Breaking the Kubernetes Kill Chain: Host Path Mount
2.1 social media in disaster response and preparedness
1. Social Media and Online
Collaboration in Disaster
Response and Preparedness
Anticipate, reduce the impact
and cope with disasters
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#sm4resPhoto: Félix Genêt Laframboise/IFRC
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Photo: Marco Dormino/UNDP
How useful is social media when you
are faced with this?
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Photo: Marco Dormino/UNDP
How useful is all of this when you are faced
with a disaster?
Can be very useful for disaster preparedness
Can provide life-saving information to survivors
Can increase your awareness of what is
happening, improve accountability and
transparency
-> All of this depends on your country
-> You need to practise before an emergency
5. Example: The Great ShakeOut
Annual earthquake drill in the US
Since 2008; last year 9.3 million people
participated in California alone
Social media is used to encourage safe
behaviour, create excitement and keep people
involved over the year
Also includes mass media, emergency
response organizations, city government etc.
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6. ShakeOut is not a social media
campaign, but a disaster
preparedness activity that is
supported by social media.
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7. “[W]hat makes us special is that we are already
extremely relevant. We’re based in Earthquake
Country. Yet, we try to make preparedness and
recovery fresh, interesting, and fun. Social
media is a great way for us to do that, and I
think our sincerity and wish to keep people safe
and ready is obvious.” - @JasonBallmann
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14. In a disaster social media is
about …
trying to help people directly
improving your awareness of what is
happening
enabling the affected people help
themselves.
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15. Image: UNOCHA; Modified by author
Social media enables communities
People affected by a disaster are either using social
media themselves or indirectly through local media to:
Share “safe and well“ messages
Coordinate resources to fill needs
Find information
16. It is essential that you listen
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Social
media
monitoring
tool
Other …
Look for hashtags, but do not only focus on hashtags!
17. Tweetdeck.com
One of many social media listening platforms
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18. Example: Twitter, the Fire
Department and Hurricane Sandy
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Emiliy Rahimi, NYFD social media manager
19. Emily Rahimi, NYFD
Answered hundreds of questions via
Twitter during Hurricane Sandy
Gave advices and shared warnings
Connected people to emergency services
where phone lines had failed
Sat at (and slept under) her desk for 30
hours
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20. HOW MOBILE APPS CAN
CHANGE THE INFORMATION
FLOW
Example
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21. New tools are
trying to close the
information ->
decision loop and
include feedback-
mechanisms.
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www.stormpins.com
22. New tools are
trying to close the
information ->
decision loop and
include feedback-
mechanisms.
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www.stormpins.com
38. Advice to verify information
What has this user posted in the past?
What does the user’s profile tell you in this
context?
Are there other sources?
Ask internal and external experts
What about GPS data
Reverse image search (http://www.tineye.com/)
or (http://www.tineye.com/)
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40. The information paradox
In a disaster you have
at the same time too
much and too little
information.
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41. What we want:
Enhanced situational
awareness though social
media and online
collaboration
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42. Why use collaborative online tools
for situational awareness?
Immediate / in real time
(as long as networks and internet are up)
Many eyes and ears
Information collection on the
aggregate and the individual level
Distributed information analysis
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43. How much is relevant?
About 8 per cent of tweets sent during a disaster
contain situational information
After the earthquake/tsunami in Japan, more than
100,000 tweets were posted every five minutes
After the 2011 New Zealand eartquake, 7,500 tweets
were posted per hour using the hashtag #nzeq
→ We need tools that help us identify
relevant information and remove duplicates
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44. Chile earthquake on Twitter
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Image: UNOCHA
47. Crowdtasking
Strengths:
• Allows you perform very big tasks in a very short
period of time.
• Easy of use for volunteers
• Multiple organizations/companies exists that
provide tools for free/gifts in kind
Challenges:
• Needs time and some technical expertise to
prepare before a disaster strikes.
• Most tools are in English.
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49. Why use Crisis Cleanup?
Strengths:
Online task management tool for organizations
coordinating volunteers.
Developed by someone who had to coordinate
30,000 volunteers in 5,000 locations across 500
miles.
Does not require a centralized „task master“.
Improved transparency and accountability
Free and open source
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50. Why use Crisis Cleanup?
Weakness:
No data entry by general public
Does require dedicated, authenticated data
entry personell (call center)
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55. Crisis Cleanup does not use
social media but it embodies a
social mindset!
-> http://demo.crisiscleanup.org
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56. Community of Practice for Social
Media in Emergencies
Follow #smem on Twitter, Facebook and
Google Plus
“Social Media in Emergencies” communities
on LinkedIn and Google Plus
Various blogs
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58. What would an ideal collaborative
information management system
look like in your country?
1. What information would you like to collect in an
emergency or as part of disaster preparedness?
2. How would you get that information?
3. How are you sharing the information once you
have collected it?
4. With whom are you sharing this information and
why?
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