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T oo ls / T ip s/ Res ou rces  Social Networ king 08Mx16, II MCA
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Social Media is…
Social Networking Tools ,[object Object],[object Object],[object Object],[object Object]
Social Networking Tools ,[object Object],[object Object],[object Object],[object Object]
Social Networking Tools ,[object Object],[object Object],[object Object],[object Object]
The Social Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Contextual  Twitter, Digg, RSS feeds, Alerts Blogs User Generated Content Webcasts, Podcasts, Wikis, Groups
Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who Does Social Media Matter To? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008
How Do You Specifically Measure? Success Metrics Goal - Amount of blogs  that link you - PageRank  to relevant competition -Organic  Traffic % -Traffic that converts to  action  -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
Measuring Social Media ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach – What Can I Do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Approach – What Can I Do? ,[object Object],[object Object],[object Object]
Approach – What Can I Do? ,[object Object],[object Object],[object Object],[object Object]
Approach – What Can I Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Helpful Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You 08Mx16, II MCA

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Social Networking - Musings

  • 1. T oo ls / T ip s/ Res ou rces Social Networ king 08Mx16, II MCA
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  • 11. How Do You Specifically Measure? Success Metrics Goal - Amount of blogs that link you - PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
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Notes de l'éditeur

  1. This social media slide, sourced from social media, demonstrates the various types of social media available.
  2. Complimentary. Sometimes replacing. Certainly evolving.
  3. 17000 – globally, only requirement was to log onto internet 1x per day. Slide repurposed.
  4. Ways to measure authority.
  5. Brand Awareness/ Engagement Social is more of an awareness and brand engagement medium--Meaning you begin to engage in conversation with the consumer via these channels then use sales escalation processes to convert Networking = WOM = Sales Standard marketing programs have a 3x positive pass along and a 7 time negative pass along. So, if someone has a positive experience with a brand they're likely to tell 3 friends, if someone has a negative experience with the brand they're likely to tell 7 friends. With social media we can better manage and monitor both positive and negative brand conversations and work to influence these. http://www.frogloop.com/social-network-calculator
  6. Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page
  7. Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page
  8. Blogs – Back Links: (Brian did this quite well and deserves kudos for it (other blogs, codeplex, etc.) Don't spam and don;t just send to DS.com home page