Now that Google is strong-arming all of us into using Google+ by forcing Google+ results into the SERPs, social networking has definitely become part of SEO, and vice versa.
1. It’s time to treat social
marketing like SEO
SMX Israel 2012
January 15, 2012, Jerusalem
By: Miriam Schwab
Follow me: @miriamschwab
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5. But what about “Social Search”
• SEOmoz study in August 2010: ”internal
links with a tweet that gets 3 or more
RTs, will help in increasing the time and
rate at which they get indexed.”
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6. Update to Social Search, Feb. 2011:
“First, social search results will now
be mixed throughout your results
based on their relevance…you’ll
start seeing more from people like
co-workers and friends.”
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7. “Second, we’ve made Social
Search more comprehensive by
adding notes for links people
have shared on Twitter and other
sites. In the past, we’d show you
results people created and linked
through their Google profiles.
Now, if someone you’re
connected to has publicly shared
a link, we may show that link in
your results…”
Source: http://googleblog.blogspot.com/2011/02/update-to-google-social-
search.html
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8. 1. Personal Results, which enable
you to find information just for
you, such as Google+ photos
and posts…;
2. Profiles in Search, both in
autocomplete and results, which
SPYW
enable you to immediately find
people you’re close to or might
be interested in following; and,
3. People and Pages, which help
you find people profiles and
Google+ pages related to a
specific topic or area of
interest…
Source: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html @miriamschwab
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20. Connect your site to Google+
1. Add to <head>:
<link
href="https://plus.google.com/{plusPa
geUrl}" rel="publisher" />
2. Link from site to Page with
rel=publisher
3. Google Badge – like Facebook Page
box. Use the configuration tool
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I was going to talk about the growing importance of social media marketing for SEO, and how people should take lessons from the SEO playbook when doing social marketing.
And then SPYW (spew - what a name) was born. SPYW takes the social SEO equation to a whole new level, but not necessarily in a good way, so I felt the need to rant. Hold on to your hats.
Feb. 2011
Read further and you’ll see that Google has moved from twitter and flickr to Google+ and Picasa.