This document highlights comparison of three major players in online shopping in India - Flipkart.com, snapdeal.com and shopclues.com

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Comparative study of three ecommerce portals-
FlipKart, Snapdeal, Shopclues

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Contents
E-Commerce ............................................................................................................................................3
Widely Used Open Source e-commerce ....................................................................................................4
Flipkart....................................................................................................................................................4
Flipkart Features............................................................................................................................................4
Flipkart Critical Analysis.................................................................................................................................5
Snapdeal..................................................................................................................................................6
Snapdeal Features.........................................................................................................................................6
Snapdeal Critical Analysis..............................................................................................................................6
Shopclues ................................................................................................................................................7
Shopclues Features........................................................................................................................................7
Shopclues Critical Analysis.............................................................................................................................8
Statistics – Regional Interest ....................................................................................................................9
Source: (Google Trends) ......................................................................................................................... 10
Statistics of three ecommerce portals..................................................................................................... 10
References............................................................................................................................................. 11

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E-Commerce
1. Ecommerce portals are now trending in India
2. It is growing in every place and customers are showing interest in using these portals
effectively.
3. There are so many portals which are unique in their features and the design of website
4. The following are the ecommerce portals:
 Flipkart.com
 Amazon.com
 eBay. in
 Snapdeal.com
 Shopclues.com
 Jabong.com
 Yebhi.com
 Myntra.com
 Homeshop18.com
 Tradus.in

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Widely Used Open Source e-commerce
Flipkart
 It is an Indian e-commerce company
 It is one of the top 10 Indian websites
Snapdeal
 It is one of the first and largest online marketplaces in India
 It has recently launched its best mobile app for IOS users
Shopclues
 Fastest growing e-commerce destinations in India
 Joined as 35th
entrant in the Indian e-commerce in 2011
Flipkart
Flipkart Features
 It has Multilanguage, Multicurrency, and Multi store/website
 Related Products, Up sells and Cross sells
 Provides 24*7 customer care
 Simple, configurable, bundled and grouped products
 Catalog and Product browsing
 Inbuilt checkout and payment facility
 Users can search catalogue by voice recognition mechanism
 Analytics and Reports
 Mobile Commerce
 It has launched notification center. It alerts users when an item in their wish list is
available at a reduced price.

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Flipkart Critical Analysis
Pros Cons
Ecommerce portal You cannot feel the product nor see the
product
It provides Very good services When the website is slow and takes a long
time to load
Delivery on time No overnight delivery
Good product quality Storage facility is low compared to other sites
Fair rate compared to market rate The transaction speed is low
User friendly website
It offer wider range of products

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Snapdeal
Snapdeal Features
 Price search on SMS
 Can integrate with eBay, Amazon and Google Shopping
 Catalogue and Product browsing
 Web services available for CRM and ERP integration
 One page checkout
 Online payment facility
 It has Flexible Shipping management
 Client Account with return facility
 It has multicurrency and Multilingual support
 Easy to use payment methods
 Offers working coupons and promo codes
Snapdeal Critical Analysis
Pros Cons
Ecommerce portal Not for mid-large business
Excellent product range Paid modules
User friendly website It won’t auto load after a point of time

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Quick and easy setup Extra charges will be applicable if they don’t
meet the mark to cover shipping charges
More exclusive coupon offers Poor in customers care response
Retailers are given a seller score for rating
products
Growth rate is more than other sites
Timely delivery
Shopclues
Shopclues Features
 Free to download
 Unlimited category and products management
 Catalog and Product browsing
 Marketing Promotion through coupon and product referral
 Express checkout
 Client Account for order tracking
 Multicurrency support
 Inventory and Order management
 It has efficient secure payment options

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Shopclues Critical Analysis
Pros Cons
Open Source ecommerce solution Takes a long time to load when website is slow
Quick and Easy setup Difficult to manage thousands of products
Built in security features Less support
Exclusively for wholesale sellers and buyers Order delay issues and courier issues
It is for customers who can buy products in
bulk
More shipping costs
Robust delivery mechanism
Low price best deals
Statistics – Search Interest
Source: (Google Trends)

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Statistics – Regional Interest
Flipkart
Snapdeal

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Shopclues
Source: (Google Trends)
Statistics of three ecommerce portals
 Flipkart has Google page rank #6
 The estimated website net worth based on its advertising revenue is around $4.8 million
 It receives 2.2 million page view per day and generates nearly $6574 every day in
advertising revenue
 The average page load time is 2.1 seconds, which is faster than 29% of sites around the
world
 Snapdeal has Google page rank #5
 Snapdeal receives 1.9 million page views per day and generates nearly #5729 everyday
in advertising revenue
 The average page load time is 1.6 seconds, which is faster than 46% of sites around the
world
 Shopclues has Google page rank of 3/10
 It has daily income of around $11,734
 It has been receiving daily page views of 1.5 million hits.
 The average page load time is 4 seconds which is 11% faster than other websites around
the world
Source: (Freewebsitereport)

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References
Freewebsitereport. (n.d.). Retrieved 06 05, 2014, from Freewebsitereport:
http://www.freewebsitereport.org/
Google Trends. (n.d.). Retrieved 06 04, 2014, from Google Trends: http://www.google.com/trends
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