1. Product
The game is an FPS (First person shooter) but with some exciting new game mechanics
which makes the game stand out a bit more from the competition, it’s Unique Selling Point
is the fact you can get into these giant robots and start playing the game in them from a
different perspective and on a different scale.
The game is also only playable as an online multiplayer game, making the game a lot more
competitive and more social. A lot of people nowadays actually skip the storyline of the
game and just play online with their friends, this way Respawn was able to spend more time
making a really good multiplayer experience and
the consumer can see this.
Many people like the game for the great mechanics,
but many see it as what could revive the Xbox One
after all the negative press it got when announced
and released, this has defiantly improved the Xbox
One’s image and this pleases fans of the console.
Price
The price is set around £40 for the game alone, but more popular than buying the game on
its own is buying the Xbox One/Titanfall bundle, what is so attractive about this offer is that
the price of the bundle is only about £20
more than buying the console alone, this
attracts people as you’re getting the newest
console out but also the most hyped game for
the console currently.
Also for a whopping extra £75 you can buy
the exclusive Titanfall branded Xbox One
controller, and for £119 you can buy the
Titanfall branded headset, this stands out to
people who are big fans of the game, also
people who want a cool design on their
controller and headset rather than the default black
colour Microsoft gives people, it’ll also stand out to
collectors who keep these items boxed as a bundle
and hope for their value to increase if the game
becomes a classic.
Place
The game can be either purchased physically which has the benefits of being able to buy a
special edition which gives you extras, but you can also buy the game online from the Xbox
Live market place or from Origin on the computer.
The benefits from getting a digital version of the game is that you don’t have to leave your
house in order to obtain the game, many people especially the younger demographic enjoy
getting the game this way as their parents may not want to take them out to get the game, so
it is convenient for them. Though there are benefits for buying a physical copy of the game,
many see it as being more exciting to go out and buy a physical copy of the game and to be

2. able to feel like you properly own the game. The benefit for Origin is that this very hyped
and popular game is exclusive to them on PC and
gives them a strong advantage over the
competition, being Steam. This may convince
people to move to Origin and start using it over
Steam, it also take potential customers away from
Steam, making Origin more popular.
Promotion
The game is heavily promoted, one that really stands out is if you go to the xbox website
right in the middle of the page is a massive Titanfall advert, it’s impossible to miss. This is
because Titanfall is exclusive just to the
Xbox One and Windows PC, both of
which are owned by Microsoft, it makes
sense for Microsoft to heavily promote
possibly the best game on their newest
system to boost already poor sales on the
console.
Also going back to the Titanfall branded
controller and headset you can see how heavily promoted this game has been, these
accessories are way more expensive than the standard ones, but because they’re Titanfall
branded they are sold for very high prices, people already engulfed
by Titanfall’s marketing campaign are likely to buy these
accessories, also people who don’t like the game may still buy these
as they look really nice and appeal to many people, even non-
gamers.
The promotion also expands to different markets, there are Titanfall
branded energy drinks, made for people who plan on playing a lot
of Titanfall and needing something to keep them awake, there is
also toys which have been branded by Titanfall, such as
the K’nex, where you can build your own Titan.
The Xbox One console bundled with Titanfall also has the
unique Titanfall design on it making it stand out and look a
lot nicer than the default box, it’s doesn’t cost much more
than getting the console on it’s own and also boosts sales
of the game and the console, it’s a good way of promoting
both the console and the game, saying “Hey look at me,
want to play Titanfall? you can on me”, it makes people know that this is an exclusive
game.
MSI created a bundle where if you purchased one of
their laptops you would get a free copy of Titanfall
included, thus advertising both Titanfall and MSI
saying that if you want to play this game at its best
you need to on this laptop, also on the advert is a
Nvidia logo, Nvidia is well known for supplying some of the best graphic cards for PC’s, so
to people who recognize this it is a big selling point for them. These sorts of bundle have
really gotten Titanfall’s name out there and built up a ton of hype for the game, it isn’t a
surprise that it did so well.