June 2012 - Web Trends for Marketing Professionals

Web Trends for Marketing
Professionals
June 25, 2012, Jerusalem
By: Miriam Schwab
Follow us: facebook.com/illuminea

Follow me! @miriamschwab

Who am I?

• Friendly CEO of illuminea, one of Israel’s
leading WordPress development agencies.
• Providing SEO and social media marketing
services
• Speaker at dozens of conferences, including
Affilicon, Megaconn, Sphinncon, and SMX
• Serves on Steering Board of Digital Eve
Israel, one of Israel’s largest communities of
professional women.


Women influence men online
• Women sent fb friends a notification
that they had used an app
• Men 1.5 times more likely to act on the
info than women
• Men 49% more influential in general


Twitter rolls out expanded tweets


See @replies on verified Twitter
accts


Twitter Cards
• Like facebook Open Graph info
• Gives control over how content is
displayed with tweet


Twitter Cards (cont)
• Three card types
– Summary - title, description, thumbnail
image, and Twitter account attribution
– Photo - A Tweet sized photo card
– Player - A Tweet sized video/audio/media
player card
• Add HTML to HEAD:
<meta name="twitter:card“ content="summary">


Twitter Cards WP plugin


YouTube threatens MP3
download sites
• Lawyers representing Google recently
sent a threatening letter to youtube-
mp3.org and music-clips.net
• Google says they violate terms of
service
• Google blocked their access to
YouTube


HOWTO: Prevent fb facial
recognition
• Facebook will try to find pics of
you, encourage friends to tag you.
• Can’t prevent fb from using facial
recognition on your pics. Can do this:
1. Go to your privacy settings.
2. Go to Timeline and Tagging. Click Edit
Settings.


HOWTO: Prevent facial
recognition (cont)
3. Go to the last option:


HOWTO: Prevent facial
recognition (cont)
4. Make sure No One is selected. (The
other option is Friends.) Note how you
have to opt-out, not opt-in


Facebook makes your fb email
default in timeline (for some)
• Facebook changed profile email
settings without your knowledge
• Made you username@facebook.com
email address your default email
• You can change it back…


HOWTO: Change your fb default
email
1. Go to your profile page. Click About in
top corner:

email (cont)
2. Scroll down to contact info. Click Edit:


email (cont)
3. Add/remove emails, choose who can
see the email address, whether it will
appear on timeline or not:


U.S. Ambassador Uses Facebook
To Send Message To Syrian Military


FB adds ability to Export events


Pinterest adds attribution for
more sites
• Etsy, 500px, Kickstarter, Slideshare and
SoundCloud.
• Attribution can’t be removed or
changed
• Pinterest will go back to add attribution
to past pins


LinkedIn Targeted Status
Updates rolls out to all
• Philips saw a 106% increase in
engagement by followers after running
Targeted Status Updates
• New followers insights page –
demographics, growth, engagement

LinkedIn Targeted Status
Updates rolls out to all (cont)
• Why do people follow companies?
– 67% to gain industry insights
– 61% for company news
– 49% are attracted by the peer community


WP launches 3.4! Features
• Easily embed tweets
• Photo captions can be custom links
• New theme customizer


WP 3.4: LTR button in WYSIWYG
• Little known feature: in RTL
installations, there is now a LTR button
for adding LTR text easily. It toggles
on/off:


WP 3.4: LTR button in WYSIWYG
(cont)
• Here’s how the HTML looks:

Via Yoav Farhi


SEO: Careful with long title tags!

Google saw long title, so tried to find a “better” title. Lesson: make
sure <title> is short, even if blog title is long. Here’s how…


HOWTO: Control post <title>
length with WordPress SEO plugin
• Blog post title:

• Appears on front-end:


HOWTO: Control post <title> length
with WordPress SEO plugin (cont)
• Post <title> - this is what Google cares
about:


HOWTO: Control post <title> length
with WordPress SEO plugin (cont)
• How the title looks on front-end:


Snazzy new comment login with
Jetpack plugin for WP


Duplicate WP posts


Waze adds gas prices, discounts


Users prefer mobile web to apps


TOOLS


Web Screenshots


Fanzy – reward fb fans – free!

NEWS


Sex offenders have to update fb
status
• Louisiana has enacted a new law requiring
sex offenders and child predators to
disclose their criminal status on their
Facebook and other social networking
profiles.
• Sex offenders must include the crime for
which they were convicted, the jurisdiction
of their conviction, a description of their
physical characteristics and a residential
address within their profile.


YouTube to make $3.6b this year
• YouTube’s traffic growing at 20% per
quarter
• Steadily placing more ads inside
videos.
• Google will keep $2.4 billion of the $3.6
billion, per YouTube’s revenue-sharing
agreement with partners.


illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations

THANKS!


June 2012 - Web Trends for Marketing Professionals

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June 2012 - Web Trends for Marketing Professionals