Travelplanet24 Presentation

•Télécharger en tant que PPT, PDF•

0 j'aime•464 vues

This is the presentation of Philip Brinkmann CEO of Travelplanet24.com during the IFITT Greece Inaugural Event in Athens Hilton Sept 2011. He explain us how technology helps OTAs to increase conversions by using three samples, A/B testing, Social Media strategy, booking funnel for integrated ads.

Technologie Business

Table of content A/B or multivariate testing 1. The integrated booking funnel 3. How to use social media in the booking funnel 2.

A/B or multivariate testing We made a small experiment where we changed the „book“ button on the last step of our booking funnel. Definition: Multivariate testing is a process by which more than one component of a website is tested in a live environment. Multivariate testing can test the effectiveness of multiple variations of content.

Unbelievable Results ,[object Object],[object Object]

How to use social media to increase conversion ,[object Object],[object Object]

35.000 posts on facebook ,[object Object],[object Object]

Confusing offers 1. ,[object Object],[object Object],2. ,[object Object],[object Object]

Confusing offers 3. ,[object Object],[object Object]

The integrated booking funnel 1. ,[object Object],[object Object],2. Automatic update of prices

The integrated booking funnel User is redirected to a page where he immediately sees what dates the price is available

Investing in technology will increase your conversions

Thank you very much for your attention [email_address] LinkedIN: http://gr.linkedin.com/pub/philipp-brinkmann/b/2a2/423 Facebook: www.facebook.com/travelplanet24 Twitter: travelplanet24 Company Presentation

Contenu connexe

Similaire à Travelplanet24 Presentation

Facebook Marketing for Hotels - Facebook Offers:How to Guide

Avvio

ME - Marketing multiple products

Định Lê

Marketing with multiple products is difficult. Whether you are in e-retail or not, multiple products can throw a wrench in our best laid marketing plans. Often, what we know to be our most powerful products appear doomed to be over-shadowed by the clutter of less impactful (and sometimes even competing) products. But what if there was an elegant way to think about our multiple products that could maximize the impact of the whole? In this Web clinic, we’ll be discussing how one marketer was able to cut through the clutter of a convoluted multi-product offering and increase revenue by 70%. You’ll learn: • The exact before and after creative that achieved the result • How we discovered a way to communicate (seemingly) competing offers • Key tactics that you can take away and apply to your product offering • Exactly what this could look like for your own pages through live optimization

Marketing Multiple Products: How radical thinking about a multi-product offer...

MarketingExperiments

Case Study: Criteo Dynamic Retargeting with Facebook

IAB Europe

Response Marketing || Pause Project V5

Response Marketing

Rock You Web 2.0 Expo

altamerc

How Digital Marking Can Pay For Itself - Amplify Digital Conference Cork

Wolfgang Digital

Monetizing Social Media 6.11.08

altamerc

Case Study - Digital Marketing

George Yfantis

Content Marketing for travel related websites

Joana Valadão Gonçalves

E Share! Ppt

E-Push!

EShare! Viral Peer Sharing Technology

jasproj

Online Marketing Meetup ,Manchester

Elena Baxendale

Facebook: Beyond The Fundatmentals

BusinessOnline

Facebook in the Marketing Mix

The_IPA

Digital marketing plan of Hackathon Viet Nam 2015 At HCM City

Duong Nguyen Hoai Duc

Intoduction to internet marketing

Manish Jain

Couponico - Pitch (sep 2013)

Luca Bellé

Topic 6 - Social digital - lanoanhlv (1).pdf

mynguyen31211026010

E-MARKETING FOR HOSPITALITY BUSINESS OPERATIONS

CbaJrmsuKatipunan

Similaire à Travelplanet24 Presentation (20)

Facebook Marketing for Hotels - Facebook Offers:How to Guide

ME - Marketing multiple products

Marketing Multiple Products: How radical thinking about a multi-product offer...

Case Study: Criteo Dynamic Retargeting with Facebook

Response Marketing || Pause Project V5

Rock You Web 2.0 Expo

How Digital Marking Can Pay For Itself - Amplify Digital Conference Cork

Monetizing Social Media 6.11.08

Case Study - Digital Marketing

Content Marketing for travel related websites

E Share! Ppt

EShare! Viral Peer Sharing Technology

Online Marketing Meetup ,Manchester

Facebook: Beyond The Fundatmentals

Facebook in the Marketing Mix

Digital marketing plan of Hackathon Viet Nam 2015 At HCM City

Intoduction to internet marketing

Couponico - Pitch (sep 2013)

Topic 6 - Social digital - lanoanhlv (1).pdf

E-MARKETING FOR HOSPITALITY BUSINESS OPERATIONS

Dernier

Histor y of HAM Radio presentation slide

vu2urc

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Earley Information Science

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Choosing the right accounts payable services provider is a strategic decision that can significantly impact your business's financial performance and operational efficiency. By considering factors such as expertise, range of services, technology infrastructure, scalability, cost, and reputation, businesses can make informed decisions and select a provider that aligns with their unique needs and objectives. Partnering with the right provider can streamline accounts payable processes, drive cost savings, and position your business for long-term success. https://katprotech.com/accounts-payable-and-purchase-order-automation/

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Katpro Technologies

Real Time Object Detection Using Open CV

Khem

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Delhi Call girls

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount

Breaking the Kubernetes Kill Chain: Host Path Mount

Puma Security, LLC

Dernier (20)

Histor y of HAM Radio presentation slide

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Automating Google Workspace (GWS) & more with Apps Script

Data Cloud, More than a CDP by Matt Robison

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Handwritten Text Recognition for manuscripts and early printed texts

Powerful Google developer tools for immediate impact! (2023-24 C)

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Real Time Object Detection Using Open CV

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Boost PC performance: How more available memory can improve productivity

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

How to Troubleshoot Apps for the Modern Connected Worker

Exploring the Future Potential of AI-Enabled Smartphone Processors

Breaking the Kubernetes Kill Chain: Host Path Mount

Travelplanet24 Presentation

1. The impact of technology on conversions

2. Table of content A/B or multivariate testing 1. The integrated booking funnel 3. How to use social media in the booking funnel 2.

3. A/B or multivariate testing We made a small experiment where we changed the „book“ button on the last step of our booking funnel. Definition: Multivariate testing is a process by which more than one component of a website is tested in a live environment. Multivariate testing can test the effectiveness of multiple variations of content.

4. The experiment

5. The winner Original design New design

7. Table of content A/B or multivariate testing 1. The integrated booking funnel 3. How to use social media in the booking funnel 2.

9. The application

10.

11. Table of content A/B or multivariate testing 1. The integrated booking funnel 3. How to use social media in the booking funnel 2.

12.

13.

14.

15. The integrated booking funnel User is redirected to a page where he immediately sees what dates the price is available

16. Investing in technology will increase your conversions

17. Thank you very much for your attention [email_address] LinkedIN: http://gr.linkedin.com/pub/philipp-brinkmann/b/2a2/423 Facebook: www.facebook.com/travelplanet24 Twitter: travelplanet24 Company Presentation

Travelplanet24 Presentation

Recommandé

Recommandé

Contenu connexe

Similaire à Travelplanet24 Presentation

Similaire à Travelplanet24 Presentation (20)

Dernier

Dernier (20)

Travelplanet24 Presentation