This document is from Real Story Group, an independent research firm that analyzes content management technologies and vendors. It provides an introduction to web content management (WCM) systems for marketing and business leaders. Real Story Group advises clients on selecting technologies, and produces research analyzing the strengths and weaknesses of different WCM platforms and products. The document discusses key capabilities of WCM systems like personalization, workflows, and analytics dashboards. It also examines the overlap between WCM and marketing automation capabilities.