Social media is all the rage. Twitter is on everybody's lips, and many large companies are already active on the social networks. But with all the excitement, SMM is overhyped. So I am here to play devil's advocate and tell you what SMM is, and what it is not.

1. Affilicon June 1-2, 2009 http://www.affilicon.com/index-il-spring.html Airport City, Israel Presented by: Miriam Schwab, CEO of illuminea marketing & media

2. 5 things social media marketing is NOT Or why people need to take a social media chill-pill

5. 1. Ticket to millions of leads

8. 2. For everyone

12. 3. Free

15. 4. The end of the road

18. 5. Enough on its own

27. From http :// www . chrisg . com / social - media - brand /

28. Thank you! www.illuminea.com [email_address] twitter: @ miriamschwab