The industry’s top grocers are utilizing new technologies to develop an acute understanding of the interaction between customers and their retail stores. With customer traffic data, grocery business leaders are now experts on customer behavior; leveraging in-store traffic patterns and activities that drive shopping and buying decisions into elevated store performance results.

1. iInside delivers the most precise retail traffic data available
today. What results, are shopper behavioral insights that drive a
superior consumer experience and improve sales performance –
through powerful departmental and even brand-level behavioral
and performance data.
Our solutions include detailed traffic behavior – for every
shopper type; not just those with carts and baskets. This includes
departmental shopper traffic and dwell times, as well as detailed
consumer pathing between departments.
At iInside, we help you make the business decisions that drive
increased company performance across every segment of
your business.
Departmental Performance
iInside delivers powerful, unique performance metrics that are
precise down to individual grocery departments, brands and
displays.
• Combine traffic with POS data to model departmental conver-
sion within each single store for manager reporting, or in a single
department across the entire chain for category managers.
• Combine Conversion with staffing data for optimal staff-to-
customer ratios.
• Determine the relationship between wait times at counters
and conversion; avoiding “U-Turn” and loss scenarios while
increasing customer satisfaction.
Queue Management & Optimization
iInside queue analytics ensure that register wait times; a major
customer service metric that can finally be measured, managed
and improved at a uniquely affordable price.
• Detailed, reliable queue wait time reports by hour, day
and week, etc.
• Forecasting for checkout lane staffing requirements
• Predictive analytics when combined with in-store
traffic analytics
• Our solutions see traffic at each individual register
and can even identify lane-hop behavior.
Marketing Campaign Impact
iInside uniquely provides powerful analytics to help measure
the direct and indirect effect of marketing on traffic; a new,
powerful KPI (key performance indicator) for all types of
marketing strategies.
• Benchmarking for marketing campaign impact on traffic by
department, using all traffic metrics including “First Visit”
changes as a measure of shopper intent
• Impact of individual campaigns on overall store traffic
Merchandising Effectiveness
From display window signage to end caps, center-store to other
departments, iInside measures how in-store merchandising
affects shopper behavior.
The industry’s top grocers are utilizing new technologies to develop an acute understanding of the
interaction between customers and their retail stores. With customer traffic data, grocery business
leaders are now experts on customer behavior; leveraging in-store traffic patterns and activities that
drive shopping and buying decisions into elevated store performance results.
Grocery Retail Traffic Analytics:
Helping Grocers Make Business
Decisions that Drive Performance

2. • See the precise relationship between store design and
traffic changes
• Benchmark pre and post-effect traffic to measure
merchandising impact
• Understand and measure impact of contiguous product
merchandising
• Develop performance projections for future merchandising
strategies; segmented by store, region and like-store groupings
• Shopper dwell times and draw can be measured independently
and combined with conversion
Workforce Management Efficiencies
Indoor location analytics enable you to make informed decisions
about how, when and where to provide the right store personnel.
• Measure traffic by hour
• Deliver precise, optimum ratios of departmental
sales personnel to shoppers
• Reduce U-Turn and attrition at counters, with precise
staff planning
Loyalty Campaign Success
iInside helps Grocery retailers better manage and extract
additional value from loyalty campaign strategies.
• Identify loyalty program shoppers upon entry when
combined with an opt-in Loyalty application
• Measure shopper return rates and cross-store location behaviors
• Target individual shoppers for post-visit promotions
• Deliver the right offers to loyal customers at the right time
Best-in-Class Technology
iInside gives Grocers the ability to measure in-store behavior using
their existing wireless infrastructure from leading enterprise Wi-Fi
providers. iInside supplements these systems as needed to deliver
extremely precise Indoor shopper traffic technologies that offer
practical, high-value advantages:
Accuracy: iInside solutions are accurate to within one meter
in store environments. That means we can accurately deliver
data specific to the department, brand, checkout register and even
end-cap. Less-accurate solutions cannot reliably segment data by
department.
Cost Effectiveness: iInside invested in solution technologies
that are manufactured, implemented and managed with the
lowest possible cost. Our fees are monthly, often with minimal
upfront charges.
Extensibility: iInside’s infrastructure is uniquely based on a
flexible, hardware-independent platform designed to meet
the client’s indoor location analytics needs for the foreseeable
future and easily accommodate future requirements including
new sensor needs and integration with mobile apps, etc.
Ease of Ownership: A location system can be impractical
if cumbersome and costly to manage. iInside has invested
heavily in technologies that make it’s solutions simple to deploy,
maintain, upgrade, enhance and move.
Coverage: Shopper behavioral consultants base their
recommendations on a fraction of 1% of shopper data.
By comparison, an anonymous iInside solution can detect as many
as half the shoppers in a store – a massive sample size for Business
Intelligence. Additionally, when using our active location technolo-
gies along with mobile loyalty apps, iInside can see every shopper
using an integrated application.
Privacy: Each time iInside “detects” a device, the system
receives a unique identifier (MAC address) and uses a
sophisticated encryption algorithm to convert that identifier
into a new, irreversible one. Each device is identified only by that
number, which contains no personally identifiable information.
As an extra step in privacy protection, iInside never stores the
original MAC address.
Take the Next Step to Improved Performance
Contact iInside today and learn how the industry’s most advanced,
most accurate location analytics can put your company on a path
to greater customer loyalty, increased sales and long-term growth.
decisions about how, when and where to provide the right
store personnel.
• Measure departmental traffic by hour
• Compare shopper performance with staff ratios to determine
optimal staffing practices
• Deliver precise, optimum scheduling of sales personnel
to shoppers
iInside, a WirelessWERX company. Contact info@iinside.com
or call 877-500-9379 or 714-685-9776 to request a demo.
Call 877.500.9379 (714.685.9776 to request a demo) | info@iinside.com | www.iinside.com