1. Charlie Henson

2. This is the front cover of Calvin Harris’s ‘I Created Disco’
Album. Many artists in the dance genre conform to using a
very vibrant colour scheme used in order to facilitate the
needs of the target audience. A reason for using these bright
colours is to look different from the other CD covers that you
would normally see on the shelf, this yellow casing would
catch your eye compared to the other CD’s you may see in a
shop, it is a very interesting technique and works because of
the style of music. Calvin Harris is well known for producing
dance music which is energetic and lively, and by
incorporating this into his album gives his image a sense of
continuity as the digipak and style of music both link in with
each other.
The cover also has a big close up of Calvin Harris’s face so
that if the name is not recognised the audience might be able
to recognise the face, it also makes him the main focus of the
front cover signifying that he should be looked up to or seen
as a role model. The digipak is very simple as it only has a
picture of him, his name and the name of the album, but all
these different aspects add up to create an image of how he
wants himself and his music to be portrayed. It is not
confusing but very simple to understand and is aesthetically
pleasing to the audience.

3. This is the CD that would go inside Calvin Harris’s
album; it is similar as it has the same colours and
font used at the front cover, which again gives the
design continuity. The font used is a digital alarm
clock style font with the individual lines making up
the letters, this style is evident on the front cover,
the CD and on the back cover. The most important
information is in central areas of the disk as this is
the area the audience is most likely to focus on, for
example the artists name and the track songs are
listed on the middle of the CD. The CD also has the
record label on the right hand side of the disk, this
is for promotional purposes.
The fact that the disk has a yellow colour scheme
similar to the front and back cover, it highlights the
importance of having a colour scheme to refer back
to, especially as the colour is a bright, noticeable
colour it could seem slightly unusual to the
audience to see, which could attract them to it.

4. This is the back cover design and it is slightly
different to the front cover and the CD, mainly
because it seems like there is a lot more features and
there is a lot more going on. There are the
grey/black dots streaming down from the top of the
cover leading into where the track names are listed
diagonally, the small yellow shaded area relates back
to the colour scheme of the front cover and CD.
There is a lot of small print between the track listings
and the barcode, this is simply to outlines all the
copyright details which isn’t always of interest to
everyone but has to be there in order to protect the
artist’s music.
The website at the bottom of the page shows Calvin
Harris’s website address and MySpace account. In
order to make the CD professional and able to be
bought by customers in shops, there is also a barcode
on the back.
Things such as having a barcode, copyright small
print, track listing and promoting websites are all
stereotypical representations of an artist conforming
to the media. Without the help of the media, a lot of
these items would not be sold. I managed to get
these images by searching the artist’s name on
Google, as it is now made so simple to do.