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How can marketers assess their ROI of marketing expenditures?

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Sameer Mathur
Sameer Mathur

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How can marketers assess their ROI 8. of Marketing expenditures?
Using Marketing Matrices “Different companies use different sets of matrices in order to solve the unique problems faced”
Using Marketing-mix Modelling “Analyse data from a variety of sources to see how each marketing element influences marketing outcomes”
Using Marketing dashboards 1. A customer performance score-card. 2. A stake-holder performance score-card.

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How can marketers assess their ROI of marketing expenditures?