Companies can differentiate their products in several ways: 1. Through physical attributes like size, shape, and features. This includes things like varying laptop screen sizes or unique packaging. 2. By allowing some level of customization. Mass customization allows for custom-made products at low unit costs. 3. By focusing on quality attributes like performance, consistency, durability, reliability, and aesthetic style. For example, Volvo differentiated based on reliability in automobiles. 4. Through enhanced service features across the customer lifecycle from ordering to returns. This includes ease of use, delivery speed, installation support, training, consulting, and maintenance/repairs. Differentiating the customer experience is key.