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New Facebook Brand Pages Best Practices



Introduction




                                                                      What is a Facebook Timeline?

                                                                      Timeline is for your personal

                                                                      Facebook Pages are for
                                                                      your business.


Using Facebook with HootSuite - Timeline
Best Practices




enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise                                   1
New Facebook Brand Pages Best Practices




Best Practice #1 : Customizing Your Cover Photo

                                                                      -




   Engagement




enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise       2
New Facebook Brand Pages Best Practices




   User Generated -




   Static or Changing




Best Practice #2 Managing your Pinned Posts




enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise   3
New Facebook Brand Pages Best Practices




                                Step 1:




Best Practice #3 Highlighting a Post




Step 1:




enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise   4
New Facebook Brand Pages Best Practices




Best Practice #4 Creating and Managing Milestones




enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise   5
New Facebook Brand Pages Best Practices




Step 1:

Step 2:

Step 3:




Facebook Insights - Analyze Facebook Engagement




enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise   6
New Facebook Brand Pages Best Practices




                                                                      Stay tuned for
                                                                      future Facebook
                                                                      releases in the
                                                                      HootSuite Dash!




Getting Started




                                          .



enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise                     7

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New

  • 1. New Facebook Brand Pages Best Practices Introduction What is a Facebook Timeline? Timeline is for your personal Facebook Pages are for your business. Using Facebook with HootSuite - Timeline Best Practices enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise 1
  • 2. New Facebook Brand Pages Best Practices Best Practice #1 : Customizing Your Cover Photo - Engagement enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise 2
  • 3. New Facebook Brand Pages Best Practices User Generated - Static or Changing Best Practice #2 Managing your Pinned Posts enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise 3
  • 4. New Facebook Brand Pages Best Practices Step 1: Best Practice #3 Highlighting a Post Step 1: enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise 4
  • 5. New Facebook Brand Pages Best Practices Best Practice #4 Creating and Managing Milestones enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise 5
  • 6. New Facebook Brand Pages Best Practices Step 1: Step 2: Step 3: Facebook Insights - Analyze Facebook Engagement enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise 6
  • 7. New Facebook Brand Pages Best Practices Stay tuned for future Facebook releases in the HootSuite Dash! Getting Started . enterprise@hootsuite.com | @hootbusiness | hootsuite.com/enterprise 7