1. 5
08th May 2012

2. 1. Poo Wifi
Mexican internet portal Terra is encouraging dog owners to poop and scoop by offering
them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City in
a campaign by DDB Mexico.
When people throw away their bags of poop in a special box in the park, it calculates
the weight and Terra gives everyone free minutes of Wi-Fi in the park. The greater the
weight, the more minutes are added — and everyone can enjoy a poo-free park.

3. 1. Poo Wifi
http://www.youtube.com/watch?v=T1xl6giKWxw

4. 2. LUSH – fighting animal testing
Lush cosmetics Teamed up with humane society international and the
humane society of the united states to launch a global campaign against
animal testing in cosmetics. In a somewhat dramatic launch, lush
transformed their regent street window in London into a live animal testing
lab. the subject being a female performance artist who was on the receiving
end of a typical cosmetic animal testing. The event, which was streamed live
for 10hours, was purposely brutal and visually horrific and has successfully
sparked a debate across various blogs and media outlets over the complicit
nature of the cosmetics industry.

5. 2. Lush – fighting animal testing
http://www.youtube.com/watch?v=f4K9iSyj_lk&feature=player_embedded

6. 3. It‘s a hard life
A very clever ad with a great soundtrack about a subject you probably won‘t
guess when watching it.
Instead of spoiling it, I‘ll just let you watch it!

7. 3. It‘s a hard life
http://vimeo.com/40332098

8. 4. moonrise kingdom interactive posters
Wez Anderson‘s new film ―moonrise kingdom‖ is due for release this
summer. As part of their campaign they released 7 interactive character
driven posters, allowing you to virtually interact with each of the film‘s main
characters. Each poster was exclusively released to various American
websites , Bruce Willis to Yahoo, Bill Murray to ew, Jason Schwartzman to
mtv etc. For a low-key, charming ‗indie‘ film, It‘s an interesting way to
engage the audience pre-release, with various well known film blogs/site‘s
rousing the hype.

9. 4. Wez anderson‘s moonrise kingdom
http://movies.yahoo.com/blogs/movie-talk/exclusive-moonrise-kingdom-character-file-
presents-edward-norton-164731685.html
http://www.youtube.com/watch?v=7N8wkVA4_8s

10. 5. Nissan HouseHunting Test Drive
Expats arriving in the Gulf region have two big things to tick off their list before starting
their new life there: find a home and buy a car. Nissan in Dubai connected these two
needs by teaming up with a popular house-hunting website, dubizzle.com, to match
the visitor's search criteria with appropriate Nissan models. They used a clever banner
that matched whatever people were searching for on Dubai‘s biggest real estate site.
So when they searched for a home, it matched their chosen home, budget,
neighborhood, family size and so forth with a banner ad for a suitable sized Nissan.
Visitors could also sign up for a test drive en route to their new home and they were
picked up by the Nissan that matched them. Altogether, 1,200 test drives were booked
across seven Nissan models.
Clever invigoration of the standard banner .

11. 5. Nissan HouseHunting Test Drive
http://www.youtube.com/watch?feature=player_embedded&v=dSkJoT6RM28#!