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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
IT in 2020 
Will IT still exist? 
Christian Verstraete / November 2014
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Our world is changing 
•92% of Money is bits and bytes5 
•Every minute: 
•27.800 photos are uploaded to Instagram1 
•208.300 photos are uploaded to Facebook1 
•> 100 hours of video are uploaded to Youtube1 
•> 100.000 tweets are sent4 
•347 Blog entries created in Wordpress4 
•More than 2M Google search requests4 
•By 2015, electronics will account for 40% of automotive production costs3 
•There are about 50 to 60 Billion sensors in the world2 
1 http://www.popphoto.com/news/2013/05/how-many-photos-are-uploaded-to-internet-every-minute 
2 http://www.kansas.com/2013/01/19/2643201/billions-of-sensors-power-wichita.html 
3 http://e2af.com/trend/071210.shtml 
4 http://mashable.com/2012/06/22/data-created-every-minute/ 
5 http://www.howstuffworks.com/currency6.htm
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Our Employees and Customers are changing 
1% 
22% 
20% 
50% 
7% 
1925 to 1945 
1946 to 1964 
1965 to 1980 
1981 to 2000 
The Silent Generation 
The Greatest Generation 
Traditionalists 
Known for 
Loyalty, respect of authority, discipline, adherence to rules 
The Post-War Generation 
Baby Boomers 
Known for 
Optimism, innovation, achievement, individualism 
Gen X 
Generation X 
Known for 
Autonomy, productivity, recognition, adaptability 
Millennials 
Generation Y 
Known for 
Self-expression, comfort w/ change, resilience, global awareness, being connected 
2000 & after 
Next Generation Digital Natives 
Generation Z 
Known for 
Technological savvy, fast pace, being socially connected, creativity, collaboration
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Time is shrinking 
107106105104 1,000 100 10 1 0.1 Seconds 
Trading analytics 
Airline operations 
Call center inquiries 
Track financial position 
Supply chain updates 
Mail/express/fax/e-mail 
Document transfer 
Phone activation 
Refresh data warehouse 
Trade settlement 
Build-to-order PC 
30 minutes 
5 seconds 
20 minutes 
30 seconds 
8 hours 
10 seconds 
1 day 
10 seconds 
1 day 
5 minutes 
30 seconds 
3 days 
3 days 
45 seconds 
1 month 
1 day 
5 days 
6 weeks 
24 hours 
3 days 
1 hour 
1 hour 
Server Provisioning 
8 weeks 
5 Minutes
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
IT is often seen as a barrier 
Shadow IT
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
What should IT do? 
Network 
Infrastructure 
Operating System 
Middleware 
Application 
Business Process 
Application 
Business Process 
Today 
2020
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
1. Focus on the Core, consume the Context 
Core versus Context1 
•A CORE application is an application that sustainably differentiates the enterprise within its market, that makes the company being what it is in the eyes of its customers 
–Processes that create unique competitive differentiation 
–Source of growth in revenues & profits 
•A CONTEXT application is an application that does not differentiate the company from the customer’s viewpoint in the target market. 
–All other processes 
–No price for doing them well 
–But there are penalties for doing them poorly 
Competitive 
Must Compete 
Competitive 
Eliminate 
Organizational Capabilities 
Process Criticality 
Support 
MissionCritical 
Core 
Context 
1 –Geoffrey Moore –Dealing with Darwin –2006 & Interviewing Geoffrey Moore: Core versus Context -2011
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
2. Think about your business, where can technology help? 
Technology Innovation 
Exploiting technologies to provide new capabilitiesAll 
Product/ Services Innovation 
Combine the new technology, IT and business capabilities for unique service and product offerings 
Business Units 
Business Innovation 
New business models, processes and efficiencies 
LOB Management 
IT Innovation 
Transform IT from a supporting cost centre to a service provider to LOB 
IT 
Ecosystem Innovation 
Combine own strengths with the ones of the partner network to increase market responsivenessFunctions 
Cloud, Mobile, Social and Big Data are new technologies that enable innovation throughout the enterprise and its ecosystem
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
But it will require some “Lateral Thinking” 
Cupertino, October 5th, 2011 
Steve Jobs has passed away 
Source: Tech Crunch 
Sinai, around 1513 BC 
Moses receives the Stone Tablets 
Source: Exodus 19:1
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
So, tomorrow… 
If you are in IT, 
•How will you focus on the core and consume the context? 
•How will you prepare your organization to be in the trenches with the business, supporting them growing the business 
•How will you participate in the digital enablement of your enterprise 
If you are in Business, 
•Where can IT help you in growing the business? 
•What new things could you do by cleverly using the technologies available 
•Are you ready to use IT as your advisor in the digital enablement of the enterprise 
The 2020 CIO is the CTO of the CEO
Thank you 
E-mail: christian.verstraete@hp.com 
Blog: www.hp.com/blog/cloud 
Twitter: @christianve 
Google+: plus.google.com/+christianverstraete 
More Info: www.hp.com/go/christianverstraete

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IT in 2020

  • 1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IT in 2020 Will IT still exist? Christian Verstraete / November 2014
  • 2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Our world is changing •92% of Money is bits and bytes5 •Every minute: •27.800 photos are uploaded to Instagram1 •208.300 photos are uploaded to Facebook1 •> 100 hours of video are uploaded to Youtube1 •> 100.000 tweets are sent4 •347 Blog entries created in Wordpress4 •More than 2M Google search requests4 •By 2015, electronics will account for 40% of automotive production costs3 •There are about 50 to 60 Billion sensors in the world2 1 http://www.popphoto.com/news/2013/05/how-many-photos-are-uploaded-to-internet-every-minute 2 http://www.kansas.com/2013/01/19/2643201/billions-of-sensors-power-wichita.html 3 http://e2af.com/trend/071210.shtml 4 http://mashable.com/2012/06/22/data-created-every-minute/ 5 http://www.howstuffworks.com/currency6.htm
  • 3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Our Employees and Customers are changing 1% 22% 20% 50% 7% 1925 to 1945 1946 to 1964 1965 to 1980 1981 to 2000 The Silent Generation The Greatest Generation Traditionalists Known for Loyalty, respect of authority, discipline, adherence to rules The Post-War Generation Baby Boomers Known for Optimism, innovation, achievement, individualism Gen X Generation X Known for Autonomy, productivity, recognition, adaptability Millennials Generation Y Known for Self-expression, comfort w/ change, resilience, global awareness, being connected 2000 & after Next Generation Digital Natives Generation Z Known for Technological savvy, fast pace, being socially connected, creativity, collaboration
  • 4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Time is shrinking 107106105104 1,000 100 10 1 0.1 Seconds Trading analytics Airline operations Call center inquiries Track financial position Supply chain updates Mail/express/fax/e-mail Document transfer Phone activation Refresh data warehouse Trade settlement Build-to-order PC 30 minutes 5 seconds 20 minutes 30 seconds 8 hours 10 seconds 1 day 10 seconds 1 day 5 minutes 30 seconds 3 days 3 days 45 seconds 1 month 1 day 5 days 6 weeks 24 hours 3 days 1 hour 1 hour Server Provisioning 8 weeks 5 Minutes
  • 5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IT is often seen as a barrier Shadow IT
  • 6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. What should IT do? Network Infrastructure Operating System Middleware Application Business Process Application Business Process Today 2020
  • 7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1. Focus on the Core, consume the Context Core versus Context1 •A CORE application is an application that sustainably differentiates the enterprise within its market, that makes the company being what it is in the eyes of its customers –Processes that create unique competitive differentiation –Source of growth in revenues & profits •A CONTEXT application is an application that does not differentiate the company from the customer’s viewpoint in the target market. –All other processes –No price for doing them well –But there are penalties for doing them poorly Competitive Must Compete Competitive Eliminate Organizational Capabilities Process Criticality Support MissionCritical Core Context 1 –Geoffrey Moore –Dealing with Darwin –2006 & Interviewing Geoffrey Moore: Core versus Context -2011
  • 8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2. Think about your business, where can technology help? Technology Innovation Exploiting technologies to provide new capabilitiesAll Product/ Services Innovation Combine the new technology, IT and business capabilities for unique service and product offerings Business Units Business Innovation New business models, processes and efficiencies LOB Management IT Innovation Transform IT from a supporting cost centre to a service provider to LOB IT Ecosystem Innovation Combine own strengths with the ones of the partner network to increase market responsivenessFunctions Cloud, Mobile, Social and Big Data are new technologies that enable innovation throughout the enterprise and its ecosystem
  • 9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. But it will require some “Lateral Thinking” Cupertino, October 5th, 2011 Steve Jobs has passed away Source: Tech Crunch Sinai, around 1513 BC Moses receives the Stone Tablets Source: Exodus 19:1
  • 10. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. So, tomorrow… If you are in IT, •How will you focus on the core and consume the context? •How will you prepare your organization to be in the trenches with the business, supporting them growing the business •How will you participate in the digital enablement of your enterprise If you are in Business, •Where can IT help you in growing the business? •What new things could you do by cleverly using the technologies available •Are you ready to use IT as your advisor in the digital enablement of the enterprise The 2020 CIO is the CTO of the CEO
  • 11. Thank you E-mail: christian.verstraete@hp.com Blog: www.hp.com/blog/cloud Twitter: @christianve Google+: plus.google.com/+christianverstraete More Info: www.hp.com/go/christianverstraete