22. 0
10
20
30
40
50
60
Top B2B Marketers Industry Average
% Leads
Social Media Lead Generation
• Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx
23. Social Media Measurement
Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/
% Companies
Measure
Don't Measure
24. Consumers searching
online for
local company
Local companies
without a
website
Companies with
websites not
in local search
• Source: www.reachlocal.co.uk
25.
26. Who are your visitors?
Traditional
Open to
Change
Reactive Proactive
Slow
readers
Fast
readers
Visit banks
Don’t go to
banks
Patient Irritable Stable
Goal
focused