2. The ROMI Approach Phase 1 – Online & Social Media 1A - Wine Lovers Portal 1B - Social Media Strategy Phase 2 - Mass Media Pitching 2A - Wine Appreciation Competition 2B - Wine & Your Personality Phase 3 – Marketing Mix 3A - Thematic Event 3B - Retail Promotion 3C – Venue Usage
3. Objectives of ROMI Approach Build Customer base (retail) Direct Marketing Referral Program Reseller network
4. Objectives of ROMI Approach Branding Organisation – A Wine Portal; not a Wine Company Design – Creative, Not Conventional Communication – Publicity, Not advertising
23. Phase 2 - Mass Media Pitching Wine Competition Amateur Professional Types of wine Year of harvest Media Target New Paper My Paper TODAY Razor TV Radio 938 Live Wine & Dine Magazines Party Portal – whoisgoing, mumtazz,
24. Phase 2 - Mass Media Pitching Wine & Personality Type
25. Phase 2 - Mass Media Pitching The Unique Wine Club Exclusive Wide Wine Selection
26. Phase 3a – Thematic Events Speed Wine Networking Equal number, preferably 20 2 groups : 1 stationery, 1 moving Each spend 8 min of exchange
27. Phase 3a – Thematic Events Pitch & Wine Preferably 10 Each spend 10 min of pitching Investor Partners Distributors A separate target group is invited Evaluation Matching
28. Phase 3a – Thematic Events PechaKecha (chit-chat in Japanese) - Lifestyle Ideally 20 Each spend 6min 40 sec 20 slides per presentation 20 sec per slide Any topic/story OR Wine Group Voting of Best Story Winner gets a bottle!
29. Phase 3a – Thematic Events Six in a City / Glasses for Six (social) Compulsory 3 couples (single & available) Matched according to age range wine preference