1. 5
20th March 2012

2. 1. Keep Calm and Carry On
A short history of the ‗Keep Calm and Carry On' poster! After
being forgotten for more than half a century, a rare original of
the now famous WWII poster was rediscovered in a box of old
books bought at auction in one of the largest and most popular
secondhand bookshops in Britain - Barter Books.
When the bookshop owners had the poster framed and put up in
the shop, customer interest was so great that in 2001 the couple
started producing facsimile copies for sale - copies which were
soon copied and recopied to make of the Keep Calm poster one
of the first truly iconic images of the 21st century.

3. 1. Keep Calm and Carry On
http://www.youtube.com/watch?v=FrHkKXFRbCI

4. 2. Ikea BERORA: The iPad Glove Kit
IKEA in Norway launched the iPad version of the IKEA-catalogue. To
generate interest they created a brand new IKEA product called
―BERÖRA‖, a simple sewing kit with a special conductive thread to
sew into the index finger of gloves. This transforms gloves enabling
them to work on a touch-screen, which is pretty important to IKEA
customers in freezing Norway.
During this promotion 12,000 of IKEA‘s sewing kits were distributed
for free in just two weeks. Most importantly, the campaign generated a
lot of attention for the iPad catalogue which became the most
downloaded free app in Norway‘s App Store.

5. 2. Ikea BERORA: The iPad Glove Kit
http://www.digitalbuzzblog.com/ikea-berora-the-ipad-glove-kit/

6. 3. Round up your mates for a Guinness on St
Patrick's Day
men of a certain ilk DON‘T need to be convinced to visit the pub and
imbibe prodigious amounts of alcohol on St. Patrick's Day. However,
Guinness probably figures it shouldn't take any chances. So, it has
rolled out this wonderful spot in Britain just in time for the celebrated
Irish holiday/booze fest on March 17th.

7. 3. Round up your mates for a Guinness on St
Patrick's Day
http://www.youtube.com/watch?v=y07at1bU89Q&feature=list_related&playnext=1&list
=SP3340CFC0A81A4710

8. 4. American Express: Sync,Tweet,Save
American Express have launched an interesting play with Twitter which lets
US card members turn customised Twitter hashtags into savings. When
customers sync their American Express Card with Twitter, they can enjoy
exclusive offers loaded directly onto their card.
American Express are showcasing ―Sync. Tweet. Save.‖ and eligible
customers in Austin will receive $10 when they sync their card, tweet the
special offer #AmexAustin10 and use their synced card to spend in Austin
during SXSW.
This is another great initiative from American Express in the social media
space, and this development offers a new way to demonstrate a tweet‘s ROI.

9. 4. American Express: Sync,Tweet,Save
http://www.digitalbuzzblog.com/american-express-sync-tweet-save/

10. 5. Puma – better out than In
Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its
Puma shot "After Hours Athlete," a beautifully crafted 90 seconds that shined
a light on the bowlers, pool players, foosball fans, and other assorted "after-
hours athletes" of the world.
Luckily, Droga5 is back in good form with its latest for Puma, "Better Out
Than In." This time, the spot has a message: Turn off the reality TV and go
out into the night.
Another version of that same ad, titled "Surfing," adds an explanatory
voiceover to the mix, but the film's message is already so clear—to quote
Puma's own tagline, "Do you want to go out and live your life, or stay in and
watch others live theirs?"

11. 5. Puma – better out than In
http://www.youtube.com/watch?feature=player_embedded&v=J4HuXzxaBIY