World's largest russian-speaking physicians network DoctorAtWork.com current pitch desc.

1. 160 000 physicians
8/20 world’s top pharma as clients

2. verified Russian-speaking
physicians
160 000
70 000 students
at medcampus.ru
monthly
audience
growth
5%
apr ’12 oct ’12 apr ’13
every
7 seconds
new login
every
35 seconds
new clinical
material
every
7 minutes
new member
25 000
iPhone & Android
mobile apps
installs
3 000 pharmacists
at smartpharma.ru
connecting physicians online

3. Pharma
market in Russia
$30 bln
in 2013
$3 bln
Since 2012 offline
pharmaceutical
representative visits
to physicians
prohibited by law
Pharma → Doctor
ineffective illegal overpriced
market in Russia
pharma pain

4. We provide full range of:
legal quick deeply
targeted secured cheap
communications with verified physicians
E-repSurveysE-detailing
Medcampus.ru Smartpharma.ru
pharma pain relief

5. Ads
E-detailing
Ads, Surveys
Products
E-rep, E-detailing,
Surveys, Webinars
Medcampus
Smartpharma
Webinars
Ads
#1 in Russia
Social networks
of physicians
160 000 total verified (120 000 from Russia)
Amount of users
(Self-declared / Synovate Comcon estimate)
75 000
90 000 6 000
500
38 000 300
72 000 2 500
Clinical materials
(monthly)
40 000 150
24 000
13,7% of Physicians Online in Russia (Synovate Comcon)
5,8%
4,2%
3,8%
3,0%
<3%
Source: Synovate Comcon Healthcare
MEDI-Q “General practitioners’ opinions”
November 2012

6. Key partners
GFK, World One,
M3 Research
National Medical
Chamber of Russia
Vk.com
Microsoſt BizSpark
LeaseWeb
Key activities
MDs
Platform dev.&maint.
Mobile apps dev.
User support
B2B
Services&mobile apps
dev.&maint.
Customer support
Key resources
Brand
Sales and developers team
Large&active verified user base
Value propositions
MDs
Easy mobile access (any
platform – iPhone, Android,
Windows Phone, etc.)
Instant experience sharing
Leading recruitment
services for physicians
B2B
Legal, quick, deeply
targeted access to
physicians
Drug promotion cost
reduction
Customer
relationships
MDs
Help desk on
doctoratwork.com
B2B
Personal manager
Channels
MDs
Word of mouth
Ads
B2B
Direct sales
Customer
segments
MDs
Russian-speaking
physicians
B2B
Pharma companies
Research agencies
Cost
structure
Development and maint.
User acquisition
Sales
Operating business
Taxes Revenue
streams
E-detailing
Surveys
business plan

7. mobile strategy
00%
05%
10%
15%
20%
25%
Mobile %
2010
2011
2012
2013
MobileUsage
2013
135 000 physicians in total
35 000 mobile
2016
350 000 physicians in total
150 000 mobile
2014
2015

8. Ilya Kupriyanov
Sales & Investors
11 years experience in sales
and Biz Dev
Stanislav Sazhin
Product & Marketing
15 years experience in
web development
team

9. Raising
$3 mln
40%
40%
20%
Goals of investment
aggressive user
acquisition
mobile app
development
b2b product
development
what we look for

10. Great team
Russian Startup
Rating 2013
Great market
$3 bln
pharma ->
doctors in RF 500% Y/Y sales
growth
World’s #1
among social networks
of physicians on a daily audience
(Alexa.com)
$1 mln
revenue in 2013
contact us
Biz Dev. Ilya Kupriyanov
+7 (916) 970-90-90 | i.kupriyanov@doktornarabote.ru
AAA
Great traction
why invest in us