A championship isn't just won on the field, it starts well before the season begins. Shouldn't your business start with strategy as well?

1. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Championships Start With Strategy
Your Business Guide
Stefanie Lightman, Managing Partner
Rob Felton, Senior Associate
ifridge & Company

2. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
ifridge & Company
Daniel Kraft
Founder & Managing Partner
Creative mind, communicator, investor
Stefanie Lightman
Founder & Managing Partner
Marketing veteran, keep-it-real expert
Markus von Aschoff
Director & General Manager
Strategist, translator from product to market
Who we are
What we do
Who do we help
We are entrepreneurs. We support those We build great companies and we’re here to We work directly with founders or the
who have the courage to start a company. help you do the same. Our engagements executive teams who have the courage to
Consider us your secret co-founder, who range from mentoring to a full set of services start something. Structure is less important
supports you in taking the next step.
from strategy to operations.
than the vision and the people behind it.
© ifridge & Company, 2012. All Rights Reserved

3. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Strategy
What’s Your Story
Go to Market
Innovation
Innovation
From Genius Idea to Roadmap
Strategy
Go to Market
Turning Ideas into Revenues
Operations
Operations
Getting it to Work, Making Money
© ifridge & Company, 2012. All Rights Reserved

4. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Communication Circle Line
Product Marketing Line
Corporate Marketing Line
Go to Market
Product Management Line
AR / PR
Digital Marketing Shuttle
Delivery Line
Buzz Management
Innovation
Business Circle Line
Marketing &
Customer Care
Sales Plan
Marketing Line
Sales & Marketing
Investment Plan
Portfolio Strategy
Content Strategy
Sales Line
Operations
Project Management
Competitive Office
Demand Generation
Sales Enablement
Customer Segmentation
Best Practices
Ideation
Enablement
¤ Core Values
Innovation Operations
Delivery Line
Product Line
¤
¤
¤
Business Model
Positioning
Reality Check
Strategy
Roadmap
Funding
Finance Line
Price Book
HR Line
Corporate Structure
Business Circle Line
Business Plan
ifridge Subway Line System
Infrastructure
Innovation Lines
Controlling
Go to Market Lines
Communication Circle Line
Operations Lines
Communication Lines
Corporate Office
Operations
© ifridge & Company, 2012. All Rights Reserved

5. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Go to Market
Innovation
Strategy
Operations
© ifridge & Company, 2012. All Rights Reserved

6. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Know Who You Are
Stars into pipeline
graphic
© ifridge & Company, 2012. All Rights Reserved

7. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Pitch / Deliver
Pitch/Deliver Graphic
© ifridge & Company, 2012. All Rights Reserved

8. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Go to Market
Innovation
Strategy
Operations
© ifridge & Company, 2012. All Rights Reserved

9. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Playbook - Build the Plan
Business Plan
graphic
© ifridge & Company, 2012. All Rights Reserved

10. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Empower: Don’t Forget Structure

11. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Go to Market
Innovation
Strategy
Operations
© ifridge & Company, 2012. All Rights Reserved

12. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Think Creatively and Execute
Idea
Propose
Commit

13. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Don’t be Scared to Commit - Be Transparent
Make the software sing
✓
Make it dance
✓
Operate under water
✓
Ability to understand German
★
Make it free of charge
✓
Add ability to read users mind
★
Ability to provide free lunches
✓
Make the Cubs win the World Series
✗
Allow for second places
✗
✓
Confirmed
★
Under Review
✗
Cancelled
© ifridge & Company, 2012. All Rights Reserved

14. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Go to Market
Innovation
Strategy
Operations
© ifridge & Company, 2012. All Rights Reserved

15. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Speak the Same Language
Salesforce.com
screen shot
© ifridge & Company, 2012. All Rights Reserved

16. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Winning
$
© ifridge & Company, 2012. All Rights Reserved

17. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Communication Circle Line
Product Marketing Line
Corporate Marketing Line
Go to Market
Product Management Line
AR / PR
Digital Marketing Shuttle
Delivery Line
Buzz Management
Innovation
Business Circle Line
Marketing &
Customer Care
Sales Plan
Marketing Line
Sales & Marketing
Investment Plan
Portfolio Strategy
Content Strategy
Sales Line
Operations
Project Management
Competitive Office
Demand Generation
Sales Enablement
Customer Segmentation
Best Practices
Ideation
Enablement
¤ Core Values
Innovation Operations
Delivery Line
Product Line
¤
¤
¤
Business Model
Positioning
Reality Check
Strategy
Roadmap
Funding
Finance Line
Price Book
HR Line
Corporate Structure
Business Circle Line
Business Plan
ifridge Subway Line System
Infrastructure
Innovation Lines
Controlling
Go to Market Lines
Communication Circle Line
Operations Lines
Communication Lines
Corporate Office
Operations
© ifridge & Company, 2012. All Rights Reserved

18. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Read the Game =
Strategy
What’s Your Story
Think Creatively and
Innovation
Go to Market
Execute = Innovation
From Genius Idea to Roadmap
Strategy
Bringing it Home =
Go to Market
Turning Ideas into Revenues
Operations
Building the Winning
Team = Operations
Getting it to Work, Making Money
© ifridge & Company, 2012. All Rights Reserved

19. Client: [ifridge]
Project: [ifridge Corporate]
Project Lead: [Daniel Kraft]
Thank You
Rob Felton
Contact
Senior Associate
@rfelton17
www.ifridge.com/RobFelton
Photo credits:
7. ESPN.com/Jamie Squire/Getty Images
8. ESPN.com/Jason Bridge/US Presswire
10. ESPN.com/Jerry Lai/US Presswire
11. ESPN.com/Getty Images
13. ESPN.com/Steve Mitchell/US Presswire
14. ESPN.com/Kevin C. Cox/Getty Images
Daniel Kraft
16. ESPN.com/Getty Images
ifridge & Company
17. ESPN.com/Getty Images
@danielkraft
http://www.ifridge.com/people/danielkraft/
https://www.xing.com/profile/Daniel_Kraft
http://www.linkedin.com/in/danielkraft
© ifridge & Company, 2012. All Rights Reserved