WeChat presentation on MobileMonday @ Jakarta Marketing Week - 12 May 2014. How brands uses apps to engage their customers.

1. Andy Lau
Chief Marketing Officer
MNC Tencent
May 12, 2014
The New Way to Connect
1

2. 2

3. Source: Internet World Survey, 2014 3

4. Source: Internet World Survey, 2014 4

5. 5

6. 6

7. WeChat has been a phenomenal success, > 100 million
registered users accounts in international markets
7

8. 10/6/2014

9. WeChat provides easy-to-use and revolutionary text, voice
and video features
Group Chat Voice Chat Video Call Moments Location-
Based
Services
QR Code
Scan
Stickers
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10. Lets
Build Brand Engagement
Using WeChat!
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11. 11
Services Account
Official Account
(Subscription Accounts)
Payment
Integration
Scanner Tool and LBS
Services
Social Games
Animated Stickers
Scan Translater
Group Chat
Nearby Tool
For Business For Consumer

12. 12
•Official Accounts can be utilized by companies and
merchants to connect with their customers
•Some notable Official Accounts and campaign
examples are McDonald, KFC and Nike in Hong Kong,
Chang Beer in Thailand and Domino’s Pizza in Malaysia,
etc
Official Account / Service Account

13. • Guidance with keyword mapping technology
• All in one services, such as balance checking, payment settling, and e-commerce
• Smooth process with high security
• Navigation bar enables swift access to important service
Account services Personal services Extras
China
Merchants
Bank has
brought its e-
banking
services to
WeChat
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Service Account Payment Case: China Merchant’s Bank

14. 7-Eleven in
Taiwan
leverages
WeChat to
conduct m-
commerce
Browse and PurchaseAccess menuEngage
2 31
Service Account Payment Case: Taiwan 7-Net
14

15. Outside of the WeChat app, WeChat Payment can also be
used for purchases made via scanning a QR code
• 1-step
purchase
process
• Simply scan
the QR Code
of the desired
items to
purchase

16. Localized content in Indonesia
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Localized Contents
Official Accounts of local interests:
• WeDance, Indonesian Idol and WeChat
Football and more!
Stickers from local celebrities (plus well-
known brands):
• Ayu Ting Ting, RIO 2, Marvel
Superheros , Slang Language, and more
to come!

17. Local Innovative Marketing Campaigns
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• Launch the first social virtual scratch-and-
win cards in Indonesia
• Distributed to WeChat users with prizes
worth over Rp 2 billion
•Follow “WeChat Club” Official Account to
learn more

18. • WeChat is the leading social messaging
smartphone platform – and still growing
• WeChat’s Official Accounts offer an unparalleled
brand-to-user experience
‒ Global reach on a single platform
‒ 100% message delivery
‒ Customizable menu and features, including
text, audio, and rich media formats
‒ Single interface to manage the full CRM cycle
(sales, customer service, loyalty programs,
etc.)
• Proven success with multiple partners
Key Takeaways

19. Thank you

20. SMILE!
IT’S MONDAY
This slide was presented in Jakarta Marketing Week 2014 “NETIZEN Hour”
a joint event MarkPlus & MobileMonday Indonesia @ 12 May 2014

21. Is a non-profit networking
community of professionals and
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Our intention is to encourage
innovation in the industry and to
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facilitated by the networking
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