This document discusses how to build a DIY (do-it-yourself) empire by starting small projects that attract interest from various groups of people. It recommends getting artists and models involved to create appealing content for sharing online. It also suggests establishing rules for how the empire operates while allowing others to contribute in their own way. Finally, it advises feeding and supporting the growing community through ongoing projects and deeds.

1. Molly CRABAPPLE How to Make a DIY Empire @mollycrabapple

2. How to Make a DIY Empire How HO

3. Traditional Empires

4. DIY Empires

5. Do Something Lots of People Do... Bizarrely +

7. Build Your First Fortress of Awesome

8. Get Different Sorts of People Involved Artists Model

9. Befoul the Intrawebs with Pretty Pictures

10. Your Customers Are Co-Creators

12. Make Your Rules

13. Know What's Behind Them

14. Make It Easy for People Rip You Off

15. DIY Empires Grow By Chain Reaction --> --> --> --> -->

16. Go Cross-cultural

17. Use Your Press

18. Feed Your Community With Epic Deeds

19. So what now?

21. Never launch a land war with Russia in the winter