3. Why do I need Persona Management
• Web 2.0 age requires Business 2.0
• Business 2.0 requires You 3.0
• Everything is faster, cheaper & better.
• Everyone is smarter, well-connected & more
resourceful
• It is not only who you know, but who knows
you.
• You need to be Different!
5. It’s not about Achieving Excellence.
It’s about Communicating Excellence
6. Persona Communication
Experience
What others perceive Living What you have
Learning
Leveraging
Persona Management Personal
(Positioning) Branding Persona Audit
Development Capabilities
Explore Attitude
Expand Skills
Express Knowledge
What you lack
7. Persona Journey
Person
Prize Portal
Public Partners
Services Persona
Public
Publicity
Speaking
Publication
13. www.romancingspore.com
Founded : 2007 Jan
Category : Social
Objective : Friendship
Profiles : 6700
Events : 400
Personal Messages : 500,000
14. Founded : 2009 Jan
www.tableforsix.sg Category : Personalized Dating
Objective : For likeminded singles who
Looks forward to a life long relationship
Profiles : 1180
Table For Six : Over 120
15. www.superideamart.com
Founded : 2009 Aug
Category : Business
Objective : Exchange Ideas & Alliance
Profiles : 225
Friendships : 2,200
16. Web 2.0
More accessible
More user friendly
More viral
More relevant
24. Quotations
“I do not think anyone is too old
to look for love. As long as you
believe there is someone out
there for you, you should never
stop looking. That special
someone is also looking for you”
42. Over 7,050 pictures
- 41,000 views
- 1,500 friends
- 16 collections
- 170 albums (sets)
43. Power, Reach & Influence
Mass Media ………………. New Media
Mass Media
New Media
Mass Media New Media
44. Mass Media vs New Media ?
• Power : Pitching vs Engaging
• Power : Spinning vs Conversation
• Power : Report vs Sharing
• Influence : Press Conference vs Social Networking
• Influence : Authority vs Authencity
• Reach : News vs Content
• Reach : Circulation vs Communities
45. Mass Media or New Media ?
• Are your reports/feature on Mass Media
becoming Contents for Social Media?
• Are you sound bites/comments from Mass
Media sparks off conversation in Social
Media?
• Journalists are looking for scoop on social
media, are they part of your community?
46. Hybrid Strategy =
Mass Media + New Media
• Pitch and Publish
• Market and Monitor
• Launch and Listen
• Sell and Share
• Communicate and Collaborate