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Internet/IT sebagai Wahana Syiar Digital




                                           Saiful Hidayat
                                        AVP IT Service Strategy
                          Directorate of Information Technology
                                 PT. Telekomunikasi Indonesia

                               Santri Indigo, TELKOM~Republika
            Pondok Modern GONTOR – PONOROGO , 24 Maret 2010
Outline
Internet..?
sepuluh tahun yang lalu
Convergence : HP With Camera (was)
Trend in Information
    Technology
Evolution of Communication and Devices
Single Mode Communication                Multimedia Communication




      Before to Today                        Today to Tomorrow




                                                 softphone




  TELEPHONY                 KOMPUTER
                            - INTERNET          iPhone
                                                MULTIPLAY
Connecting Any where


                                 WiMAX
                         GSM 3G/2.5G/HSPA              WiFi
                             CDMA 1.x/EVDO

  Office, Hotel, Airport, Campus, Cafe                        Home



             WiFi                        On the Move
                                                      WiMAX + WiFi +
                                                     3G/2.5G+4G/LTE
                                                 devices enable a powerful
Telkom Hotspot at Destination                  communication service platform
Digital Lifestyle & Workstyle
   Many Experiences from Many Screens
                           Find Child’s GPS
                           Location on TV

    Watch Shows
    on Demand,                           Download the
    Answer Video                         Latest Tunes
    Call on TV


Work                                            Watch TV on
from Home                                       Train, Program
                                                DVR for Tonight


  Make
  Wait Time                                   Schedule a Meeting
  Productive


            Conference             Conduct Telepresence
            Face-to-Face           Meeting
Futurization
    The Upcoming Era of Conceptual Age

                                                                       (creators & empathizers)




                                                   (knowledge workers)




                            (factory workers)
           ! "

          (farmers)




                            Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
 the concept of value. Value isn’t just money.
 Its intellectual capital, ideas, innovation”.
                      Gordon Petrash, PWC- Intellectual Asset Management Practice
The Six Aptitudes for Conceptual Age

  Not Just…              But Also…

Function               DESIGN
Argument               STORY
Focus                  SYMPHONY
Logic                  EMPATHY
Seriousness            PLAY
Accummulation          MEANING
Impact of Digital Technology

    "!
    0* /       !    "   %
                                 !    (   %
                                                         *   %
                                                                 !
!          "                      "                               ,"
                                               +     *
               #$           #)

               %#&' "        %' "                  , ,            , , -.
                                                                     "




                            1     !           2 3
Peran Teknologi Informasi :
               Transformasi Kapabilitas
           (unleash, democratize, empower)

          Flexibility
Adaptibility of Change            Speed
                                  Real-time process




 Knowledge                                Cost Efficiency
Sharing Media                             Transaction, Energy, &
                                          Operational




            Creativity            Coverage
    Open Collaboration            Borderless
         on new ideas
Industry & Service Transition…
           Service Convergent
   Internet                         Entertainment
(Information)                       (Broadcasting)


                Experience
                 Provider




                Telecommunication
                 (Communication)
One Screen Covers All Application




                      ! "
                       #



                       $$
Digital Book
New User Interfaces : New
      Experience
%           &                 &
  &       &   &       &
    &                                %
& & & &                            & '
  &     &
    & (                       &         %
&        (                &       '
&                                 &)
        %    &                      &
      &    (  (           & &
  & & & &       '




                                            456
Indonesia ICT Penetration, Internet Users and
                                            Broadband Growth




                                   #5

                                                                          10.5%    1150     3.8%
                                                                                   %




                                                                       Source : internetworldstats.com
 Source : internetworldstats.com                                       The Asian Internet Statistics were
                                                                       updated for March 31, 2009.



#1
Indonesia is also obsessed about mobile !
Mobile Payment
Mobile Remittance
Mobile Content
Others Mobile Content
    search location
Participatory Network: 2.0 Era




    "   "            "
             !
                                             !




*       *                !

            !    "   #
Mau Cari Informasi Apa Aja : Google
Bisnis : Google
Manfaat TIK : Sumber Pengetahuan dan Kolabirasi
Manfaat TI : Aplikasi Bisnis dan Penyediaan Akses Pasar




                          *
                          *       &
                          *
                          * + # &     &
                          *     %
              !" # $ %
     #     &' (((((((((   * , &&
)              *(+, -.
/
     -,0,&&1&&
    *2&,2&,   +( *&
          ,-,3-+
Manfaat TI : Sebagai media
 Distribusi dan Publishing
Sisi Gelap TI

3G :
Girls



        Games         • 3G Gaming marketplace
                        by 2006: $16 Billion
                       Source: 3G.co.uk, Feb. 2003


           Gambling
Berita TERBARU !!!
#       )
    '
Antisipasi ATHG Internet : Online Safety Guide
1          7        5            8
                                 "   7
                                     !
9     :                 ;
7              "
0
                                 5
                                     &
$      %&%
     '    (              #
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           *

<
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     5          "   7                    7
                    7
                    3
                    &
Antisipasi ATHG Internet : Online Safety Tips


          *
  = >4                  2        &
  = 0                   8
          &
  = 0              1!        &
  =   !           ?1
                   8
                  *         *
          "         8        &

              5     &
              "
    *                            5
  1?
"         @             !
Personal Info Safety Tips
        8              ?
  !     &
  @               *
  "             "     "
            " ! &
  @
      " !
                      1 ""      &

    *
   *    2   ! 3
  "        !
    " !
        "                   &
         *    "
  "   !    "
Outline
Creative Industry Potential

 Knowledge-                        ,$                  ,.      )
  Creative



     Skilled                     ,- - -$
                                   *-                       ,--)
     Worker



     Labor                    ,* - * -
                               - - - -$                      ,--)
   Intensive




http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg
Kebanggaan Orang Indonesia
terhadap beberapa Aspek Kehidupannya
             Source : Litbang Kompas 15 Agu 2005
              Kebudayaan                                       71.6                                   20.5          7.50.4

                       TNI                     42.5                                   41.3                   12.6    3.6

               Pemerintah                   32.9                              39.8                         27.3       -

                Keamanan             22.3                             41.6                            34.0            2.1
     Aspek




                   Hukum             21.0                      30.8                            44.3                  3.9

                    Politik       13.5                       39.2                             39.8                  7.5

             Kesejahteraan        11.8                31.3                                   55.0                     1.9

                  Ekonomi         11.6                33.7                                   52.6                     2.1

                              0      10        20       30          40       50      60      70       80      90      100

                                                                             (%)

                                    BANGGA            BIASA           TIDAK BANGGA            TIDAK TAHU


                          Source: Bisnis Indonesia 7 Mei 2008
Cultural Content Coverage
                     Music

        Character
                                Performance


Animation
                                     Broadcasting


    Comics                                Film


      Edutainment                  Game
                    Spiritual
                    Content
Manufacturing vs “Cultural Content” Industries
              4,500
                                                                          3,901
              4,000                Manufacturing                                   Cultural Content
                                     Industry                                          Industry
              3,500                                               3,186

              3,000             2,643
Billion USD




                        2,346
              2,500
              2,000
              1,500                     1,300
                                                994
                                                      839                         805
              1,000                                                                       750
                                                                                                   605
                                                            498
                                                                                                         371
               500
                    0
                                           e
                                           n
                                          or




                                           g




                                                                                                 e
                                         ng
                                           y
                                         ay




                                                                                           n
                                                                                 ie




                                                                                                         ic
                                          g
                                       on




                                        or




                                                                                               am
                                        in
                                        io




                                                                                         io
                                      tin
                                       ct




                                                                              ov




                                                                                                      us
                                      pl




                                      hi
                                     zt




                                    ild




                                 em




                                                                                      at
                                  Ph
                                 du




                                 as




                                                                             M




                                                                                                     M
                                                                                               G
                                  is




                                  is
                                li c




                                                                                    im
                              Bu




                              bl
                              D
                            on




                              M


                           dc
                          pp


                           i le




                                                                                  An
                         Pu
                         ip
                iC




                        oa
                       ob
                        A




                      Sh
                m


                      e


                      M




                     Br
                    om
              Se




                                                      Source: World Market / KOCCA Case (2005)
                    H
Tantangan industri kreatif

<                        "
 *         "

                !"

@                    "



               "         "
Digital is the Way Out
• Garage band
• iPod   Podcasting
• mobile phone
• ebook reader
• IPTV
• Google Blog
• RSS
The ICT Based Creative Industry in Indonesia




 *
 *4     2       5 6


                       "                  !

                                                                       #   $




                *                7                2! 8        7
                9     0: )
                *;               :)       0*&&-0
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Outline
Era Digital perlu Budaya DIGITAL
        ;   !"               ;

)
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)                        3           "       3   3 5
                                                  !

    "                            ;           !

+" !
  "                                              ! 3
                                                  "    *

                     "       3           A
                                         A
Syiar Islam Melalui Internet/IT

        %    %&
Contoh : mailling list
Web Site
                     "
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            (((.
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Web Forum


0
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 &   (        & &  &
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  % &       % & (
    (      &     (
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Pengajian Facebook
Pengajian Facebook #2
Social Media
%       %&


             >    ?
             *5           0# @
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       &   % )'           &
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1.
.    2   3 (   3
Outline
Indigo Initiatives




Inisiatif terpadu Telkom Group untuk mendukung
industri & komunitas kreatif yang sehat di Indonesia
Indigo (Indonesia Digital Community)
Mendorong “Valuetainment Creativity”
Indigo Implementation
                        Giving People Freedom to…….

        "
                #
            $ % & '( ) *
             +
                                                 !




    $
$
                    ,




Pleasant Environment
Digital Creative
             Opportunity
                                     6.000.000
         125.000.000                 D’Massive RBT Transaction
         Mobilephone Users


       6.000.000
       3G Mobile Users

                             28%
                             Broadband Users Growth

19.000.000
Indonesian Facebook Users            25.000.000
                                     Internet Users
Indigo Fellowship



 Creative       Business Ideas      Seed Capital




Workshop &      Digital Creative    Successful
 Coaching         Playground       Digitalpreneur
The Infrastructure
                   Digital Content & Applications


       Digital Content & Applications
Game   Education     Music   Animation    Schools   Govt       SMEs


                         Digital Payment

                     Digital Payment

                    Digital Asset Management
               directory
copyright Digital Asset            media
                                 Management                portal
protection     services                  server

                     Broadband & Broadcast

         Broadband & Broadcast
A                                             511 1"


     5   1
;8   4                                                           5?
;8   4


!
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Thai

      $  #
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Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai Wahana Syiar Digital

  • 1. Internet/IT sebagai Wahana Syiar Digital Saiful Hidayat AVP IT Service Strategy Directorate of Information Technology PT. Telekomunikasi Indonesia Santri Indigo, TELKOM~Republika Pondok Modern GONTOR – PONOROGO , 24 Maret 2010
  • 4. Convergence : HP With Camera (was)
  • 5. Trend in Information Technology
  • 6. Evolution of Communication and Devices Single Mode Communication Multimedia Communication Before to Today Today to Tomorrow softphone TELEPHONY KOMPUTER - INTERNET iPhone MULTIPLAY
  • 7. Connecting Any where WiMAX GSM 3G/2.5G/HSPA WiFi CDMA 1.x/EVDO Office, Hotel, Airport, Campus, Cafe Home WiFi On the Move WiMAX + WiFi + 3G/2.5G+4G/LTE devices enable a powerful Telkom Hotspot at Destination communication service platform
  • 8. Digital Lifestyle & Workstyle Many Experiences from Many Screens Find Child’s GPS Location on TV Watch Shows on Demand, Download the Answer Video Latest Tunes Call on TV Work Watch TV on from Home Train, Program DVR for Tonight Make Wait Time Schedule a Meeting Productive Conference Conduct Telepresence Face-to-Face Meeting
  • 9. Futurization The Upcoming Era of Conceptual Age (creators & empathizers) (knowledge workers) (factory workers) ! " (farmers) Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005 “The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
  • 10. The Six Aptitudes for Conceptual Age Not Just… But Also… Function DESIGN Argument STORY Focus SYMPHONY Logic EMPATHY Seriousness PLAY Accummulation MEANING
  • 11. Impact of Digital Technology "! 0* / ! " % ! ( % * % ! ! " " ," + * #$ #) %#&' " %' " , , , , -. " 1 ! 2 3
  • 12. Peran Teknologi Informasi : Transformasi Kapabilitas (unleash, democratize, empower) Flexibility Adaptibility of Change Speed Real-time process Knowledge Cost Efficiency Sharing Media Transaction, Energy, & Operational Creativity Coverage Open Collaboration Borderless on new ideas
  • 13. Industry & Service Transition… Service Convergent Internet Entertainment (Information) (Broadcasting) Experience Provider Telecommunication (Communication)
  • 14. One Screen Covers All Application ! " # $$
  • 16. New User Interfaces : New Experience
  • 17. % & & & & & & & % & & & & & ' & & & ( & % & ( & ' & &) % & & & ( ( & & & & & & ' 456
  • 18. Indonesia ICT Penetration, Internet Users and Broadband Growth #5 10.5% 1150 3.8% % Source : internetworldstats.com Source : internetworldstats.com The Asian Internet Statistics were updated for March 31, 2009. #1
  • 19. Indonesia is also obsessed about mobile !
  • 23. Others Mobile Content search location
  • 24. Participatory Network: 2.0 Era " " " ! ! * * ! ! " #
  • 25. Mau Cari Informasi Apa Aja : Google
  • 27. Manfaat TIK : Sumber Pengetahuan dan Kolabirasi
  • 28. Manfaat TI : Aplikasi Bisnis dan Penyediaan Akses Pasar * * & * * + # & & * % !" # $ % # &' ((((((((( * , && ) *(+, -. / -,0,&&1&& *2&,2&, +( *& ,-,3-+
  • 29. Manfaat TI : Sebagai media Distribusi dan Publishing
  • 30. Sisi Gelap TI 3G : Girls Games • 3G Gaming marketplace by 2006: $16 Billion Source: 3G.co.uk, Feb. 2003 Gambling
  • 32. # ) '
  • 33. Antisipasi ATHG Internet : Online Safety Guide 1 7 5 8 " 7 ! 9 : ; 7 " 0 5 & $ %&% ' ( # ( ' ' ( ) * < " " ! * ) ) + % %& 5 " 7 7 7 3 &
  • 34. Antisipasi ATHG Internet : Online Safety Tips * = >4 2 & = 0 8 & = 0 1! & = ! ?1 8 * * " 8 & 5 & " * 5 1?
  • 35. " @ ! Personal Info Safety Tips 8 ? ! & @ * " " " " ! & @ " ! 1 "" & * * 2 ! 3 " ! " ! " & * " " ! "
  • 37. Creative Industry Potential Knowledge- ,$ ,. ) Creative Skilled ,- - -$ *- ,--) Worker Labor ,* - * - - - - -$ ,--) Intensive http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg
  • 38. Kebanggaan Orang Indonesia terhadap beberapa Aspek Kehidupannya Source : Litbang Kompas 15 Agu 2005 Kebudayaan 71.6 20.5 7.50.4 TNI 42.5 41.3 12.6 3.6 Pemerintah 32.9 39.8 27.3 - Keamanan 22.3 41.6 34.0 2.1 Aspek Hukum 21.0 30.8 44.3 3.9 Politik 13.5 39.2 39.8 7.5 Kesejahteraan 11.8 31.3 55.0 1.9 Ekonomi 11.6 33.7 52.6 2.1 0 10 20 30 40 50 60 70 80 90 100 (%) BANGGA BIASA TIDAK BANGGA TIDAK TAHU Source: Bisnis Indonesia 7 Mei 2008
  • 39. Cultural Content Coverage Music Character Performance Animation Broadcasting Comics Film Edutainment Game Spiritual Content
  • 40. Manufacturing vs “Cultural Content” Industries 4,500 3,901 4,000 Manufacturing Cultural Content Industry Industry 3,500 3,186 3,000 2,643 Billion USD 2,346 2,500 2,000 1,500 1,300 994 839 805 1,000 750 605 498 371 500 0 e n or g e ng y ay n ie ic g on or am in io io tin ct ov us pl hi zt ild em at Ph du as M M G is is li c im Bu bl D on M dc pp i le An Pu ip iC oa ob A Sh m e M Br om Se Source: World Market / KOCCA Case (2005) H
  • 41. Tantangan industri kreatif < " * " !" @ " " "
  • 42. Digital is the Way Out • Garage band • iPod Podcasting • mobile phone • ebook reader • IPTV • Google Blog • RSS
  • 43. The ICT Based Creative Industry in Indonesia * *4 2 5 6 " ! # $ * 7 2! 8 7 9 0: ) *; :) 0*&&-0 7 7 ! $ $1! 0< 7 5 *&&3< *&&30! $ = *&&3
  • 45. Era Digital perlu Budaya DIGITAL ; !" ; ) ! " 7 7 ) 3 " 3 3 5 ! " ; ! +" ! " ! 3 " * " 3 A A
  • 46. Syiar Islam Melalui Internet/IT % %&
  • 48. Web Site " 5 3 3 " ( ( ( - (((. &1 " * @ - " @ , " . 3 " @ 3 " " * " " " " 1 &( " &
  • 49. % %& ( & &
  • 50. / ' " Blog " " 5 - . " &1 ! " " " 7 " & 1 &( " &
  • 51. Web Forum 0 " * " " &3
  • 52. % %& & - &
  • 53. + & .! ( ! ( % & ( & & & ( % & & & & & ' & % & ( & & & & & ( & / % & % & ( ( & ( ( & / ) . $%
  • 54. % %& &
  • 58. % %& > ? *5 0# @ * ) 6 * 2 *5 ) *? % * ( &
  • 59.
  • 60.
  • 61. % %&
  • 62. % %& " & % & & % & & & & ( & % % & & % ' 0 & & & & & & % ( & & ' % ) ) & & & # @ & % )' & & & & ( & & & & & % ( % % )'
  • 63. 1. . 2 3 ( 3
  • 65. Indigo Initiatives Inisiatif terpadu Telkom Group untuk mendukung industri & komunitas kreatif yang sehat di Indonesia Indigo (Indonesia Digital Community) Mendorong “Valuetainment Creativity”
  • 66. Indigo Implementation Giving People Freedom to……. " # $ % & '( ) * + ! $ $ , Pleasant Environment
  • 67. Digital Creative Opportunity 6.000.000 125.000.000 D’Massive RBT Transaction Mobilephone Users 6.000.000 3G Mobile Users 28% Broadband Users Growth 19.000.000 Indonesian Facebook Users 25.000.000 Internet Users
  • 68. Indigo Fellowship Creative Business Ideas Seed Capital Workshop & Digital Creative Successful Coaching Playground Digitalpreneur
  • 69. The Infrastructure Digital Content & Applications Digital Content & Applications Game Education Music Animation Schools Govt SMEs Digital Payment Digital Payment Digital Asset Management directory copyright Digital Asset media Management portal protection services server Broadband & Broadcast Broadband & Broadcast
  • 70. A 511 1" 5 1 ;8 4 5? ;8 4 ! $ 5$ 7 " / 0 $ 7 7 0 ! A0 2 "2 . 7 $ " " 4 12
  • 71. 9< " 5" " 3 3 " 3 3 3 B 7 " 3 " 3 " 3 !" " 7 &:- @ 5 .
  • 72. Thai $ # ? 5$ 7 $ 3 & & %& ' & & & %4 ' ' - - - '& '