Business Plan of a Kids Restaurant in Pakistan named "KIDZERIA"

KIDZERIA By: Imad Ahmad, Saisha Fatima, Sana Maqbool S.Faisal Khursheed & S.Muqaddas Ali

INDUSTRY ANALYSIS… ,[object Object],[object Object],[object Object]

USAGE OF FAST FOOD DURING THE DAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONSUMPTION PATTERN ,[object Object],[object Object],[object Object],[object Object]

COMPETITOR ANALYSIS ,[object Object],[object Object],[object Object],[object Object]

HELPFUL In achieving the objectives HARMFUL In achieving the objectives EXTERNAL ORIGIN Attributes of the environment INTERNAL ORIGIN Attributes of the Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S W O T ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DESCRIPTION OF THE VENTURE -KIDZERIA-

DESCRIPTION OF THE VENTURE ,[object Object],[object Object],[object Object],[object Object]

GOALS AND OBJECTIVES OF KIDZERIA ,[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET SEGMENTATION Primary: Children from the age bracket of 5-12 years. Secondary: Parents or elders accompanying their children would be our secondary market as they are the ones who make the purchase decisions and have the buying authority.

MARKET DEMOGRAPHICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEGMENTING THE MARKET IN TERMS OF BUYING SITUATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DESCRIPTION OF THE VENTURE… ,[object Object],[object Object],[object Object]

BACKGROUND OF ENTREPRENEURS Who are WE ???

EQUIPMENTS ,[object Object],[object Object],[object Object],[object Object]

PARTNERSHIP DEED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

JOB DUTIES AND RESPONSIBILITIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

HR POLICIES ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SUPPLIERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING MIX ,[object Object],Future Products -zinger burger, brownies, cookies, milk shakes and steaks

DEALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND’S POINT OF DIFFERENCE Value Benefits Attributes

THE CUSTOMER VALUE HIERARCHY Core Product : good quality food and service. Basic Product : Burgers, Sandwiches, Chicken Popcorns etc. Expected : Quick, easy and good customer service Augmented : Reimbursement incase of any inconvenience Potential Product : increase in product line for kids as well as elders

MARKETING MIX… 2 Years Rs 47524050 PLC

MARKETING MIX… ,[object Object],[object Object],[object Object],[object Object]

MARKETING MIX… ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MIX…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IMPLEMENTATION PLAN Pre-Launch MARKETING MIX…

Launch Post Launch Continuous advertisement in Home Express, distribution of student discount cards, flyers and menu card. Post Launch activity will be carried out on a monthly basis starting from August. MARKETING MIX…

MARKETING MIX… ,[object Object],Chicken Burger Raw Material Cost 30.62 Administration Expense (Rent, Salaries, Utilities, Maintainance, etc) 5 Selling Expense (Marketing, Promotion etc) 5 Packaging 2 Total Cost 42.62 Cushion if prices increases (3% of Total Cost) 1.2786 Final Cost 43.8986 Profit (63.4%) 76.1014 Retail Price exclusive of General Sales Tax 120

CONTINGENCY PLANS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan of a Kids Restaurant in Pakistan named "KIDZERIA"

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Business Plan of a Kids Restaurant in Pakistan named "KIDZERIA"