2. Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in
this business plan is confidential; therefore, reader agrees not to disclose it without the
express written permission of _______________.
It is acknowledged by reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader, may cause serious harm or
damage to _______________.
Upon request, this document is to be immediately returned to _______________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
3. Table of Contents
1.0 Executive Summary ...................................................................................................................................1
1.1 Objectives ........................................................................................................................................2
1.2 Mission............................................................................................................................................2
1.3 Keys to Success ..............................................................................................................................3
2.0 Company Summary ...................................................................................................................................3
2.1 Company Ownership ........................................................................................................................3
2.2 Start-up Summary ............................................................................................................................4
3.0 Products and Services ...............................................................................................................................5
4.0 Market Analysis Summary ..........................................................................................................................5
4.1 Market Segmentation ........................................................................................................................5
4.2 Target Market Segment Strategy ........................................................................................................6
4.3 Service Business Analysis ................................................................................................................6
4.3.1 Competition and Buying Patterns...........................................................................................7
5.0 Web Plan Summary ...................................................................................................................................7
5.1 Website Marketing Strategy ..............................................................................................................7
5.2 Development Requirements ...............................................................................................................7
6.0 Strategy and Implementation Summary ........................................................................................................7
6.1 Competitive Edge .............................................................................................................................7
6.2 Marketing Strategy ...........................................................................................................................8
6.3 Sales Strategy..................................................................................................................................8
6.3.1 Sales Forecast.....................................................................................................................8
6.4 Milestones........................................................................................................................................9
7.0 Management Summary .............................................................................................................................10
7.1 Personnel Plan ...............................................................................................................................11
8.0 Financial Plan ..........................................................................................................................................11
8.1 Start-up Funding.............................................................................................................................11
8.2 Important Assumptions ....................................................................................................................12
8.3 Break-even Analysis .......................................................................................................................12
8.4 Projected Profit and Loss ................................................................................................................13
8.5 Projected Cash Flow .......................................................................................................................16
8.6 Projected Balance Sheet .................................................................................................................18
8.7 Business Ratios..............................................................................................................................19
8.8 Long-term Plan ...............................................................................................................................21
Page 1
4. Smart Planners Real Estate
1.0 Executive Summary
Smart Planners is a web based organization which produce large data base for property
dealers and customers Business location is virtually everywhere in world and can be accessed
from anywhere in world. We sell our services in which we are sharing our data resource to
valuable client.
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5. Smart Planners Real Estate
1.1 Objectives
To become a profitable web-based real-estate virtual organization
which can provide 24/7 property services to its customer.
To become a profitable organization which can help us to grow beyond
our competitors
Our objective is also to push every property towards the next
customer within a month.
To provide best user interface to our consumer so they enjoy their time
on our website.
Keep on giving our customers variety of options in terms of property
location & price tage.
1.2 Mission
Our Mission is to earn profit and maximize our quality for customer.
Our customers are important to us to keep this in mind we should keep
very transition fare and open to concerned person.
No hidden means of earning profits which can make our customer suffer.
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6. Smart Planners Real Estate
1.3 Keys to Success
Web Based Presence.
Cutting cost for customers marketing expenses.
Provide Large database for customers in a single web-page without searching whole
web
2.0 Company Summary
Smart Planners is an Virtual Organization which provide online database to their customers
24/7 without charging large amount of money and provided consistent services to their
valuable customers which helps our organization to grow.
Initially we are more focused on Islamabad’s Market and properties but we do have plan to
expand in other parts of country as well. We have again mapped out areas in Islamabad
where we are more focused which are
·Bahria Town
·Defense housing Authority
2.1 Company Ownership
Smart Planners are C Company basically which consist of mulitple Owners which are:
1. Imad -ud-din(0333-5333593)
2. Bilal Mehmood(0321-5234313)
3. Danish Arshad(0322-5124033)
4. Zulqernain Haider(0333-5775270)
5. Haseeb Shahzad (0333-5917078)
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7. Smart Planners Real Estate
2.2 Start-up Summary
We have total assets of 200$ from which we have 50$ in Cash and 150 $ of fixed
assets from first month of start up.
LIST OF ASSETS:
Computers
Stationery
IT tools
Table: Start-up
Start-up
Requirements
Start-up Expenses
Stationery etc. $2
Computer $120
Other $10
Services Charges $25
Internet Expenses $10
Total Start-up Expenses $167
Start-up Assets
Cash Required $50
Other Current Assets $50
Long-term Assets $150
Total Assets $250
Total Requirements $417
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8. Smart Planners Real Estate
3.0 Products and Services
We are service provider of web-based property advisor which helps people around the world
to get free information about property in Pakistan and if they are interested they can even
buy it with minimum cost. We will be offering variety of services which includes searching
property on basis of location amount and type of property
4.0 Market Analysis Summary
Our market is most importantly for overseas Pakistanis who are based in foreign countries
and always have desire to buy properties here in Islamabad we have also kept our focus to
people who want hustle free business in properties who are feed up of conventional
properties holders which are famous for their "TOPS"
4.1 Market Segmentation
Segmentation we have divided market into three segments which are
Overseas Pakistanis
Web based Property finders
Others
Page 5
9. Smart Planners Real Estate
Table: Market Analysis
Market Analysis
2011 2012 2013 2014 2015
Potential Customers Growth CAGR
overseas Pakistanis 20% 10,000 12,000 14,400 17,280 20,736 20.00%
Web Based Property Finders 30% 10,000 13,000 16,900 21,970 28,561 30.00%
Other 40% 5,000 7,000 9,800 13,720 19,208 40.00%
Total 28.66% 25,000 32,000 41,100 52,970 68,505 28.66%
4.2 Target Market Segment Strategy
Overseas Pakistanis are our target market because most of them don’t have access to real
time property holders so they always want to have one authentic website just like SMART
Planners which would help them to have hustled free access to it
4.3 Service Business Analysis
In Pakistan most of property business is done on conventional basis or with the help of
property dealer which charges extra amount or commission upon sale & purchase .We think
to change this dimension in this industry where everything is becoming automated so why
not property based website.
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10. Smart Planners Real Estate
4.3.1 Competition and Buying Patterns
Mostly people trade their property with conventional property dealer and upon which they
pay heavy amount of money to make it sell. This negative way of business was always have
limited customers to buy that property but in web-based business large audience which have
large numbers of customers.
5.0 Web Plan Summary
Web Presence is matter of life line for us because of that we will expand and come do our
business .This also place from where we will generate money from our advertisement
which will be made from website
5.1 Website Marketing Strategy
Web Presence is matter of life line for us because of that we will expand and come do our
business .This also place from where we will generate money from our advertisement
which will be made from website
5.2 Development Requirements
We will have dynamic website which will help our customers to use our website any time
from any place around the globe
6.0 Strategy and Implementation Summary
Summarize the organizational strategy for funding and reaching the people it needs to reach.
Of the whole range of possible market segments, products and services, and possible sales
and marketing activities, which are your main priorities?
Avoid making long lists of priorities. More than three or four points makes them more like a
to-do list than a strategic focus.
6.1 Competitive Edge
Web Based 24/7 Presence
Low Profit Margins
Open transaction terms
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11. Smart Planners Real Estate
6.2 Marketing Strategy
Our market is most importantly for overseas Pakistanis who are based in foreign countries
and always have desire to buy properties here in Islamabad we have also kept our focus to
people who want hustle free business in properties who are feed up of conventional
properties holders which are famous for their "TOPS"
6.3 Sales Strategy
Sales Strategy is very simple we just earn 1.5% on a single transaction which is also
negotiable on basis of transaction .We don’t have any middle person who earns his/her
commission which is our core competency and makes different us from rest.
6.3.1 Sales Forecast
We are Expecting minimum amount of expenses at start of our business and later we will
decrease this rate. As we know start ups is place where most of money is extracted by
business but later it is minimized.
Table: Sales Forecast
Sales Forecast
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Sales
Commerical Plots $348 $540 $600 $700 $660
Housing plots $112 $362 $440 $300 $500
Buldings on rent $89 $133 $150 $200 $250
Total Sales $549 $1,034 $1,190 $1,200 $1,410
Direct Cost of Sales FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Commerical Plots $43 $40 $20 $18 $10
Housing Plots $0 $14 $10 $15 $2
Building & rent $0 $2 $5 $4 $1
Subtotal Direct Cost of Sales $43 $56 $35 $37 $13
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12. Smart Planners Real Estate
6.4 Milestones
Our Aim is to acheive some thing every day this can be a milestone or can be expansion
plane.In this regard we have mapped out what we want to acheive after each day.
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13. Smart Planners Real Estate
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Plan XPANSION 1/10/2012 2/9/2012 $5 Danish Arshad Marketing
PLAN 02 1/10/2012 2/9/2012 $6 Imad-ud-din HumanResource
Plan MAP 1/10/2012 2/9/2012 $8 Ramiz IT
keep OUT 1/10/2012 2/9/2012 $15 Bilal IT
Plan 3 1/10/2012 2/9/2012 $9 Abdul Haseeb Department
plan 4 1/10/2012 2/9/2012 $10 Zulqarnain Department
Department
Department
Department
Department
Totals $53
7.0 Management Summary
We are five partners which will be working upon this project by them self we are no hiring
any one for this purpose
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14. Smart Planners Real Estate
7.1 Personnel Plan
If you are operating alone and the success of the company will be highly
dependent on your knowledge and abilities, you may also want to include
some personal history highlights to explain your education and experience
that makes you perfectly suited to anchor your company. If there are
weaknesses in your qualifications, indicate how you plan to overcome
them or compensate for them. You can attach a complete resume in the
Appendix section of your document.
Table: Personnel
Personnel Plan
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
HRM $65 $76 $20 $50 $10
IT $33 $28 $15 $25 $20
Marketing $17 $15 $20 $30 $25
Total People 34 44 44 44 44
Total Payroll $116 $119 $55 $105 $55
8.0 Financial Plan
Financial planning is a critical activity for every business irrespective of its age and size.
For new enterprises, the preparation of financial projections is integral to the business
planning process. For larger companies, a financial planning form part of annual budgeting
and plays an important role in long-term planning, business appraisals, corporate
development etc.
8.1 Start-up Funding
Venture funding works like gears. A typical startup goes through several rounds of funding,
and at each round you want to take just enough money to reach the speed where you can
shift into the next gear.
Few startups get it quite right. Many are underfunded. A few are overfunded, which is like
trying to start driving in third gear.
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15. Smart Planners Real Estate
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $167
Start-up Assets to Fund $250
Total Funding Required $417
Assets
Non-cash Assets from Start-up $200
Cash Requirements from Start-up $50
Additional Cash Raised $0
Cash Balance on Starting Date $50
Total Assets $250
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $0
Investor $0
Additional Investment Requirement $417
Total Planned Investment $417
Loss at Start-up (Start-up Expenses) ($167)
Total Capital $250
Total Capital and Liabilities $250
Total Funding $417
8.2 Important Assumptions
it would help founders to understand funding better—not just the mechanics of it, but what
investors are thinking. I was surprised recently when I realized that all the worst problems
we faced in our startup were due not to competitors, but investors. Dealing with
competitors was easy by comparison.
8.3 Break-even Analysis
Break-even (or break even) is a point where any difference between plus or minus or equivalent
changes side.
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16. Smart Planners Real Estate
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $21
Assumptions:
Average Percent Variable Cost 8%
Estimated Monthly Fixed Cost $19
8.4 Projected Profit and Loss
Income statement (also referred to as profit and loss statement (P&L), statement of
financial performance, earnings statement, operating statement or statement of
operationsis a company's financial statement that indicates how the revenue (money
received from the sale of products and services before expenses are taken out, also known as
the "top line") is transformed into the net income (the result after all revenues and expenses
have been accounted for, also known as the "bottom line")
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17. Smart Planners Real Estate
Table: Profit and Loss
Pro Forma Profit and Loss
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Sales $549 $1,034 $1,190 $1,200 $1,410
Direct Cost of Sales $43 $56 $35 $37 $13
Other Costs of Sales $16 $19 $20 $25 $30
Total Cost of Sales $59 $75 $55 $62 $43
Gross Margin $490 $960 $1,135 $1,138 $1,367
Gross Margin % 89.29% 92.79% 95.38% 94.83% 96.95%
Expenses
Payroll $116 $119 $55 $105 $55
Marketing/Promotion $51 $57 $20 $30 $22
Depreciation $8 $4 $2 $2 $1
Utilities $28 $26 $20 $20 $20
Other $27 $21 $10 $10 $15
Total Operating Expenses $229 $227 $107 $167 $113
Profit Before Interest and Taxes $261 $733 $1,028 $971 $1,254
EBITDA $269 $737 $1,030 $973 $1,255
Interest Expense $0 $0 $0 $0 $0
Taxes Incurred $78 $220 $308 $291 $376
Net Profit $183 $513 $720 $680 $878
Net Profit/Sales 33.29% 49.58% 60.47% 56.64% 62.26%
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19. Smart Planners Real Estate
8.5 Projected Cash Flow
A six-month cash flow budget minimizes the amount of
uncertainty involved in the budget. It also predicts future
events early enough for you to take corrective action. However,
if you're applying for a loan, you may need to create a cash
flow budget that extends for several years into the future, as
part of the application process.
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20. Smart Planners Real Estate
Table: Cash Flow
Pro Forma Cash Flow
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Cash Received
Cash from Operations
Cash Sales $549 $1,034 $1,190 $1,200 $1,410
Subtotal Cash from Operations $549 $1,034 $1,190 $1,200 $1,410
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0
Subtotal Cash Received $549 $1,034 $1,190 $1,200 $1,410
Expenditures FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Expenditures from Operations
Cash Spending $358 $517 $468 $518 $531
Subtotal Spent on Operations $358 $517 $468 $518 $531
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0
Subtotal Cash Spent $358 $517 $468 $518 $531
Net Cash Flow $191 $517 $722 $682 $879
Cash Balance $241 $758 $1,479 $2,161 $3,040
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21. Smart Planners Real Estate
8.6 Projected Balance Sheet
A standard company balance sheet has three parts: assets, liabilities and
ownership equity. The main categories of assets are usually listed first,
and typically in order of liquidity
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22. Smart Planners Real Estate
Table: Balance Sheet
Pro Forma Balance Sheet
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Assets
Current Assets
Cash $241 $758 $1,479 $2,161 $3,040
Other Current Assets $50 $50 $50 $50 $50
Total Current Assets $291 $808 $1,529 $2,211 $3,090
Long-term Assets
Long-term Assets $150 $150 $150 $150 $150
Accumulated Depreciation $8 $12 $14 $16 $17
Total Long-term Assets $142 $138 $136 $134 $133
Total Assets $433 $946 $1,665 $2,345 $3,223
Liabilities and Capital FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Current Liabilities
Current Borrowing $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $0 $0 $0
Long-term Liabilities $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0
Paid-in Capital $417 $417 $417 $417 $417
Retained Earnings ($167) $16 $529 $1,248 $1,928
Earnings $183 $513 $720 $680 $878
Total Capital $433 $946 $1,665 $2,345 $3,223
Total Liabilities and Capital $433 $946 $1,665 $2,345 $3,223
Net Worth $433 $946 $1,665 $2,345 $3,223
8.7 Business Ratios
Ratio Analysis table that is normally linked to this topic. This table includes
a collection of standard business ratios you are most likely to need when
you submit a plan to a bank or to investors. It is important to backup your
business plan with accurate research. If you are writing your plan to obtain
funding, it is critical that your financials make sense to bankers and
investors.
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23. Smart Planners Real Estate
Table: Ratios
Ratio Analysis
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Industry Profile
Sales Growth 0.00% 88.37% 15.05% 0.84% 17.50% 0.00%
Percent of Total Assets
Other Current Assets 11.55% 5.29% 3.00% 2.13% 1.55% 100.00%
Total Current Assets 67.20% 85.42% 91.84% 94.29% 95.88% 100.00%
Long-term Assets 32.80% 14.58% 8.16% 5.71% 4.12% 0.00%
Total Assets 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Current Liabilities 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Long-term Liabilities 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Total Liabilities 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Net Worth 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Gross Margin 89.29% 92.79% 95.38% 94.83% 96.95% 0.00%
Selling, General & Administrative Expenses 55.99% 43.21% 34.91% 38.19% 34.70% 0.00%
Advertising Expenses 9.22% 5.55% 1.68% 2.50% 1.56% 0.00%
Profit Before Interest and Taxes 47.56% 70.83% 86.39% 80.92% 88.94% 0.00%
Main Ratios
Current 0.00 0.00 0.00 0.00 0.00 0.00
Quick 0.00 0.00 0.00 0.00 0.00 0.00
Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Pre-tax Return on Net Worth 60.34% 77.47% 61.73% 41.41% 38.91% 0.00%
Pre-tax Return on Assets 60.34% 77.47% 61.73% 41.41% 38.91% 0.00%
Additional Ratios FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Net Profit Margin 33.29% 49.58% 60.47% 56.64% 62.26% n.a
Return on Equity 42.24% 54.23% 43.21% 28.99% 27.24% n.a
Activity Ratios
Accounts Payable Turnover 0.00 12.03 12.17 12.17 12.17 n.a
Total Asset Turnover 1.27 1.09 0.71 0.51 0.44 n.a
Debt Ratios
Debt to Net Worth 0.00 0.00 0.00 0.00 0.00 n.a
Current Liab. to Liab. 0.00 0.00 0.00 0.00 0.00 n.a
Liquidity Ratios
Net Working Capital $291 $808 $1,529 $2,211 $3,090 n.a
Interest Coverage 0.00 0.00 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.79 0.91 1.40 1.95 2.29 n.a
Current Debt/Total Assets 0% 0% 0% 0% 0% n.a
Acid Test 0.00 0.00 0.00 0.00 0.00 n.a
Sales/Net Worth 1.27 1.09 0.71 0.51 0.44 n.a
Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a
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24. Smart Planners Real Estate
8.8 Long-term Plan
To earn profit by Maximizing quantity of transactions.
Page 21
25. Appendix
Table: Sales Forecast
Sales Forecast
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sales
Commerical Plots $10 $13 $16 $20 $25 $20 $39 $21 $56 $44 $42 $42
Housing plots $4 $11 $6 $5 $4 $37 $0 $0 $27 $0 $17 $1
Buldings on rent $12 $4 $10 $9 $0 $4 $0 $0 $32 $0 $18 $0
Total Sales $26 $28 $32 $34 $29 $62 $39 $21 $114 $44 $77 $43
Direct Cost of Sales Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Commerical Plots $5 $5 $3 $4 $6 $6 $4 $2 $2 $1 $3 $0
Housing Plots $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Building & rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $5 $5 $3 $4 $6 $6 $4 $2 $2 $1 $3 $0
Page 1
26. Appendix
Table: Personnel
Personnel Plan
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
HRM $0 $4 $0 $5 $0 $4 $15 $0 $13 $14 $0 $10
IT $0 $11 $0 $0 $0 $0 $0 $0 $0 $5 $0 $17
Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $17
Total People 37 8 8 7 7 6 6 29 29 29 11 34
Total Payroll $0 $15 $0 $5 $0 $4 $15 $0 $13 $19 $0 $45
Page 2
