Mobile Applikationen: DHL Freight

DHL Freight

DHL Freight mobile applications
Dirk Feierabend

Mönchengladbach, November 2011

Agenda

Deutsche Post DHL and DHL Freight overview

DHL Freight Track&Trace tool

DHL ACTIVETRACING mobile apps

DHL Freight mobile apps outlook

DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 2

WE ARE ONE COMPANY WITH TWO STRONG PILLARS

Die Post The Logistics Company
für Deutschland for the World


DHL COMBINES STRONG BUSINESS UNITS
AND VALUE THROUGH COLLABORATION

+ Inject Contract Logistics volume
into Forwarding Network
+ Shared use and purchase of air
+ Contract Logistics can use
and ground capacities (Aviation)
+ Common Forwarding for transport
+ Use of Express network for time
brand organization/purchasing
critical forwarding products
+ Common leader- + Combined warehousing
ship approach and transport solutions
+ Joint sector/industry
solutions/strategies
+ Overhead/back office integration

+ Inject Contract Logistics
volumes into Express network
+ Shared use of distribution networks
+ Fulfillment


DHL FREIGHT

DHL FREIGHT…
2009 Market Share (road)*
• 2009 Market volume: € 148 bn
One of Europe's
• Top 5 companies capture 9.9%
leading road
market share
freight
> 40 million providers
Presence in
tons
more than
transported
50 countries
p.a. Schenker 3.0 %

DHL
2 million 2.3 %
> 10,000 highly Freight
full truck load
qualified
movements
employees DSV 1.7 %
p.a. Unrivalled
geographical
coverage
Dachser 1.5 %

Products and services: Geodis 1.3 %
• Groupage, part and full load road transports
• Rail and intermodal transports
• Customs Services
• Trade Fairs & Events logistics … leading road & rail freight provider
*Market definition: Figures exclude bulk, temperature controlled, perishables, finished cars, hanging garments and transport on own account; Source:
Freight: MRSC MI Freight reports 2008/ 2009 + forecasts for 2009, Eurostat 2009, annual reports/ publications, press releases, corporate web sites, estimates.


DHL FREIGHT GEOGRAPHICAL OVERVIEW

… more than 160 terminals in Europe,
Commonwealth of Independent States, Middle
East and North Africa

Iberia
Switzerland
UK & Ireland Germany
Italy 5% 3%
4%
4%
CEEME*
8% 40%

9%
France

9%
18%
Benelux

Nordics

Split of revenue by cluster
% of 3rd party revenue 2009

*Central, Eastern Europe & Middle East


Agenda






DHL EUROCONNECT – CAPTURED EVENTS

picked up Origin Terminal Departure / Arrival Gateway Destination Terminal delivered

Consignee

Shipper

• Collected • Shipped from terminal • Received at terminal • Received at terminal • Delivered
• Customs Cleared • Shipped from terminal • Shipped from terminal • Delivered – new delivery
address following consignee
• Delayed – Cust. Clear • Delayed – Cust. Clear • Delayed – Cust. Clear instruction
• Delayed – Bank Holiday • Delayed – Bank Holiday • Delayed – Bank Holiday
• In Warehouse – waiting • In Warehouse – waiting • Delivered – with exception
for consignee payment for consignee payment
• In Warehouse – ready for self • Attempted delivery – consignee
collection by consignee closed
• In Warehouse – delivery next • Attempted delivery – wrong
day as requested consignee address
• In Warehouse – delivery only • Attempted delivery – refused
on appointment by consignee

• Refused – wrong address
• Refused – missing docs
• Refused – wrong goods
• Refused – COD/DAD problem

• New shipping instruction –
shipment returned

DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page

Where we are coming from

AcT was started as Reduction of complexity initiative

Within DHL Freight we had some different
DHLi T&T systems on regional and country level.
Domestic To reduce complexity the goal was to have
T&T
one T&T system for DHL Freight.
Started 2009 with scoping and analyzing the
further T&T landscape we switched off the major
T&T T&T for the EUROCONNECT product in
2010.
Within 2011 we continued with the domestic
T&T systems included also the TMS for
temperature monitored shipments.


Key Facts

Customer benefits:
 Full event scanning history, dates and locations from collection to
delivery
 Comprehensive shipment information on important milestones
 Web service for full costumer integration
 Immediate access to the customer’s most recent shipment
information (registered customer only)
 Rapid retrieval of historic shipment information for up to six
months


Agenda






Why mobile?

To have ACTIVETRACING on a mobile device we developed with IKS a
concept and got the approval from our Senior Management.
The main focus was to concentrate on the key facts and make them
smoothly to use for our customers.


Web vs. mobile – start page


Web vs. mobile – result page


DHL ACTIVETRACING download page


Live demo


DHL AcT statistics – web tool

Some figures:
 usage average during the last six months: ~ 70.000 per month, with maximum 95.300
 ~ 99% usage is from unregistered customers (public access including Smartphones)
 ~ 25% usage coming from our Smartphone Apps (mainly iOS devices)


Actual status of DHL AcT mobile Apps

 DHL AcT mobile app is live since June 2011 without any issues
 Positive feedback from the customers
 Some complaint from customer which used the Freight app to track
shipments from other DHL BUs

Downloads by OS:
 iOS: ~ 32.000 downloads
 Android: ~ 9.300 downloads
 BlackBerry: ~ 4.200 download

For iOS the average is still
200 downloads per day!


DHL ACTIVETRACING – press releases


Agenda






Outlook Mobile App 2.0

With the first release of the App for Android and iPhone devices we are ahead
of our competitors, but we will continue to become a easy to use and
supportive mobile application.

For the next releases we have following topic on our agenda:
 Full status history
 Sliding thru the consignment list
 ePOD images
 Usability
 Connection to other DHL BU T&T functionality


Outlook Mobile solutions within DHL Freight

To become a leading logistic company with mobile apps focus we decided to
go for a mobile app portal to combine more functionality in one mobile app as a
goal for the DHL Freight customers.

Possible features for the DHL Freight mobile portal:
 Order entry / booking (in development)
 Pricing information
 Complaint handling


DHL MOBILEBOOKING – First screenshots

We started two weeks ago with IKS to
develop a booking app for DHL
Freight.
The focus of the booking app:

 Easy to use (booking within 30 sec.)
 For Intraship customers
 Marketing


THANK YOU FOR YOUR INTEREST AND TIME

CONTACT DHL FREIGHT

Dirk Feierabend
+49 151 14772855
dirk.feierabend@dhl.com
http://www.dhl.com/freight


Backup

Backup


Start / search screen

DHL ACTIVETRACING mobile app start
screen

Possibility to enter a DHL Order Code or
Shipment ID

Functionality to scan a label

Each result can be added to the “Favorites”
and entered directly from the start screen


Search result

DHL ACTIVETRACING mobile app result
page

After entered or scanned an Order Code or
ShipmentID and pressed search the user will
see the search results.

By clicking the results the user will see the
consignment details – next slide.


Consignment details

DHL ACTIVETRACING mobile app
consignment details

On the consignment details you will get some
information regarding:
 Latest status
 Pick up date
 Consignor / consignee
 Packages / Pallets / Weight
 Reference

On the consignment details list the user is
also be able to add/remove the shipment
to/from the favorites.

There is also a possibility to send the
shipment via email as a direct link to an other
user/customer.


Send consignment details via email

DHL ACTIVETRACING mobile app send link
via email.

If the user click on the consignment details
the button “Send link via email” the email app
will open with a predefined text and the direct
link with the consignment data to the DHL
ACTIVETRACING website.


Scan function

DHL ACTIVETRACING mobile app scan
function.

If the user uses the scan function he need
just to move the camera to the DHL Freight
label and then the function will scan
automatically and fill the information directly
to the search field.


Favorites

DHL ACTIVETRACING mobile app
favorites.

Each search result can be added or removed
from the favorites list. For each item in the
favorites list it is also possible to add an alias
to the entry to give the user the possibility to
give the shipment a more telling name as the
Order code.


DHL AcT 3.0 – Public – result page (single shipment) –
shipment data


DHL AcT 3.0 – Public – result page (single shipment) –
Package data


Mobile Applikationen: DHL Freight

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