2. To observe our 50th anniversary of publishing,
we presented selected results all year of a
massive poll about who designers respect and
what they admire.
HERE IS A FINAL LOOK AT
SEVERAL OF THE KEY FINDINGS
>
G D US A 15
3. 50TH AN N IV ERS ARY SU RV EY
FAVORITE DESIGN
PROJECT OF THE
PAST 50 YEARS?
1. I ‘HEART’ NY (MILTON GLASER)
2. NYC SUBWAY MAP
(MASSIMO VIGNELLI)
3. ESQUIRE ANDY WARHOL SOUP
CAN COVER (GEORGE LOIS)
4. IBM (EYE, BEE, M) POSTER
(PAUL RAND)
5. ORIGINAL APPLE MACINTOSH
ICONS (SUSAN KARE)
6. 1984 APPLE MACINTOSH
SUPER BOWL COMMERCIAL
Milton Glaser
MOST INFLUENTIAL
DESIGNER OF THE
PAST 50 YEARS
(CHIAT/DAY)
7. COLORS MAGAZINE
(TIBOR KALMAN)
8. VOLKSWAGEN BEETLE
1960S CAMPAIGN
(DDB, HELMUT KRONE)
MOST INFLUENTIAL
DESIGNERS OF THE
PAST 50 YEARS?
FAVORITE POSTERS OF
THE PAST 50 YEARS?
9. ABBEY ROAD ALBUM COVER
(IAN MACMILLAN)
10. US DEPARTMENT OF
TRANSPORTATION SYMBOLS
(ROGER COOK, DAN SHANOSKY)
1. MILTON GLASER
1. DYLAN (MILT GLASER)
2. PAUL RAND
2. OBAMA HOPE (SHEPARD FAIREY)
3. SAUL BASS
3. IBM (EYE, BEE, M) (PAUL RAND)
4. HERB LUBALIN
5. MASSIMO VIGNELLI
6. DAVID CARSON
7. PETER SAVILLE
8. PAULA SCHER
9. STEFAN SAGMEISTER
10. LOU DORFSMAN
11. WALTER LANDOR
12. SEYMOUR CHWAST
13. JAN TSCHICHOLD
14. IVAN CHERMAYEFF
15. SUSAN KARE
4. ANATOMY OF A MURDER
(SAUL BASS)
11. DYLAN POSTER
(MILTON GLASER)
12 SAUL BASS MOVIE POSTERS
13. ROLLING STONE MAGAZINE
(FRED WOODWARD)
14 AIGA DETROIT LECTURE
5. THREE PENNY OPERA (PAUL DAVIS)
6. BRING IN ’DA NOISE (PAULA SCHER)
POSTER (STEFAN SAGMEISTER)
15. 1984 LA OLYMPICS SIGNAGE
(SUSSMAN PREZJA)
7. ALVIN AILEY (STEFF GEISSBUHLER)
8. KNOLL FURNITURE HOT SEAT
(WOODY PIRTLE)
9. VIETNAM ANTIWAR POSTER
(SEYMOUR CHWAST)
10. DAY OF THE HEROIC GUERILLA,
CHE GUEVERA (ERIC SERRANO)
16
CSA ARCHIVE CATALOG
COVER OF STOCK ART
(CHARLES S. ANDERSON)
17. RAY GUN MAGAZINE
(DAVID CARSON)
18. HELVETICA TYPE DESIGN
(EDOUARD HOFFMANN,
MAX MIEDINGER)
19. PUBLIC THEATER POSTER
SERIES (PAULA SCHER)
20. OBAMA HOPE POSTER
(SHEPARD FAIREY)
16 G D U SA
4. 50TH AN N IV ERS ARY SU RV EY
MOST INFLUENTIAL
AD AGENCY OF THE
PAST 50 YEARS?
1. DOYLE DANE BERNBACH
2. CHIAT DAY-TBWA CHIAT DAY
3. OGILVY & MATHER
4. BBDO
5. J. WALTER THOMPSON
6. GOODBY SILVERSTEIN &
PARTNERS
7. WIEDEN + KENNEDY
8. THE RICHARDS GROUP
9. FALLON
10. CRISPIN PORTER + BOGUSKY
Pentagram
11. YOUNG & RUBICAM
MOST INFLUENTIAL
DESIGN FIRM OF THE
12. LEO BURNETT
PAST 50 YEARS
MOST INFLUENTIAL
DESIGN FIRMS OF
THE PAST 50 YEARS?
MOST INFLUENTIAL
ART DIRECTORS OF
THE PAST 50 YEARS?
1. PENTAGRAM
1. GEORGE LOIS
2. CHERMAYEFF & GEISMAR
2. LEE CLOW
3. PUSHPIN
3. FRED WOODWARD
4. LANDOR ASSOCIATES
4. GENE FEDERICO
5. VIGNELLI ASSOCIATES
5. ALEX BOGUSKY
6. UNIMARK INTERNATIONAL
6. LOUISE FILI
7. DUFFY & PARTNERS
7. HAL RINEY
8. IDEO
8. ALEXEY BRODOVICH
9. CHASE DESIGN GROUP
9. HENRY WOLF
10. R/GA
10. JOHN JAY
11. LIPPINCOTT
11. STAN RICHARDS
12. CARBONE SMOLAN
12. ART PAUL
13. RICH SILVERSTEIN
MOST INFLUENTIAL
INHOUSE DESIGN
DEPARTMENTS OF
THE PAST 50 YEARS?
1. TARGET
2. APPLE
3. CBS
4. IBM
5. STARBUCKS
6. HERMAN MILLER
7. ADOBE
8. NIKE
9. DISNEY
10. FOSSIL
18 G D U SA
5. 50TH AN N IV ERS ARY SU RV EY
Pink Floyd’s
Dark Side of the Moon
FAVORITE ALBUM COVER
OF THE PAST 50 YEARS
FAVORITE LOGOS OF
THE PAST 50 YEARS?
1. CBS (WILLIAM GOLDEN)
2. APPLE (ROB JANOFF)
3. NIKE (CAROLYN DAVIDSON)
FAVORITE ALBUM
COVERS OF THE
PAST 50 YEARS?
FAVORITE MAGAZINE
DESIGN OF THE
PAST 50 YEARS?
4. I (HEART) NY (MILTON GLASER)
5. MOBIL (CHERMAYEFF & GEISMAR)
6. AMERICAN AIRLINES
(MASSIMO VIGNELLI)
7. TARGET (INHOUSE)
1. PINK FLOYD
DARK SIDE OF THE MOON
(STORM THORGERSON, HIPGNOSIS)
2. ROLLING STONES
STICKY FINGERS
(CRAIG BRAUN, ANDY WARHOL)
3. NIRVANA NEVERMIND
(ROBERT FISHER, KURT COBAIN)
4. BEATLES WHITE ALBUM
(RICHARD HAMILTON)
5. BEATLES SGT. PEPPER
(JANN HAWORTH, PETER BLAKE)
6. GUNS N’ ROSES
APPETITE FOR DESTRUCTION
(ROBERT WILLIAMS)
7. FRANK SINATRA
TONE POEMS OF COLOR
(SAUL BASS)
8. JOY DIVISION
UNKNOWN PLEASURES
(PETER SAVILLE)
9. SEX PISTOLS
GOD SAVE THE QUEEN
(JAMIE REID)
10. BEATLES ABBEY ROAD
(IAIN MACMILLAN)
20 G D U SA
1. ROLLING STONE
2. VOGUE
3. ESQUIRE
4. WIRED
5. NATIONAL GEOGRAPHIC
8. SHELL (RAYMOND LOEWY)
9. UPS (PAUL RAND)
10. FEDEX (LANDOR ASSOCIATES)
11. WOOLMARK
(FRANCESCO SERAGLIO)
12. IBM (PAUL RAND)
6. RAY GUN
13. PBS (CHERMAYEFF & GEISMAR)
7. EMIGRE
14. BP (LANDOR ASSOCIATES)
7. NEW YORK MAGAZINE
15. THE ROLLING STONES
8. COLORS
9. SPIN
10. HARPER’S BAZAAR
(JOHN PASCHE)
16. WORLD WILDLIFE FUND
(SIR PETER SCOTT)
11. LOOK
17. KNOLL (MASSIMO VIGNELLI)
12. SPY
18. MTV COLORFORMS
13. ELLE
14. TIME
15. U&LC
16. AVANT GARDE
17. INTERVIEW
18. LIFE
19. SEVENTEEN
20. PLAYBOY
(MANHATTAN DESIGN)
19. INTERNATIONAL PAPER
(LESTER BEALL)
20. VICTORIA & ALBERT MUSEUM
(ALAN FLETCHER)
21. NASA (DANNE & BLACKBURN)
22. WESTINGHOUSE (PAUL RAND)
23. 3M (SIEGEL + GALE)
24. CANADIAN NATIONAL
(ALLAN FLEMING)
25. CONTAINER CORP. OF AMERICA
(RALPH ECKERSTROM)