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The Future Is
    Made By Us

NGOs Communicating Climate
Change in Finnish Schools
Ilmari 2003-2012

• 2400 school visits carried out
all over Finland
• More than 50 000 pupils met
Background organizations
Change in core
  message
2003: Climate Change Exists
2007: We need to act now
2009: How do we solve it together
Climate change
  attitudes of the youth
1. Everybody knows what needs to be done
2. Nobody does anything
   → Hopelessness, boredness
Message

1. Lots of solutions do exist
2. Lots of people are actively doing things
Venni




        10
• How is energy produced?
• What renewables are used
 in Finland?
In Delia's story solar
panels are very useful
 for the family. How?
Maailmaa on ennenkin muutettu
What a young person CAN'T do?
•   make consumption choices?
•   be a member of an environmental NGO?
•   start a research project?
•   be active in local politics?
•   write opinion letters?
•   vote in elections?
•   be a member of youth council?
•   have an impact on the decisions of friends or
    family members?
2012: We Will Make
        The Future
1. You don't have to be environmentalist to
be environment friendly
2012: We Will Make
        The Future
1. You don't have to be environmentalist to
be environment friendly
2. You don't need to have utilitaristic
motives to behave utilitaristically
2012: We Will Make
        The Future
1. You don't have to be environmentalist to
be environment friendly
2. You don't need to have utilitaristic
motives to behave utilitaristically
   → Future is everybody's business
Licences

Misty Abuja & mountains:: mifl68     Buying tomatoes: IFDC Photography                Abuja by night: Jeff Attaway
Dry street, cars,wires: pjotter05    Shopping lady, market, Abuja: IFDC Photography   View on traffic: afromusing
Solar panels: PRI´s The World                                                         Traffic light man: afromusing
                                                                                      Greenish Abuja: Jeff Attaway
                                                                                      Vegetable market: Jeff Attaway
                                                                                      Transmilenio: Jorge Lascar




Solar panels 2: otherpaths           Stars on the sky: write_adam
                                     Mosque: mortenjohs
                                     Alec Loorz: brdavid




                                              Otherwise all material is
                                              public domain and can
                                              be used anywhere
                                              without any conditions                          ‹#›

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The Future is Made By Us: NGOs communicating climate change in Finnish schools

  • 1. The Future Is Made By Us NGOs Communicating Climate Change in Finnish Schools
  • 2. Ilmari 2003-2012 • 2400 school visits carried out all over Finland • More than 50 000 pupils met
  • 4. Change in core message
  • 6. 2007: We need to act now
  • 7. 2009: How do we solve it together
  • 8. Climate change attitudes of the youth 1. Everybody knows what needs to be done 2. Nobody does anything → Hopelessness, boredness
  • 9. Message 1. Lots of solutions do exist 2. Lots of people are actively doing things
  • 10. Venni 10
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. • How is energy produced? • What renewables are used in Finland?
  • 25. In Delia's story solar panels are very useful for the family. How?
  • 26.
  • 27.
  • 28.
  • 29.
  • 31. What a young person CAN'T do? • make consumption choices? • be a member of an environmental NGO? • start a research project? • be active in local politics? • write opinion letters? • vote in elections? • be a member of youth council? • have an impact on the decisions of friends or family members?
  • 32. 2012: We Will Make The Future 1. You don't have to be environmentalist to be environment friendly
  • 33. 2012: We Will Make The Future 1. You don't have to be environmentalist to be environment friendly 2. You don't need to have utilitaristic motives to behave utilitaristically
  • 34. 2012: We Will Make The Future 1. You don't have to be environmentalist to be environment friendly 2. You don't need to have utilitaristic motives to behave utilitaristically → Future is everybody's business
  • 35. Licences Misty Abuja & mountains:: mifl68 Buying tomatoes: IFDC Photography Abuja by night: Jeff Attaway Dry street, cars,wires: pjotter05 Shopping lady, market, Abuja: IFDC Photography View on traffic: afromusing Solar panels: PRI´s The World Traffic light man: afromusing Greenish Abuja: Jeff Attaway Vegetable market: Jeff Attaway Transmilenio: Jorge Lascar Solar panels 2: otherpaths Stars on the sky: write_adam Mosque: mortenjohs Alec Loorz: brdavid Otherwise all material is public domain and can be used anywhere without any conditions ‹#›