The document discusses customer-centric pricing strategies for a startup energy company. It explains how the company, Advait Energy, adopted this approach to create a niche for itself by researching customers' comfortable price points. This allowed Advait Energy to become sustainable quickly by targeting customers paying high costs for energy and providing solar lighting that costs less than kerosene lamps in the long run. The strategy focused on high light intensity at an affordable price to attract customers currently spending heavily on alternatives like kerosene.