1. Referron
referrals you can trust

2. Value of Referrals
‣
‣
A loyalist is your best customer
A referral is your second best customer
Referrals provide the highest close ratio
of any sales lead

3. Trust in recommendations
If
100
buyers receive a personal recommendation,
84
will trust it
67
will act on it
2013 Nielson Trust in Advertising Report

4. Trust in social advertising
If
100
buyers see ads on social networks,
27
will trust it
8
will act on it
2013 Nielson Trust in Advertising Report

5. The Problem with Referrals
Referrals don’t scale for four reasons:
‣
‣
‣
‣
People drop the ball and don’t make a
connection
Connectors don’t link both parties effectively
Data on the referral isn’t tracked by anyone
Businesses don’t reward connectors

6. Introducing Referron

7. The app
‣
‣
‣
‣
Download and signup
Update your profile
SMS or email connections
Refer within groups or
from external contacts

9. Connect people

10. Track relationships

11. Manage the process
‣
‣
Manage the referral
process in the app or on
the website
Customize website status
labels for each stage

12. Reward your loyalists

13. The Engine
‣
‣
‣
‣
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Measure KPIs through dashboard
Identify your most active referrers
Top level analytics for group administrators
Link referrals to accounting and CRM systems
Export data to CSV

15. Manage Organizations
Grouping of users for organizational insights
‣
‣
Access your data via
a documented API
Measure intra-group
referral activity

16. Shaping & Scaling with
Referron
Effectuate
the referral
Track the life
of the referral
Reward
the referral
Shape consumer behavior and scale referrals

17. Referrals are everywhere
Four basic types:
‣
‣
‣
‣
Consumer to consumer
Employee to employee
Professional to professional
Employer to hire

18. Referron
referrals you can trust
Australia
Todd Heslin
todd@referron.com
+61 401941382
USA
Douglas Chrystall
dchrystall@referron.com
+1 (781) 325-3414