3. Trigger
1. A Cumulative Past
Post Dr. TMA Pai, what really integrates the brand?
2. A consolidated Present
Post liberalisation what examples do we set
for the group constituents to emulate so that
the brand is invigorated?
3. A planned Future
In the ‘Globalisation era’ how do we
become an inspiring beacon brand?
4. Insight
Manipal the ‘Conceptual place’ is like Nalanda,
a centre for learning / development and well
being - a beacon that draws you to itself
5. Design Thinking
Manipal
Many bodies One Soul
More than a business group, a community
with shared values and a common Goal
6. Brand Positioning
‘Inspired By Life’
Integrating by creating a vision which is
based on the past and is a projection of the future
7. The Identity
A unified identity that is as
much Global as it is rooted.
The symbol borrows its form from
an architectural structure that has
stood the test of time and has
witnessed many sunsets
19. Trigger
To transform Welingkar institute of management
from a conventional business school into
contemporary future oriented dynamic institute
that is geared for emerging realities
An institute that stands for innovation
20. Insight
In a country of entrepreneurs, Welingkar
needs to be more than just a B-School
When academics, corporate and society come together,
the effects of innovation for progress becomes threefold
21. The Brand Name
We school
The brave new name completely debunks
typical management college name
A holistic new perspective that is
inclusive and therefore it is ‘We School’
as apposed to B-School
22. The Identity
Simple yet dynamic
The ‘trikon’ - triangular form
represents body, mind and soul
is a very potent symbol and also
represents society, academics
and corporates working together
towards a bright future
23. The Positioning
We school and not a B-School
We is the New I
Welingkar Education and not just
management education
25. Experience Design: Transforming Environments
Transforming our environment first so that we can
transform the business environment
‘Peoplescaping’ as apposed to Landscaping.
Encouraging interactions and activities
26. Experience Design: Creating Atmospheres
Creating atmosphere for education and industry.
To create leaders for the new Indian economy
27. Experience Design: Creating Experiences
Several individual spaces that coming together to allow one to explore,
experiment and experience; it is about experiential learning
43. Business Design
Creating a sustainable
business model
Ideas for better utilization of infrastructure
Ideas for innovative fee structures
New business ideas that compliment the
core business of education
Ideas for strengthening
parent-school relationships
46. Trigger
To design a future ready play school
A school that also acts as a feeder
school to Oakridge International
47. Insight
Outside real world experiences
are much more richer in learning
Can we create a school that is
able to bring in outside world
experiences inside?
57. Trigger
A new age start up school wanting its students to go beyond
mere textual knowledge and be rooted in the Indian culture
58. Insight
With grandparents far away, who
will tell kids all about what they
seldom teach in school?
59. Design Thinking
The wall cyclopedia
Bring life to the corridors by
designing a wall cyclopedia
that talks all about Indian
culture and folk tales
60. Experience Design
Each wall tells a story
History, mythology,
environment awareness,
leaders, the universe - all
explained from an Indian
point of view
