Social networks like Facebook and Twitter create powerful opportunities for brands to engage with consumers. But to harness the full value, you need a robust platform that lets you create, manage, and optimize your social media presence.

1. OPTIMIZING SOCIAL ENGAGEMENT
ACROSS THE ENTERPRISE

2. WILDFIRE HELPS BRANDS DRIVE BUSINESS RESULTS
Social networks like Facebook and Twitter create powerful opportunities for brands
to engage with consumers. But to harness the full value, you need a robust platform
that lets you create, manage, and optimize your social media presence. That’s what
1.
brands are building brand awareness and creating buzz with unprecedented speed
and impact.
2. Capture leads and consumer data. For many brands, lead generation is the #1
3.
social media as an always-on communication channel, allowing them to engage
with consumers and show their personality in an authentic way.
4.
into their entire marketing strategy, brands turbocharge their marketing across all
channels, including print, broadcast, digital, and in-store.
5.
incremental sales. Common tactics include the use of coupons, discounts, and other

3. MULTIPLE SOCIAL NETWORK SUPPORT
LINKEDIN
having a Facebook account, they are likely to be active on other
social networks. On Twitter, they follow celebrities, causes, through targeted ads, promotions, and branded content.
and other interests. On LinkedIn, they maintain professional
contacts. On Pinterest, they pin items about products they YOUTUBE
like or intend to buy. On Google+, they engage with circles
world’s 2nd-largest social network with over 800 million users.
presence and engage with consumers across all these channels
GOOGLE+
Reach consumers through Google+, including its unique
FACEBOOK “hangouts” that bring users together in live video chats. With
Create and maintain multiple Facebook pages; design and
publish all types of rich content; schedule, post, and manage designed to engage Google+ users and drive viral activity.
messages; run and optimize ads; and launch and manage any
PINTEREST
kind of promotion (contests, coupons, sweepstakes, giveaways,
quizzes, surveys, and much more).
your Pinterest assets by automatically re-publishing your pin
TWITTER boards on your Facebook pages, allowing you to drive more
audience through engaging tweets, targeted ads, high-impact
promotions, and rich media content. Create, schedule, publish,
and manage Twitter content from a single platform.
Wildfire Suite 2.0 enables brands
to manage their social media
presence across multiple social
networks through a single,
integrated enterprise platform.
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4. BROCHURE | Personalizing Interactions Between Brands And Consumers
DATA-DRIVEN SOCIAL MARKETING
the power of data-driven social marketing and master the complete social
DEVELOP YOUR STRATEGY PUBLISH DATA-DRIVEN CONTENT
Successful social media marketing begins with a well-
tools enabling you to develop and publish all kinds of
impact messages, pages, ads, and promotions that are
technology platform necessary to support and enable
your strategy. But we recognize that technology alone is can publish that content across multiple social networks,
including Facebook, Twitter, and other social channels,
application of best practices and a robust methodology and to your website and microsites. And you can
for achieving consistent and ongoing results.
dashboards and reports to inform your content
development and publish data-driven content – track
Strategists work in tight coordination with your social what content is working best, and continuously optimize
your approach.
technology is aligned with your strategy and business
strategies and tactics designed and optimized allows you to create, publish, and manage beautiful
content without any technical skills required. With
knowledge of what works best in social media. Our
campaign, and they maintain ongoing and regular content once and simultaneously publish it to multiple
communication and support throughout your use of
means your content will automatically look great on all
devices – smartphones, tablets, and desktops – without
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5. Comprehensive, detailed analytics
enable brands to continuously
refine and improve their social
media content to drive ongoing
engagement and business results.
MEASURE AND REFINE MANAGE AND CONTROL
The ability to manage and control your social media
social media marketing are those that set precisely presence and activities is critical to ensuring consistent
constant concern for companies is the potential risk to
results. Through comprehensive, real-time analytics, the brand and to the company’s reputation from social
media activity. Companies need to guard against
your social media marketing activities, so you can unauthorized or inappropriate use of social channels.
content are producing the most engagement, which social marketing activities and delegate publishing and
promotions and campaigns are driving the most content management rights, while minimizing risk to
participation, which ads are yielding the best results. your brand and reputation.
Key management and control capabilities that are built
analytics provide detailed visibility into every aspect of
your social media marketing. View metrics and results
Role-based Permissions:
at an aggregate level across all your activities and
modify roles, customize permissions attached to
properties, or at a highly granular level providing
roles, and assign users to roles.
campaigns and properties, and you can also compare
your performance against industry benchmarks. Ready- Audit Trail: Allows brands to audit their usage of the
made reports allow you to easily communicate your
social media performance and results to team and date/time stamp.
members and management.
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6. BROCHURE | Personalizing Interactions Between Brands And Consumers
WILDFIRE SOCIAL MARKETING SUITE 2.0
COMPLETE INTEGRATED SOLUTION And for completely customized content, code your own
reusable templates. Pages also includes native support
set of tools that enable companies of all sizes and kind for mobile devices. Create your content once and it runs
to create and manage their social media presence optimally on any device – desktop, tablet, or smartphone.
across multiple properties and networks.
Promotions
Promotions is the industry-leading solution to create,
run, and manage high-impact social promotions that
drive business results. Build and launch a promotion in
a matter of minutes, with no technical skills whatsoever.
Choose from the industry’s widest selection of formats,
including sweepstakes, coupons, giveaways, and more.
customize your content look and feel. And it gives you
powerful results data, including referral sources, third
party tracking, advanced demographics, Likes and
followers gained.
Ads
Ads enables you to plan, purchase, manage, and optimize
social advertising across multiple networks including
Wildfire Social Marketing Suite 2.0 provides a complete set of integrated
tools that enable brands of all sizes to create, manage, and optimize Facebook, Twitter, and LinkedIn. The Ads tool integrates
their global social media marketing across leading social networks.
with unique technology from Adaptly, the leading provider
Messages
Messages is a comprehensive solution that enables you such as Kraft and Pepsi. It automatically optimizes your
to create, schedule, publish, and manage messages
only clicks, but downstream engagement such as Likes
application. View incoming and published messages in
promotions while reducing advertising cost and increasing
click-through and engagement.
Schedule messages to post at pre-determined times, and
Analytics
target your messages using various parameters.
Analytics provides comprehensive tools for tracking and
Messages can contain multimedia content, including
photos, videos, and links.
to continuously improve your strategy and drive better
Pages results. Pre-built reports and dashboards provide
messages, and promotions. View summary rollups or
your pages up and running quickly. For more customized across numerous variables. View and compare your
content, modify any pre-built template at the code level. performance against industry benchmarks.
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7. GLOBAL LEADER IN SOCIAL MEDIA MARKETING
LEADING PROVIDER OF SOCIAL MARKETING
SOFTWARE
than the average brand on Facebook. On average,
software, with over 16,000 paying customers worldwide,
including 30 of the world’s 50 most valuable brands. Large their fan base while beating their cost per fan goals by
brands and agencies such as Virgin, Amazon, Unilever,
and Ogilvy as well as thousands of small to medium
and became the number one mascara in England
GLOBAL PRESENCE
sales transactions during the promotion period involved
promotion entrants
(London, Paris, and Munich), and Asia (Singapore). Non-dairy drink maker So Delicious ran a “100 Days of Change”
campaign, resulting in two of its most successful sales days
countries around the world.
TRACK RECORD OF INNOVATION
million in incremental revenue over a 12-month period
Its is the only social media marketing company to EXCEPTIONAL CLIENT SERVICES
receive an investment from Facebook’s fbFund, of
with customers throughout the entire onboarding and
value delivery process, and engage with customers on an
ongoing basis, including quarterly reviews. Social Media
First social marketing company to integrate with Facebook, Strategists, Technical Product Specialists, and Industry
Strategists advise customers on all aspects of their social
First to provide native mobile support for Facebook
canvas pages
First to deliver an app that generates Sponsored Stories
First to deliver an iFrame Facebook app ROBUST VALUE DELIVERY METHODOLOGY
Through a robust and proven methodology, we guide
INDUSTRY-LEADING DOMAIN EXPERTISE
you through a structured process that results in rapid
delivery of value. Typically in a matter of a few short
250,000 social marketing campaigns for customers
weeks, our team guides you through a streamlined
throughout the world – far more than any other vendor
visibility to analyze and understand what works in social
Training your marketing team;
PROVEN CUSTOMER SUCCESS
Measuring the results; and
Iterating to continuously improve the strategy, campaign,
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