the guys move over to the next person once every 3 minutes. At the end of the session, they can submit their selection to Ardor and we will do the necessary arrangement of group date in Table For Six format. "Almost everyone has a good friend or a sibling who may be still single and hope to introduce them someone whom they can get hitched. By forming SBC, we have created the first-ever social match maker network; facilitated by a dating agency. Singles may feel repulsive having their parents match make them, however, they are not likely to reject the good intention of their friends who just want to set them up on a group blind date" said Miss Jasmine Cheong, Co-Founder of ARDOR.

2. Know How toP.I.T.C.H

3. APicture tells a 1000 words A Great Picture tells the Whole Story

4. InformExclusively(No one else gets this story) The New Paper 19 Feb 2008

5. Tell the Story from the Inside URBAN – 14 Feb 08

6. Creative/Controversial Approach

7. Homework (Research/Survey/Trend/Findings)

8. Points to ponder Pitching is based on your friendshipwith the Media & Press Media/Press want contents, not marketing. Poor Pitching leads to Poor Branding

9. Result of bad branding?

11. Andrew Chow Founder, Ideamart (S) Pte Ltd Spirit of Enterprise Award 2008 andrew@ideamart.com.sg