1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign. 2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful. 3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%

1. 5 09thMay 2011

2. C 1. Budweiser poolball experiential campaign Budweiser “Poolball” is a concept created by ogilvyargentina, combining the things guys like most, football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls. The experiential campaign was launched at an event for 600 people, who played in teams of two, on a pool table over 7 metres long, complete with a built in fridge full of Budweiser, of course! The entire event was broadcast live on Fox Sports and ESPN to huge success, and the inside word is that pubs across Buenos Aires in Argentina, are scrambling to replicate “Poolball” due to an overwhelming demand from the people! Love it! What do you think? New national sport?

3. 1. Budweiser poolball experiential campaign http://www.youtube.com/watch?v=zLZUMNR_okc

4. C 2. Cadburys Dairy Milk Legacy On 6th May , Glass and a Half Full Productions launched the latest addition to the Cadbury Dairy Milk legacy and delve into the world of dance with a new €1 million advertising campaign. Hot on the heels of previous hits The Gorilla, Trucks, Chocolate Charmer, Fish and Eyebrows, Cadbury Dairy Milk ‘Charity Shop’ launched just after 10pm on RTE1 Friday 6th May ‘Charity Shop’ is another 60 seconds of pure, unashamed joy designed to make you smile. Staying true to the nature of past Cadbury Dairy Milk campaigns Charity Shop is a genuinely exciting production designed to deliver a Glass and a Half Full of Joy to consumers across the country. Siobhan McNickle, Senior Brand Manager, Cadbury Ireland, comments: “For us Cadbury Dairy Milk is about creating moments of joy that make people smile. We believe this production is another great way of doing just that”. This Summer, the innovative, and most importantly, fun campaign is set to get Ireland dancing.

5. 2. Cadburys Dairy Milk Legacy http://www.youtube.com/glassandahalffull

6. 3. Fiat street evoi phone app In madrid, fiat wanted to promote the new PuntoEvo to a tech savy target market so they (and Leo burnett) came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a stop sign will tell the user all about the new breaking system, a curve ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. For added incentive Street Evo was also a game, hundreds of prizes were hidden in the traffic signs, the first ones to discover them won the prize! With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one. The app also directed people to their nearest Fiat dealer via GPS which saw an 82% increase in test drives.

7. 3. Fiat street evoi phone app http://www.youtube.com/watch?v=FdkV_eU1B3c

8. C 4. Walkers Crinkles a Groovy Kind of Love Supermodel Elle Macpherson stars with former England striker Gary Lineker in a humorous TV commercial for Walkers Crinkles crisps in the UK. The TVC broke during the Champions’ League on ITV1 27th April 2011. Agency AMV BBSDO was behind the creative. We are hoping to start the Irish activity 30th May but it will be shorter versions 20 & 10sec so watch out !!!! If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. http://youtu.be/tLDBSgv7rsI

9. 4. Walkers Crinkles a Groovy Kind of Love

10. C Forever 21, the global fast fashion leader, wowed crowds in Vienna, Austria with the first of eight holographic fashion shows around the world, conceived and produced with the help of space150. The show, held in a special venue at Volksgarten, Vienna, Austria, to celebrate the opening of the flagship Vienna retail store, gave invited fans and customers the chance to see breaking fashion trends in a runway show comprised entirely of holographic models, who wearing designs from Forever 21’s new line, walk the runway, disappear into starbursts and climb invisible staircases that light up underfoot. Forever 21 is a leader in bringing accessible, up-to-the-minute fashion to customers everywhere. these holographic shows were designed as a more advanced way to premiere a new line that is more controllable, less hassle and has much greater impact for the same price as a traditional runway event. 5. Forever 21 holographic fashion show If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

11. 5. Forever 21 holographic fashion show http://www.youtube.com/watch?v=eTy2zKS_dLw