If you have experience with submitting your products to Google Products, Nextag or any of the other comparison shopping engines, then you're ready to attend this advanced session with Ryan Douglas of SingleFeed. Ryan will show you some intermediate and advanced level techniques to getting your product indexed on the comparison shopping engines.

1. Comparison
Shopping Engines Advanced
IMA Las Vegas | August 14, 2012
Ryan Douglas - Product Manager, SingleFeed 1

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5. Investing in Your Product Data
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12. All About Google Shopping
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17. How to Pay to Play, Profitably
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18. 1. Set Budgets –
• Prevent ad spend from running away
uncontrollably.
• Start w/ small budgets and increase them to avoid
overspend.
2. Bid 1-10 cents higher than default –
• Bids are set at a default amount by the category
(set by the CSE)
• Bid up slightly to jump above other sellers who are
bidding the default rate

19. 1. Filter out Poor Performers –
• Review reporting tools to find low ROI products
• Remove them to re-allocate budget to better
performing products
• SingleFeed has automated tools for this
2. Filter out Select Products –
• By brand/mfr, category, product margin, etc
• Send 100% of products to free/flat rate CSEs, cut
back on paid CSEs

20. Use SingleFeed Reports to track SKU-level conversion.
• One-click SKU-suppression rules and filters for poor performing products.
• Compare click and conversion trends for multiple products, side-by-side.
• See “spark-line” trends for top products.
• Export functionality to further slice and dice your data.
• Track Conversions & Revenue, not available within all CSE reports

21. • Conversion tracking per CSE – very helpful!
• Use your own Analytics – Google Analytics (free)
• Monitor closely and regularly
• Don’t “set it and forget it”
• Watch your Metrics
• Develop targets – set goals that are realistic
• Measure against other channels – SEM/SEO/etc
• Each CSE behaves differently – don’t treat them the
same
• Determine profitability for your products

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24. Contact Info
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